The famous TED speaker Simon Sneck once proposed the golden circle rule. The key for a leader to lead and drive the team to success is to start from "why" first.

Every person and every organization on the planet knows exactly what it is doing. Some of them know what to do (how).

But very few understand why. The "why" here has nothing to do with "chasing profits". Profit is just a result.

Who can get people’s attention the most now?

A good-looking person! Celebrities and internet celebrities.

Are there any people who are not good-looking but can get a lot of attention?

Yes, a person of high moral value. For example, Gao Xiaosong, Ma Dong, Cai Kangyong, Jin Xing, Guo Degang.

So in this era, if you don’t have good looks, you must have good words. You need to master at least a certain level of expression skills to attract everyone’s attention.

Why should you learn speech?

Most people feel that I don’t need it.

Yes, speaking is not a skill that everyone needs to master. Speaking is not a survival skill or a necessary life skill.

I am the speaker with the most appointments on industry platforms. I have met with 160 people face-to-face in a year and a half. Among these people, 70% are entrepreneurs or CEOs, and 20% are in the enterprise. 10% of senior managers are ordinary employees who want to improve themselves.

This data shows that those who are most in need of speaking skills are senior corporate managers. It is easy to understand. Most of the work performance of ordinary employees is achieved by individuals, the performance of middle managers depends on the strength of the team, and the work achievements of senior managers depend on the rational use and allocation of resources.

So from a traditional perspective, learning speech is usually due to the following needs.

Many entrepreneurs feel this way. In the past, they could do it alone, and at most they would have to stay up late and work overtime. But as an entrepreneur, many things cannot be done by yourself. They require the full cooperation of employees and various stakeholders. In this process, as an entrepreneur, the most important thing you need to do is to constantly communicate with all parties to achieve the goal. The purpose of motivating employees and convincing investors, suppliers, and customers for their support.

This process is basically done by mouth. For an entrepreneur or boss, your influence depends on your speech and expression skills, and your leadership charisma is revealed through your speeches on various occasions.

Middle and senior managers also face similar adjustments at work. They need to work together as a team and work in one direction. They also need to fight for resources within the company and coordinate with various departments. This process is basically completed through a large number of meeting speeches, phone calls, and interviews. The speech expression ability of middle and senior management directly determines the efficiency of work completion

Ordinary employees may not have many opportunities to speak in front of a crowd, but once faced with important tasks such as internal sharing, competition induction speeches, interviews, and important company meeting speeches, Sometimes, you will feel that you can’t wait to accumulate some speaking skills early. Young people who are ambitious should improve their speech skills as early as possible.

Today we are in the Internet era, the mobile Internet era, and it is also an era in which the post-90s generation is the mainstream group.

Entrepreneurs and bosses found that advertising did not work, but entrepreneurs who spent all day on the Internet and videos gained free communication effects. Luo Yonghao made Smartisan mobile phones without spending a penny on advertising. It all relied on his words and press conferences.

Middle and senior management find that authority figures no longer have authority, and whether employees listen to you mainly depends on their appearance.

As for young people, they usually rely on mobile phones to communicate. Once they switch to face-to-face situations, they are instantly confused.

In fact, in this new era, communication and expression skills are more important than ever!

The famous communication scholar McLuhan once said, "The medium is the message."

McLuhan believed that the technology and form of media communication determine the final communication effect, and at the same time, the media also affects people's habits of understanding and thinking. His views were considered extreme at the time, but today they have proven to be very forward-looking.

E-mail has changed people's communication habits, and instant messaging has made us prefer quick and simple information feedback. Our thinking habits have been greatly changed.

The post-90s generation is the first generation of Internet users, and their way of thinking has been greatly influenced by new media. So today, we see that advertising is no longer as effective as before. No matter how good your advertising copy is, no one reads the traditional media. Only middle-aged and elderly people in their 40s, 50s and 60s.

People don’t like to read books because they are too thick. People like to read articles in public accounts, which are relaxing and interesting.

People don’t like to watch shows that tell the truth anymore. People like to watch reality shows that are gossipy and weird.

People don’t want to watch Xinwen Network, but people like to watch all kinds of live programs, even live broadcasts to have a meal.

People need more vivid messages!

We have returned from the era of written language to the era of spoken language.

Being able to do is not as good as being able to write, and being able to write is not as good as being able to speak.

Luo Zhenyu mentioned the concept of "total national time" in his New Year's Eve speech. When we are overwhelmed by the overwhelming media and information, our time has become the most precious resource. Who can seize every moment? Whoever has personal attention and time grabs the strongest resources.

As an entrepreneur, having good speech skills is a direct bonus to marketing talent. Steve Jobs is a great master. Domestic Internet companies have begun to learn in this aspect very early. Xiaomi and Smartisan are all based on The best example of a successful launch.

In traditional enterprises, Wang Jianlin and Dong Mingzhu have frequently appeared in various media in the past two years. Obviously, they also realize that in this era, they need to spread the corporate image through various channels, and entrepreneurs are The best spokesperson.

In the new era, for marketing and communication, you need better presentation skills.

The greatest value of human beings in the future is creativity and emotion. This is an area currently considered unreachable by artificial intelligence.

Emotion is an experience, a created experience.

The ability to create emotional experiences will be extremely valuable in the future.

Continuously improving communication, expression, and presentation skills are the best ways to invest in yourself

What you invest is time, and what you gain is personal brand and influence

This is the key to your entrepreneurial success!