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Regret Ali Jack Ma, Liu Qiangdong who doesn’t know his wife’s beauty, Ma Huateng who lives in an ordinary family, Wang Jianlin who has nothing, it seems that domestic business tycoons like to use this kind of remarks to tease themselves. There is currently one more person in this camp, and that is Lei Jun, the founder of Xiaomi.
Lei Jun said in an interview that he had nothing when he was forty years old. He later said that this remark was not "pretending". He really wanted to start a great company in a down-to-earth manner, but when he was forty years old, he had nothing. When I was young, this dream still didn’t come true. Therefore, at the age of 41, Lei Jun came out again and established Xiaomi Technology. In nine years, Xiaomi entered the ranks of the world's top 500 and successfully went public. It can be said that Lei Jun's life is full of legend. Today, let Xiao Lei take everyone to review the path this Chinese technology giant has traveled.
When Lei Jun was still in college, he read "Silicon Valley Fire" in the library. This book had a profound impact on him. He decided to be an extraordinary person and create a great company. company. Later, Lei Jun completed four years of university studies in two years. While in university, he made his first pot of gold (one million yuan) through the software he developed. After graduation, he first worked in the research institute of the National Aeronautics and Space Administration, and later Under Qiu Bojun's persuasion, he joined Jinshan Company and became the sixth person in Jinshan Company.
During his time at Kingsoft Company, Lei Jun achieved a 7*16 working mode and was called a model worker in the industry. This also led to him being appointed as deputy general manager only half a year after joining Kingsoft Company. Of course, his experience at Kingsoft also gave him enough experience and lessons. He believes that blindly making software will be eliminated by society. Only by integrating with the Internet era can he realize his ideals and become an extraordinary person. people.
After Kingsoft was officially listed, Lei Jun resolutely resigned from Kingsoft. At this time, Lei Jun had already achieved financial freedom, but he still believed that he had not done well enough and had nothing but money. So 40-year-old Lei Jun pulled together a small team of only 14 people and founded Xiaomi Technology in Zhongguancun, Beijing. In 2011, Xiaomi mobile phone was officially launched. 400,000 Xiaomi mobile phones were sold in just 37 hours, with sales reaching 800 million yuan. Lei Jun said the famous saying: "Standing on the typhoon, even a pig can survive." Fly."
On August 16, 2011, at the center of the 798 Art stage, Lei Jun was wearing a black T-shirt and dark blue jeans. He was the CEO of Xiaomi Technology. He was carrying "a top smartphone " appeared and told the history of its birth to more than 800 people in the audience. 1.5GHz dual-core processor, 8-megapixel camera, 4-inch screen, 1G storage and 4G memory... This was the configuration of Xiaomi's first generation, and it was also the configuration of other flagship phones at the time. But in terms of price, the first generation of Xiaomi is priced at 1,999 yuan, so it’s hard not to sell out.
At that time, the price of mainstream flagship mobile phones was generally more than 4,000 yuan. Many consumers who could not afford flagship phones could only buy some copycat phones. Let alone ten years ago, even now there are many Few consumers are unwilling to buy expensive flagship phones. Xiaomi is not the first domestic manufacturer of smartphones, but it is definitely the first domestic manufacturer that dares to sell high-end mobile phones at a price that everyone can afford.
It can be said that the birth of Xiaomi mobile phones has directly lowered the average selling price of the domestic mobile phone industry. If other manufacturers do not want to lose customers to Xiaomi, they must enter into a price war with Xiaomi. That is to say, by launching cost-effective models and lowering the price of mobile phones, the ultimate beneficiaries are still us consumers.
In addition to low prices, Xiaomi’s exploration of technology is also in line with Lei Jun’s philosophy. Xiaomi is the first manufacturer in the world to propose the concept of a full-screen mobile phone (Sharp only proposed the concept of bezel-less), and Xiaomi MIX is also considered It is the first full-screen product, not only because of its extremely high screen-to-body ratio, but also because of Xiaomi's promotion of the full-screen concept.
Before the official release of Xiaomi MIX, all Android phones had CDDs that conformed to the corresponding Android version. At that time, the CDD of Android 6.0 required a screen ratio between 4:3 and 16:9. Devices that do not comply with CDD cannot pass Google's CTS test, which means they cannot use the Android system, let alone be sold on the market.
The screen ratio requirement for Android 6.0 CDD is between 4:3 and 16:9
Xiaomi and the Google team communicated and mediated for more than half a year, and finally let Google Changing CDD's restrictions on screen ratio also paved the way for other mobile phone manufacturers to produce "non-standard ratio" screens. It can be said that we can use full-screen mobile phones, and Xiaomi and Lei Jun are the contributors that cannot be ignored.
In addition to the Xiaomi mobile phones we are most familiar with, Xiaomi has been committed to making users’ lives more technological, such as promoting the NFC bus card function. Xiaomi is one of the first mobile phone manufacturers in China to deal with traditional government departments. The docking process is naturally very long and painful. Once it is completed, it will be much simpler for other manufacturers to follow up with this feature. Everyone knows what happens next. The NFC function has almost become a must-have function for users when using public transportation.
Lei Jun also said in many interviews that Xiaomi’s ability to reach this point is inseparable from the ecological chain. The goal of Xiaomi's ecological chain is to connect various smart hardware around a person or family to form a large network, allowing users to enjoy cost-effective convenience. It mainly includes Xiaomi mobile phones, TVs, bracelets, routers, power supplies, air purifiers, rice cookers and many other product lines. While capturing market share, Xiaomi has also supported many related supply chain companies in disguise. Mutually beneficial and win-win, why not?
In 2015, Lei Jun was elected as the 2014 Business Person of the Year by Forbes Asia. The award speech commented on him: "Under Lei Jun's leadership, Xiaomi has swept the Asian market with low-priced smartphones and led to global success." In order to produce powerful electronic devices at an affordable price to cover the trend of a wide range of people."
"People are great because of their dreams. As long as I have such a dream and realize this dream, I will do it. I have no regrets in life. Even if I can't achieve it, I feel at ease." These are Lei Jun's original words, which are also the motivation that has supported his hard work for decades. Before founding Xiaomi, Lei Jun could have taken the results of his efforts and the shares of many companies. "Enjoy your old age in peace", but he was unwilling to give up his ideals just like that, so Xiaomi was born.
Although Lei Jun has used Xiaomi to "defeat" international big names such as Apple and Samsung at press conferences more than once, everyone knows that although today's Xiaomi does have the ability to compete with these big names, it cannot compete with them. Still a little immature in comparison. Xiaomi still has a long way to go before it can truly become the great company in Lei Jun’s mind.
"Excellent companies make profits, and great companies win people's hearts." Xiaomi has grown from a small company to a Fortune 500 company in the past ten years. It has brought us many black technologies time and time again, making electronic products more popular. I sincerely hope that Xiaomi will get better and better and be able to bring us more high-quality technological products in the future.
“Join us and always believe that good things are about to happen.
”——Lei Jun
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