Luo Zhenyu gave a four-hour New Year's Eve speech entitled Friends of Time. Many people gave me Amway, and I directly replied "You have so much time".
I never said Luo Zhenyu was a liar. I mean, I am busy. I want to read a lot of books, write a lot of things, do a lot of things, earn a lot of money, and spend hundreds of thousands a second. I don't have time to listen to marketers.
Why do these "IQ tax" routines in Luo Zhenyu and Li Xiaolai have such a big market? Why are there so many fans? Can make so many people's money?
Because greed, anxiety and impatience are the three commonalities of leeks. Cater to greed, be anxious to be cute, and make a quick commitment are the three standard postures for cutting leeks.
Luo Zhenyu's annual New Year's address is called Friends of Time, which implies that "the poor value money and the rich value time". Therefore, people who want to become the elite of the rich should make friends with time, don't waste time, fight against time, and spend money to listen to him tell you about the world and study the future.
What he did was just the opposite of what he advertised as "popularizing knowledge", but what he said was to mystify simple knowledge and complicate simple truth. How to tell whether a person is imparting knowledge or selling anxiety and collecting IQ tax? Just watch a little-is he pretending to give a lecture?
What is sales anxiety? It is after listening to his speech that we always have a feeling of lacking new knowledge, new information and new cognitive iteration, and we are worried that our lack of knowledge will lag behind the society and others, thus creating a psychological fear. "I don't want to be surpassed and I don't want to be left behind. The only thing I can do is to keep up with this era and absorb and learn faster and more efficiently. "
What do you mean by pretending to be forced? It is deliberately making people feel mysterious, alienated and tall. If you have nothing to do, you can make terminology and golden sentences, and put simple truth on the complicated text shell to make yourself feel inexplicably tall. Collecting user information through reselling is called "big data"; Spying on personal privacy is called "deep learning"; Call pushing small advertisements with no bottom line "precision marketing"; Anyway, if you can't talk about people, try not to talk about people.
This is why most people who chase after Luo Fat and pay for knowledge find that "it was very enlightening and useful at first, but it benefited a lot after reading it." But after a long time, I found that my cognition has not improved, my thinking has not improved, and my knowledge and skills are still standing still. "
You think you have learned knowledge by listening to it, but you are far from mastering it. You think you bought knowledge, but in fact you bought "knowledge". You think what you buy is mastery, but in fact you just hoard a lot of "understanding"
If you pay attention, you will find that "knowledge payment" now teaches mostly fragmented knowledge:
They are often a bunch of conclusions rather than logic;
They often greatly simplify the deductive process;
They tend to simplify multiple paths into one path;
They often tell you only the superficial facts, but not the principles behind them.
There is a famous saying about learning-all the information you receive constitutes your way of thinking. Therefore, long-term acceptance of fragmentation knowledge will lead to:
Because it is not systematic, it is easy to forget;
Look at the problem simply and unilaterally;
Thinking and vision become narrow;
It's hard to be complicated and independent.
Therefore, we often sigh: "I have learned so much as if I had never learned it." Because: the knowledge you get is not knowledge at all, but information at best.
Remember: even if you spend money, no one can work hard for you; Even if you spend money, no one can think for you.