The predecessor of Asics, Onitsuka Tiger, was founded by Japanese Oni Tsuka in 19438+0965438-2007.

Influenced by a famous saying of the ancient Roman poet Euvenalis, "A sound spirit comes from a healthy body (Anima Sana in Corpore Sano)", the name Asics also comes from the first letter of each word in this sentence.

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Brand predecessor

1950, the company changed its name to "ghost burial tiger". The company's first breakthrough was in 195 1, when a long-distance runner wearing tiger running shoes won the Boston marathon. Sales exceeded the Boston Marathon.

By 1970, Tiger brand has become the largest running shoe manufacturer in the United States, and 70% of famous athletes wear Tiger brand shoes. At the 1972 Olympic Games, 80% volleyball players wore tiger shoes. Tigers have been popular in Europe since Munich Olympic Games.

Baidu encyclopedia -Asics