"The dew is white tonight, the moon is bright in my hometown" "The bright moon is on the sea, the end of the world is at this time"... A bright moonlight slanted at the foot of Nishan, falling silver-gray everywhere. That made the little tourists at Nishan Holy Land extremely happy. They carried lanterns and wore traditional clothes. They jumped happily on the mottled moonlit night and recited classical poems that had long been integrated into their blood. Just like this, a "Mid-Autumn Festival Poetry Contest" seemed to pull people into an era where cars and horses were slow and time was slower, but the feelings about the moon, hometown, love and family were also reflected bit by bit. The night sky rippled.
When the reporter arrived at the Nishan Holy Land dressed in silver, all the smoke and clouds passing by were lights and shadows that traveled back in time. At this themed garden party called the "Nishan Bright Moon Festival" event, the super-large moon arranged on the grass of the Holy Square created a dreamlike and beautiful and mysterious environment. But around the square, staff pretended to be Confucius, Yan Hui, fairies, and moon rabbits, and appeared from any location to interact with tourists and exchange ancient poems and present cultural and creative products. Traveling through a garden party with a sense of rebirth will whet the appetite of tourists.
“In traditional cultural tourism, if you only stick to IP to sell ticket fees and do not talk about independent innovation and remain self-contained, it will be difficult to touch the cultural nervous system of tourists; if it cannot arouse cries and empathy, traditional Culture cannot subtly penetrate people's hearts through tourism," said Xu Tong, vice president of Nishan Holy Land Scenic Area. The cultural tourism market must create new audience groups, and traditional culture must also cultivate loyal fans. The prerequisite for achieving this is to create a "re-enactment" scene that is easier to win the hearts of tourists.
In front of the Confucius statue, offerings of fruits and vegetables have long been in place, recalling the Mid-Autumn Festival celebrations of the ancients and participating in the Nine Infant Ceremony. Visitors use customs that have been spread for thousands of years to pray for relatives, friends and the Chinese nation. Naxiang; In the Zhanlu Hall of Nishan Lecture Hall, the Qianqianjunzi Archery theme activity is in progress. Visitors only need to hold a bow and donkey-hide gelatin to find a vivid entrance and exit for the gentleman's way in Confucian thought and culture; The dough sculptures and paper-cut paintings of "Heritage Culture" were transformed into the hand-made experience of pinching fairies and cutting rabbits. Participants not only received a special cultural and creative wedding souvenir, but also experienced the traditional intangible cultural heritage in a personal experience. The unique charm of culture...
“In the past, I often took my children to travel, hoping that they would feel more about the natural beauty of Chinese culture and improve their country and family and nationalism. But many tourist attractions only allow us to invite them. A tour guide listened to the interpretation, which is the same as "what you see on paper is ultimately shallow," especially for children, it is very difficult to digest and absorb. "The experience of traveling to Qufu during the Mid-Autumn Festival came from Zibo. Tourist Li Yin was very excited. For example, he said that "If you are unable to do something, seek help from others" which originated from "Mencius Li Lou Shang" itself is not easy to express, but it can be integrated with the "shooting art" experience project, one of the six ancient arts. The interpretation of the instructional plan of "Look for problems within yourself first" explains the truth in one go.
In accordance with the idea of ????"two creations" of excellent traditional culture, during this year's Mid-Autumn Festival holiday, the Qufu cultural tourism market widely demonstrated combined creativity. Whether it is the mooncake making in the farmhouse, the hand-painted circular fan rural tourism project, or the "Analects" theme exhibition in the Confucius Museum that incorporates rubbing making, movable type printing and other social education activities, or the "Three Holes" tourist attraction The short video challenges of "My Own Traditional Mid-Autumn Festival" and "I Celebrated the Mid-Autumn Festival in the Holy Mansion" were launched to continuously "popular" traditional festival culture and tourism, and truly uphold traditional culture.
“Chinese traditional festivals are precious opportunities for the young generation to deepen their understanding of traditional culture. What they need to do is to use good cultural tourism methods to make every tourist love the culture of their own country and nation more, thus creating A collective cultural confidence with a universal sense of belonging." Zhang Hong, deputy director of the Qufu Municipal Culture and Tourism Bureau, said that in addition to finding ways to "integrate" tourists into the culture through presentation methods that are in line with the characteristics of the times, various tourist attractions in Qufu also actively cooperate with online platforms. In cooperation, live broadcast and short video collection activities such as "Nishan Mid-Autumn Festival Reunion Night" were launched.
The small sparks of Internet marketing and traditional culture have not only created a vibrant new look for Qufu holiday tourism, but also cultivated a large number of cultural enthusiasts in the Internet environment, making everyone Everyone can turn on their mobile phones, face the computer, dream back to thousands of years, talk to Confucius, and live a different cultural Mid-Autumn Festival.