In order to ensure the scientific and orderly activities, we need to make an activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. How should we make an activity plan? The following is the theme scheme (5 articles in general) of supermarket activities for May Day organized by me, hoping to help you. Theme scheme of supermarket activities on May Labor Day 1
I. Theme of series activities:
1. Gift for shopping in May, family trip during happy holidays
2. Heart tied with Qian Qian knot, 1, Love Show
3. Reward members with May Day travel gifts
4. Spring Fashion Week
5. Discount promotion activities
6. Print the first spring edition of Ginza Mall's Boutique Shopping Guide
2. Activity time:
1. Give a gift for shopping in May, and enjoy a family trip in 2** years. 1, love shows: May 1st-May 5th, 2**
3. Reward members for the May 1st-May 7th, 2**
4. Spring Fashion Week: May 1st-May 5th, 2**
5. Discount promotion activities: 2. Ginza Shopping Plaza and Beiyuan Store
III. Contents of a series of activities:
(1) Shopping in May will be given as a gift, and the whole family will visit during the Happy Holidays
Activities:
In order to enhance the popularity of Ginza Mall and create sales success during the Golden Week on May 1, a gift will be given for shopping in May, and the family will visit during the Happy Holidays will be given to May 1 couples and the whole family in travel package.
detailed rules for implementation:
① From May 1st to May 5th, you can get a package ticket for two couples on May 1st tourism if you register with the invoice and valid certificate when you spend more than 3, yuan on regular-priced goods on that day. (No cumulative gift)
② Anyone who consumes regular-priced goods over 4, yuan on the same day can get a May Day family standard package (limited to three people) by registering with the invoice and valid documents. (No cumulative gifts)
③ Anyone who has spent more than 5, yuan on regular-priced goods on that day can get a travel package (limited to four people) for the May Day family by registering with the corresponding brand counter with the invoice and valid documents. (No cumulative gift)
④ Anyone who spends more than 12, yuan on regular-priced goods on the same day can get a package ticket for two couples in luxury tourism by registering with the invoice and valid documents. (no cumulative gift)
⑤ Anyone who spends more than 2, yuan on regular-priced goods on that day can get a package ticket for two couples in luxury Hong Kong, Macao and Taiwan by registering with the invoice and valid documents. (No cumulative gifts)
Note: This activity is limited to clothing brands (membership cards only earn points without discount), and manufacturers voluntarily participate. If they don't participate, manufacturers need to participate in discount promotion activities, and Ginza will not bear the cost. The customer's travel expenses are generated on the premise of spending 3-2 yuan on shopping, and the expenses borne by the manufacturer are only equivalent to the discount amount of 8 items. 5% off, compared with the usual holiday discount promotion activities, the cost is less and the promotion effect is remarkable. Theme scheme 2
Promotion theme: the whole country is jubilant to celebrate May Day, and shopping happily goes to Hailian
Promotion period: May 1-May 7
Activity 1.: Daily Chemical Festival-Bright Life
Activity method:
Holding product exhibitions in conjunction with 3-4 major detergent brands. Century Hailian Supermarket is responsible for the unified organization of cultural performances, the overall planning of the exhibition area, the overall publicity and foreign-related matters. The manufacturer is responsible for brand promotion and promotion activities in the specified exhibition area.
site layout:
several sun umbrellas (provided by the supplier), more than 8 hydrogen balloons (advertised by the supplier), one air arch (2m), outdoor exhibition area (4), exhibition area in front of the service desk (other brands), exhibition area of exhibition manufacturers at the stainless steel bar on the second floor, and cultural activity area (stage and audio equipment)
Arrangement of cultural activities:
activity time: the time starts at 9: am. The rest of the time is arranged before or after the activity.
*** Enjoy the May Day art performance (jointly organized with Yingcai Music School)
2. Various styles (May 2nd)
Activity form: underwear show, fashion show, live model performance
3. Love deeply (May 3rd)
Activity form: live model performance at wedding show
4. Life. Set up a scenic spot with free shooting on site (one person is limited to one shooting); Free make-up party; Expert consultation meeting on beauty and hairdressing.
5. Love My China (May 5th)
Activity Form: "Century Hailian Cup" Children's Painting Competition and Exhibition
From April 25th, children (6-13 years old) signed up at the service desk with a work.
on may 5th, the entries were exhibited, and the comprehensive scores of the entries on the spot were added. Three first, second and third prizes were awarded, and the rest were commemorative prizes.
Competition content: Draw a picture with the theme of "Rusty China".
Award setting: first prize: second prize: third prize:
6. Star Online (May 6 -7)
Activity form: imitation show karaoke contest
It is divided into children's group (children's voice broadcast), youth group (star challenge) and elderly group (having fun for the elderly-night of opera fans) The service desk of Qiaoxi Store carries out detailed registration. Qiaoxi Store provides free exercises for music lovers in front of the store from 7: 3 to 9: 3 every night on April 25th.
Award setting:
3 people in each group, first prize: second prize: third prize:
Arrangement of commodity promotion activities:
1. Bungee jumping for off-season commodities
More than 1 kinds of needle cotton products were selected for 5% off sales in cooperation with manufacturers and Qiaoxi stores.
2. Fresh tide and early market price
Several ultra-low-priced fresh goods are introduced for limited sale.
3, shopping package, dish after dish
If the shopping reaches the specified cash, you can buy the specified daily necessities at the designated place with the computer receipt and the specified cash. Theme scheme of Labor Day supermarket activities 3
1. Activity background:
After the Spring Festival, the "May Day" will be the second peak season for sales. During this period, the "May Day" holiday will increase the passenger flow and the demand will be strong. In order to better seize this opportunity, this special planning activity is specially launched. This promotion activity will stimulate the customers around through the promotion of certain low-priced sensitive goods and seasonal goods.
second, the theme of the activity: the feeling of home, the fun of price
third, the activity time: April 28th to May 1th
fourth, the purpose of the activity: let customers and friends spend a relaxing, leisure, entertainment and money-saving holiday, and enjoy the happiness of family shopping, so as to promote holiday consumption and increase the sales of the store.
V. Venue: In-store promotion
Contact manufacturers of daily chemicals and dairy products outside the store for off-site promotion, and it is best to contact one company for off-site large-scale promotion (performance) and other activities.
VI. Promotion forms: buying gifts, on-site tasting, lottery, etc.
VII. Activity content:
1. "May Day", I want a five-yuan and one-yuan commodity concentration camp to form a commodity sale area (small food, small department stores, daily chemicals, etc.), and make a cover.
2. Discount purchase of commodities: customers who buy goods in 38 yuan at one time can enjoy a rice /5g discount, and the 51% discount is limited to 1kg per person
3. Customers and friends who buy goods in 38 yuan or above at one time can take part in the lucky draw with a computer receipt, 78 yuan twice, and the more opportunities they buy, the more chances they will win, and so on, and the receipts will not be accumulated, and will not exceed 3 times at most (outfield counters and home appliances). You can be lucky to get the following generous prizes: (see the prize setting)
First prize: a gift from 3 yuan (5 in total)
Second prize: a gift from 3 yuan (5)
Third prize: a gift from 1 yuan (2)
Fourth prize: a gift from 3 yuan (1) < p
2. All employees in the store are not allowed to participate in this activity.
VIII. Options of promotional items (15 items in * * *)
Fresh products: 25 items of promotional items (5 items are required for shocking prices)
One item of vegetables with shocking prices is harvested daily. (Vegetables with competitive prices) are mainly provided for the morning market, and four items of normal promotional items, such as tomatoes, cucumbers and cabbage.
2 pieces of meat: such as pork belly and 2: 8 meat stuffing, one piece is made every week.
Fruits: seasonal fruits), one single product makes a shocking price every day, and four normal single products, such as apples, pears, strawberries, etc.
daily food: 5g dumplings, glutinous rice balls and steamed buns, chicken legs and chicken wings.
aquatic products, seafood, 1 item each
bread, 2 items, cooked food, cold dish, 1 item each week
bulk food, 4 items: loose jelly, biscuits, candied fruit, Shaqima, etc.
food, 5 promotional items (5 items with shocking prices)
.
seasonal drinks (7 items): such as 2.25l cola, 2l orange juice, 1.5 green tea, 5ml water, 5ml green tea, orange juice, canned beer, etc.
leisure snacks (15 items): biscuits, potato chips, shrimp strips, bagged jelly, 72g Shaqima, 5g rice cakes and Mi Tong.
Daily necessities (15 items): oil, bagged rice, flour, pickled mustard tuber, fermented bean curd, pot vinegar, soy sauce, canned fish, monosodium glutamate, sauces, lavers, yuba, vermicelli, mustard oil, pepper oil, etc.
department store category: 3 items of promotional items (5 items with shocking prices)
Household department stores: umbrellas, aprons, bath flower couples' suits, 16-head drying racks, pure cotton towels, stockings for men and women, ladies' stockings, sandals for men and women at RMB 4.9, sorting boxes, underwear for men and women, dental appliances, travel packages, thermos cups, clothes sorting bags, etc. Summer sleeping mat, cool pillow, seasoning mix, clothes hanger, etc.
Home leisure: badminton racket set, oil painting stick, toys, stationery,
daily chemical products: 3 items for promotional items (5 items for shocking goods)
Cleaning items: sanitary napkins, pads, wet wipes, combined smoking, soft smoking, mosquito-repellent incense, toilet water and pesticides.
toiletries: 2ml shampoo set, 2nl shower gel, gel cream, sunscreen set, cleanser, perfume, baby toiletries, etc.
IX. Coordination of departments:
Planning Department:
Layout requirements: 1p and 8k coated paper
1. Responsible for the design, printing, distribution and coordination of this event;
on the morning of February 25th, all dm promotional items began to take photos and make typesetting design.
March 26th to 27th for printing, and it must be finished on 28th.
On April 28th-29th, the organization staff distributed dm leaflets.
5. You can make a spray painting and hang it at the door (enlarge: the content and special price of this activity).
the promotion on June 3th begins.
each department:
1. the supervisors of each department discuss the dm commodity items, such as cover, bottom, shocking price, need to enlarge, etc.
2. All dm samples and gifts must be in place before 25th, and be registered in detail.
3. All dm commodities must be supplied during the activity.
all dm products must be displayed in place before work on the evening of April 29th, and the pop should be hung in place. All dm products should be scanned in front of the cashier, and any mistakes found should be corrected in time.
5. the customer service department is responsible for the overall supervision of the lottery, controlling the distribution of gifts, registering and sorting them out, explaining the customer's consultation, and reporting the customer's reaction to the event in time.
6. The store broadcast is responsible for the rolling publicity of the overall activities, and it is broadcast once every half hour. Theme scheme of supermarket activities on May 1 ST Labor Day 4
1. Activity background
Facing the coming of the first long holiday after the year, the first sales peak will also come. At the transition period of spring and summer, it is a period of more active consumption, especially clothing and food.
second, the idea of activities
May is the season when the weather turns warmer and tends to be stable, and it is also a good time for outdoor activities such as tourism. The activity of "Gong Kai May, Play Beauty Holiday" is specially held. Gong Kai is a great promotional activity, and it is time to save money for consumers. During the holiday, we will hold many interesting activities. The purpose of this activity is to seize this time. Later, there were great love activities such as "Mother's Day", "Helping the Disabled Day" and "Milk Festival" throughout May.
III. Purpose of the activity
To increase store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.
Fourth, the theme of May Day promotional activities
"Let May be a Gong, and have a beautiful holiday"
Fifth, the main publicity
1. I'll start the Gong, so you can save money.
2. Play vacation (price) period
6. Activity time:
April 25th-May 15th
1. Commencement package, unlimited surprises
2.