Simple five words, infinite power. This force calls on people of different colors, races and faiths all over the world to work together for the future under the Olympic banner. The slogan interprets the Chinese plan of the Olympic motto "Faster, Higher, Stronger and More United" and expresses the common aspiration that the world needs to join hands to create a better future.
Beijing, north of the Olympic Games, once again left a China mark on the Olympic Movement. Together, it shows the strong attitude of mankind in the face of difficulties and points out the way to overcome difficulties and create a successful future. For the common future, it expresses human yearning for a better tomorrow and conveys confidence and hope.
Theme Release Process of 2022 Beijing Winter Olympics
In May, 2020, BOCOG launched the collection and creation of theme slogans to five professional organizations: Tsinghua University, Peking University, Renmin University of China, Communication University of China and China Academy of Social Sciences. By the end of September, 2020, * * * had collected 79 groups of works, and then arranged them from the aspects of culture, sports, Olympics and Paralympics.
Some experts in the fields of media and international relations screened and revised them, and finally formed the 1 1 group alternative theme slogan. This 1 1 group of alternative theme advertisements has obvious similar characteristics. One is that it embodies the concept of unity and unity. For example, words such as "together", "one family in the world", "peer" and "enjoy" are often used in it.