You can't describe a contradictory and great figure in words, but it is this trait that gives birth to his greatness. Perhaps I can only use a few key words to understand his personality in a popular way: innovation, persuasiveness and charm of language, the soul of art, the ultimate exertion of aesthetics, minimalism and so on.

He pursued perfection all his life. He said that the pursuit of perfection means that he will try his best to create great products even where others can't see him. He has a strong "distorted position of reality" and a grumpy personality. He either calls you a genius, or he calls you a bullshit binary thinking evaluation and Nietzschean personality.

As he said, compared with Gates, he has more taste. He makes every product a combination of art and technology. Great products don't start with profit. Similarly, great products will inevitably bring huge profits.

His management principle is "concentration", and he hopes to instill brand value into anyone, which is also his original intention of opening an Apple retail store.

He insisted on vegetarianism all his life and was a Buddhist, seeking enlightenment through ascetic experience, sensory stripping and returning to nature.

From his life, I learned the release of nature. ......

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