Abstract: In today's world, basketball has become a universal ball game, second only to football. In various countries, men, women and children, there are many basketball lovers, and many people take this sport as their career pursuit. Among many countries in the world, the basketball industry in the United States is the most prosperous, and the process of basketball professionalization in the United States is also in the forefront of the world. The American professional basketball league (hereinafter referred to as NBA) has attracted worldwide attention, and American basketball culture has an important impact on the world basketball process and the globalization of basketball.
keywords: basketball; NBA； Basketball culture; Influence
First, the origin and development of basketball
First, the origin of basketball
Basketball was invented in 1891 by Dr. james naismith, a physical education teacher at the YMCA Training School in Springfield, Massachusetts, USA. At that time, due to the lack of indoor ball games for sports activities in the cold winter, naismith was inspired by the game in which workers and children threw the ball at the "peach basket". He designed to nail two peach baskets on the railings of the stands at both ends of the gym, with the mouth of the peach basket horizontally upward, 1 feet from the ground. He used football as a game tool to throw into the basket, and scored 1 point. The victory or defeat was decided according to the score. Because the game originally used peach baskets and balls, it was named basketball.
Second, the development of basketball
With the passage of time and the stability of the whole world, as well as the social stability and economic development of various countries. On the premise that people's material life is satisfied, the demand for spiritual life is increasing day by day, and the demand is increasing rapidly. This provides a good space for the development of basketball. Moreover, the competitiveness, conflict and sportsmanship of basketball meet the aesthetic needs of the public and provide a good mass base and audience for the development of basketball. In this way, basketball is developing vigorously all over the world.
Up to now, basketball matches have been well organized, and there are competitions organized both nationally and internationally. And it has become an Olympic event, which greatly accelerates the development of basketball. China has CBA, the United States has NBA, Europe has European Basketball League and so on, as well as international competitions such as World Championships. Among them, the American professional basketball league, the NBA, has a great influence in the world.
second, American basketball culture
Basketball culture, as its name implies, is a culture derived from basketball. Its complete definition is that the so-called basketball culture refers to the institutionalized condensation of the thinking mode and behavior mode of people who watch and participate in basketball, and is the general name of basketball knowledge, skills, customs and systems. Its core is the group knowledge of basketball values, and its essence is the humanization and humanization of basketball. Its connotation and extension have great breadth. Broadly speaking, all people, events and information related to basketball belong to basketball culture. (1)
As the most important part of American basketball culture, NBA has incomparable importance to other things. NBA (full name National Basketball Association, American Basketball Professional League), referred to as "American Professional Basketball". The largest professional basketball league in the United States is also recognized as the highest level basketball event in the world, and the broadcast signal covers the whole world. Among them, wilt chamberlain, bill russell, ervin johnson, larry bird, Michael Jordan, O 'Neill, allen iverson Kobe Bryant, lebron james and other basketball superstars were born. The association has 3 teams belonging to two leagues: the Eastern League and the Western League. Each league consists of three divisions, and each division has five teams. Of the 3 teams, 29 are located in the United States and the other is from Toronto, Canada.
As the cradle of basketball culture development, the United States is not only the birthplace of basketball culture, but also the NBA culture has its unique characteristics in comparison with other countries' basketball culture. First of all, the United States is the destination country of many immigrant countries. The United States has an immigrant population unmatched by other countries in the world. Various cultures and customs have taken root and sprouted in this land of the United States, and finally grew into a unique American culture. Therefore, American basketball culture has its nationality. The nationality of American basketball culture not only refers to the characteristics of many different nationalities, but also shows the values of advocating freedom among American citizens. Basketball culture pays attention to teamwork, while NBA culture can perfectly integrate its consciousness of advocating freedom with team consciousness. On the court, the cooperation and tacit understanding of each player plays an important role in the overall performance of the team. Players can not only highlight their personality and skills in the game, but also rely on the cooperation of the whole team to achieve impressive results. American basketball culture, in terms of nationality, is also characterized by respect for personality and individuality.
The United States has a vast territory, and all the 3 NBA3 teams are located in the United States except the Raptors in Canada. Under such circumstances, American basketball culture has developed into a special cultural form. That is, American culture is regional. Every season, all teams in the NBA compete for the championship trophy. In American basketball culture, this kind of competition is manifested by different teams, different audiences and different performers in different home environments. In particular, NBA venues are usually set in large and medium-sized cities or satellite cities with dense population and vast territory, which increases the diversity of audiences and environments. Different cultures can always be shown in the game, and different customs and styles of players in the east and west can also be seen in a glance. This combination of regionality and nationality is also manifested as the characteristics of NBA culture.
the characteristics of p>NBA culture are not only reflected in its nationality and regionality, but also in its times. NBA culture came into being in the 19th century, which is the high-speed period of economic development. With the continuous development of society, NBA culture is closely linked with the development of the times. With the deepening of the contact between countries on earth, NBA culture has been going to the world and has become one of the most popular ball games. Almost everyone knows about the NBA in the United States. As soon as the season comes, the TV is full of enthusiastic spectators and fans waiting for the game. The rapid spread of NBA in the world is inseparable from the strength of American culture itself. While vigorously promoting its cultural beliefs, the United States regards basketball culture as a tool of communication, and continuously exports its values of basketball culture to other countries in the world. This situation is unique not only in the past, but also in the cultural output of other countries in modern times.
Third, the influence of American basketball culture on China
American basketball culture has now entered all fields of China with various postures, especially in the promotion and development of basketball. It plays a great role in the development of basketball in China, especially for teenagers. The various effects produced by the NBA have a deep influence on teenagers, and also affect their views on basketball and their own advantages and disadvantages in basketball. The specific manifestations are as follows:
The impact on China's economy and society
With the continuous sweeping of American basketball culture craze, it has an important impact on China's domestic economy and society. The increasing influence of NBA makes it an important sports brand. The audience's support for some teams is gradually moving closer to the home audience, and people's appreciation concept is changing from watching basketball skills and game tactics to supporting some teams. The NBA is arranging some home games outside the United States at the right time, which shows that the brand effect formed by the NBA is constantly strengthening and the American basketball culture is constantly advancing to the world. As a sport, basketball not only has a broad popularity, but also has a broad market prospect and foundation. In an era when NBA is so widely known, its spread and development in China naturally attracts the attention of many investors.
the economic benefits generated by the NBA are numerous. The sky-high advertising endorsement fee also makes these NBA stars earn a lot of money. With the rising ratings of NBA, not only more and more ordinary people show their love for it, but some people also fall in love with sports. They not only watch NBA games, but also save clothes for their own physical exercise. The brand effect of NBA has not only brought prosperity to the sports market in China, but also to the surrounding markets. All kinds of sports equipment and NBA-related products are sold out, which makes the businesses specializing in sports profitable.
Second, the impact on China's basketball career
(1) The entry of NBA into China has promoted the popularity of basketball in China to a certain extent, which can further expand the social and market foundation of China's basketball and promote the international exchange and cooperation of China's basketball.
(2) With its advanced training concepts and scientific training methods, NBA helps to rapidly improve the training level of basketball in China and accelerate the emergence of outstanding athletes in CUBA and the echelons of clubs; At the same time, the international leading means and methods of event management and operation in NBA can provide us with useful reference. (3)
The impact of (3) on young people in China
The landing of the NBA has had a profound impact on young people in China. This generation grew up watching NBA games in the heyday of the NBA, and they have an inexplicable admiration for it, which is understandable. Starting from Jordan, Kobe, O 'Neill, James, Paul, etc., the birth of superstars is witnessed by this generation. In their minds, these people are heroes, so it is understandable that the so-called "hero complex" has come true. These people are sought after as idols, and their every move is affecting the behavior of countless people. Moreover, it is beneficial. Learning from their fighting spirit and enterprising spirit on the basketball court, they are increasingly interested in basketball, which is conducive to the vigorous development of China's basketball career among teenagers, is of great benefit to the promotion of China's basketball career, and provides a strong reserve force for China's basketball career.
IV. Conclusion
American basketball culture is unique and unrepeatable. However, it can be used for reference. Today, with its in-depth development and strong entry into China, we should treat the American basketball culture ideally, and should not exclude or blindly learn. We should change from it and put forward reasonable suggestions in combination with our own actual situation. Only by absorbing the good parts and excluding the parts that are not suitable for our social situation can China's basketball cause become more and more prosperous.
references;
① Chai Jianshe, Wu Li, Zhang Penggang. Interpretation of American basketball culture.
② Li Zhi. Analysis of the success factors of American basketball and its influence on China
③ Liu Bo. Comparison of Chinese and American basketball cultures and analysis of China basketball development.