Buying a car is often a conflicting matter. Domestic production or joint venture, high configuration or low configuration, it is difficult for many people to choose. Everyone has his own ruler in his heart. (William Shakespeare, Hamlet, car quotes) But have you found that when you can buy a car with a high budget and a domestic car with a high configuration or a car with a low ration, many consumers will choose a car with a lower capital configuration? This is a very common thing. Why? (William Shakespeare, Hamlet, Fortune)() Today we will talk about why this phenomenon occurs.

First of all, a very important reason is the influence of traditional concepts. In the early days, independent brands only pursued sales and ignored quality. The finished cars looked good, but unfortunately they had low durability and a high failure rate, which left a bad impression on the people. As time went by, consumers formed the concept that domestically produced cars are inferior to joint ventures.

Secondly, the development of the three major parts and components of domestic brands is slow and the pile-up phenomenon is serious. Another reason why many consumers are reluctant to choose domestic brands is that the three major domestic products have less development than joint venture brands, and the research and coordination of engines, transmissions and chassis started later than abroad. Many models even only pile up gorgeous components, only pay attention to the appearance, and ignore the three most important things. (William Shakespeare, Hamlet, World) For consumers who are paying more and more attention to driving feeling and car quality, this is not convincing.

Moreover, the automobile manufacturing processes and requirements are also different. Due to different vehicle manufacturing standards and different requirements, the vehicle construction requirements for joint venture vehicles are relatively strict, and the vehicle failure rate will be further reduced. (William Shakespeare, template, car, car, car, car, car, car) Therefore, some citizens would rather buy second-hand cars than choose high-end domestic cars.

In addition, the warranty rate of domestically produced cars is not high. In the second-hand market, the price of joint venture models of the same level is higher than that of independent brands, and they are also very popular. In order to sell it for a good price so that the car can retain more value when it is transferred in the future. Of course, people will gradually prefer joint venture brands when choosing new cars.

Finally, I would like to mention two things. In fact, some independent brands are slowly beginning to make breakthroughs in terms of the three major components and quality, which are greatly improved than before. Even some automobile companies have the ability to independently develop the three major components. (David Asher, Northern Exposure (American TV), Automobile) We must always be confident in our brands. We must believe that independent brands can achieve a qualitative leap in this period of rapid growth, achieve overtaking in corners, and keep up with the pace of the times. (On the other hand, your performance is also excellent).