Speaking of Fan Li, the world praises him as: loyal to the country; wise to protect one's life; business to get rich; and famous in the world. And his way of doing business was regarded as a treasure by future generations. Many business people enshrined his statues and called him the God of Wealth. He was respected as the "Business Saint" by future generations.

First, let’s briefly understand Fan Li’s life. Fan Li (536 B.C. - 448 B.C.), courtesy name Shaobo, was of the Huaxia ethnic group and was a member of three families in the Wan region of Chu State during the Spring and Autumn Period. A famous politician, strategist, economist and Taoist scholar in the late Spring and Autumn Period. Although Fan Li came from a poor background, he was erudite and talented. He was dissatisfied with the dark politics of the Chu State at that time and non-nobles were not allowed to join the officialdom, so he defected to the Yue State. He assisted the Yue King Gou Jian to revitalize the Yue State and destroy the Wu State. During this period, he did business three times and became extremely rich. He scattered his wealth three times and was admired by future generations.

Fan Li's life is full of legends, which are inseparable from his own way of doing business. So, this "Business Sage" with unique business talents has left a legacy for future generations. What valuable assets are there?

Fan Li's famous aphorisms:

1. When the birds are gone, the good bow is hidden; when the cunning rabbit dies, the lackeys are cooked.

This is where the rabbit is dead and the dog is cooked, and the bird is hidden behind the bow. The running dog here is a dog that runs very fast. Walk means run in ancient Chinese. After killing all the birds, it is finished. , the good bow is of no use, the rabbit is dead, and the dog is of no use, so it is better to cook it and eat it. This means that if a person loses his use value, he will be killed or end up worse than others.

2. Don’t be lazy when you get the time, and the time will never come again; if God does not take it, it will be a disaster.

Don’t slack off when you have the opportunity. If you have the opportunity, seize it quickly. Once the opportunity is missed, it will never come again. If God gives it to you and you don’t take it, it might actually become a disaster.

3. Be gentle but not yielding, strong but not rigid.

Be pliable but not yielding, strong but not rigid.

4. Complete the items and get interest-free coins.

Buyers and sellers’ funds must flow like water, and buyers and sellers must pay attention to the quality of their goods.

5. In summer, you need skins, in winter, you need money, in drought, you need boats, and in water, you need cars, just in case there is a shortage.

Merchants buy fur goods in summer and silk in winter. They buy boats when there is drought and vehicles when there is waterlogging, waiting for the shortage (waiting for the shortage of goods and waiting for opportunities to sell). General idea: Merchants are people who take profit as their fundamental purpose, and are good at hoarding and waiting for opportunities to make profits.

6. The son of a rich man will not die in the market.

A person with status cannot die in a public place, but now it is extended to the idea of ??paying for one's life to facilitate bribery.

7. The noble will turn against the base, and the base will turn against the noble.

Expensive products should be thrown away as quickly as dung, and cheap products should be bought as quickly as treasures.

8. It is the way to govern a country if you can sell all kinds of things and there is no shortage of them.

When the price of grain is stable, it can promote the equal exchange of other goods, and the tariffs in market transactions can flourish. This is the correct way to govern the country.

9. Encourage farmers and mulberry trees to do business. Accumulating Valley.

The previous sentence expresses the rational development of agricultural development. The development of agriculture will stabilize the livelihood of farmers. The latter sentence is based on the previous sentence. After developing agriculture, it is necessary to maintain the accumulation of grain. The accumulation of grain depots also guarantees, to a certain extent, that in the event of war, the grain will be able to last for a long time.

10. Use yin later, use yang first, use up the enemy's yang section, and capture my yin section, this is the beauty of yin and yang in the military.

It talks about the relationship between "strike first" and "strike last" in war. "Use yang first" is about striking preemptively when the opponent is obviously in a strong position, so that the opponent has no chance to stand up. However, when the strength is equal or one's own side is at a disadvantage, the real master will attack later, because the first move will lead to the formation, and the formation will not win. These two strategies must be used flexibly to win at critical moments.

Fan Li's Eighteen Tips for Business:

1. Be diligent in business and don't be lazy, otherwise everything will be wasted if you are lazy.

2. The price must be clearly stated and not vague. If there is ambiguity, there will be more disputes.

3. Spend money sparingly and avoid extravagance. Luxury will drain your money.

4. When it comes to credit, you need to know the person well and don’t use it excessively. If you use it too much, you will lose all your money.

5. The goods must be inspected in person, and do not buy indiscriminately. Otherwise, the price of the goods will be reduced.

6. Be careful when entering and exiting, and don’t be sloppy, as sloppy work will lead to many mistakes.

7. Employers should be upright and not skewed. If they are skewed, it will be difficult to entrust them.

8. The advantages and disadvantages should be divided into subdivided parts and should not be confused. Confusion will lead to high consumption.

9. The goods should be in good condition and should not be scattered. If they are scattered, it will be difficult to check.

10. The deadline must be agreed upon. Don’t be careless. Carelessness will lead to a loss of trust.

11. Buy and sell at any time. Do not delay. If you delay, you will miss the opportunity.

12. Be careful with your money and don’t be confused. Being confused will lead to many disadvantages.

13. Do your duty when things happen, and do not trust others. Otherwise, you will suffer great consequences.

14. Accounts must be audited, and do not be slack. If you are slack, capital will stagnate.

15. Accept with humility and don’t be irritable. If you are irritable, you will have fewer transactions.

16. Keep your mind quiet and do not act rashly. If you act rashly, you will cause many troubles.

17. The work must be fine and not rough, as rough work will result in inferior products.

18. Conversation should be polite and don’t be impetuous. Impetuousness will lead to many troubles.