1. Different sales: In spring and summer, due to the hot weather, consumers are more inclined to choose cool and thirst-quenching drinks. In autumn and winter, when the weather turns cold, consumers tend to choose warm drinks, such as red wine, white wine and spirits.

2. The goods are displayed in different positions: in spring and summer, beer will be placed in the front position of the shelves in the wine and drink area of the supermarket. In autumn and winter, warm drinks such as red wine, white wine and spirits will be placed in the front of the shelves in the supermarket wine and drink area.

3. Goods are placed in different positions: In spring and summer, beer is usually placed on the shelves in a neat way to show the choice of various brands and tastes. In autumn and winter, due to the relatively low sales volume, there will be a situation of stacked display in the supermarket wine and beverage area.