Introduction to Social Psychology (1 1 Edition);

David? Myers' Social Psychology is a textbook used in social psychology teaching in more than 700 colleges and universities in the United States. Since its publication, it has been deeply loved by teachers, students and social psychology enthusiasts, and has been translated into many languages with wide influence. This book is translated from 1 1 version.

The book is divided into four parts: social thinking, social influence, social relations and applied social psychology. Chapter 1 (Introduction to Social Psychology) focuses on the basic concepts, important viewpoints, the influence of values on psychology and the research methods of social psychology, laying a solid foundation for readers to systematically complete the next four social psychology courses.

The first part (2~4 chapters) focuses on how we view ourselves and others. It involves self-concept, self-esteem, self-control, self-service deviation, impression management, social belief and judgment, and the interaction of attitude and behavior. The second part (5~8 chapters) focuses on how we influence and contact each other, and deeply analyzes the power of social influence. It involves the cultural roots of attitude and behavior, the power of social obedience, the principle of persuasion and group influence.

The third chapter (9~ 13) focuses on how we have relationships with others, and analyzes the positive and negative polarities of feelings and behaviors between people: prejudice, attack, attraction and intimacy, altruism, conflict and reconciliation. The fourth part (chapter 14 ~ chapter 16) focuses on applying the theoretical principles and research results of the previous chapters to real life. The application of social psychology actually runs through the book, but this part systematically introduces the application of social psychology in clinical and judicial fields, and finally looks forward to the relationship between social psychology and human sustainable development in the future, especially in the face of ecological crises such as population growth, excessive consumption and global warming.

David? Myers gives full play to his unparalleled talent in psychological writing, skillfully combines scientific rigor with humanistic broadness, and has both sensibility and rationality, so that readers can easily master psychological knowledge in the process of happy reading. It can be said that Myers' Social Psychology became the best of its kind as soon as it came out. Even abstract and rigorous scientific knowledge can be vividly displayed in front of readers through vivid illustrations, humorous cartoons, wise quotations, clear tables and beautiful language, making knowledge learning a pleasant journey.

Myers will consult the teachers and students of Global Psychology every time it is reprinted, so as to ensure the academic frontier, accurate definition, rigorous research and comprehensive theory of this book. In addition, it also inspires readers to think through some columns, such as? Focus? Pay attention to some classic studies in the history of social psychology; ? Research characteristics? Introduce some important findings of current social psychology; ? The story behind the research? It can let readers know the research path of these social psychologists. This book is suitable for teachers and students majoring in psychology and sociology, as well as ordinary readers interested in social psychology.

Editor's recommendation

N reasons for recommending Myers' social psychology 1 1;

1. Brand new content. Compared with the eighth edition, there are more than 2,000 new research materials, with more than 50% new and updated contents. In recent ten years, social psychology has developed rapidly and achieved many results. The latest and most comprehensive research results and trends are reflected in the version of social psychology 1 1, and the data is updated to 20 1 1.

2. The most influential. It has been translated into 12 languages, reprinted more than 10 times, with a cumulative sales volume of 3 million copies, and the Chinese version has been reprinted 35 times, with a sales volume of more than 300,000 copies.

3. Top translation team. Nine famous psychology professors from Peking University, Beijing Normal University, Nankai University and Zhejiang University participated in the translation work, including Le Guoan, chairman of the Chinese Psychological Association, and Jin Shenghua, vice chairman.

4. Luxury editorial team. All six editors are psychology graduate students, four graduated from the psychology department of Peking University, and two graduated from the psychology department of Beijing Normal University. Their professional skills are solid, which ensures the academic and professional editing and proofreading of this book.

5. The academic evaluation is good. Zimbardo once said? David? Miles' clear and rigorous writing style and elegant and eloquent language are unparalleled in the whole field of psychology today. ? Peng Kaiping once said? David? Myers' Social Psychology has become a model and yardstick for evaluating other textbooks. ?

6. Rigorous and lively. Every research, every viewpoint is well-founded, indicating the author and age, which is reflected in more than 4000 references. Social Psychology also uses a lot of vivid illustrations, humorous cartoons, wise quotations, clear tables and beautiful language, which is pleasing to the eye and hard to put down.

7. Readers speak highly of it. Social Psychology was rated as 9 points by nearly 10,000 readers in Douban, with nearly 1,000 book reviews and book abstracts, which was deeply loved by readers. Three online stores have more than 10,000 comments.

8. Exquisite design and printing. Single column blank, illustrated, copper plate color printing, sealed hardcover? Nice originality.

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Myles' Social Psychology has been selling well for more than 30 years, and it has been reprinted 10 times in a row. Excellent version, the more refined the better. It has sold more than 3 million copies worldwide, and more than 8 million readers use it to study social psychology. The Chinese version was reprinted 35 times and sold more than 300,000 copies. Myles' Social Psychology is the most influential, authoritative and readable classic in China and even in the world. There are both scientific rigor and humanistic images, so readers can easily master the knowledge of social psychology while reading happily.

Brief introduction of the author

Since receiving his Ph.D. from the University of Iowa, David? Miles worked at Hope College in Michigan, became a professor of psychology and offered many courses in social psychology. Hope college students invited him to speak at the graduation ceremony and chose him as? The most outstanding professor? .

With the support of the National Science Foundation, Myers has published many papers in more than 30 scientific books and periodicals, including Science, American Scientist, Psychological Science and American Psychologist. Myers is also committed to introducing psychological science to the general public. He has published popular science articles in more than 40 magazines such as Education Today and Scientific American. His 17 books include Pursuing Happiness and Intuition: Strength and Injury.

His Psychology (translated and revised by the famous psychologist Professor Huang Xiting, the latest 9th edition was published on February 20 13+65438) is the best-selling introductory textbook of psychology at present, and millions of students all over the world are using it to study psychology.

Similarly, this book Social Psychology has occupied nearly 40% market share (social psychology books) in the past 10 years. As he wrote in the preface to the ninth edition of Psychology, I hope to talk about psychology in a passionate and personalized way, not just in a rigorous scientific way? . This should be the secret of his textbook's popularity.

Because of his outstanding contributions in the field of research and writing, Myers won many awards, including the American Psychological Association's? Gao Erdun? Allport Prize? American Federation of Brain and Behavior? Outstanding scientist award? American branch of personality and social psychology? Outstanding service award? And then what? 20 1 1 American academy of sciences presidential award? , and so on. David? Miles is also the chairman of the Urban Interpersonal Relations Committee, helping to create a fast-growing aid center to help poor families, and he has also given speeches at hundreds of universities and communities. He also wrote some articles about hearing loss and advocated a revolution in hearing aid technology in the United States (hearingloop.org).

He commutes to work by bike all the year round and plays basketball at noon every day. He is still a fan of the basketball team of Hope University. Mr. and Mrs. Miles have two sons and a daughter, and he has a granddaughter.

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