Nothing can't be taken lightly. There is no cognitive impairment and the requirement for memory is not high. From Milton, an American writer in the Middle Ages, to Pound, an unknown modernist, from the tradition of Chinese studies to a new interpretation of A Dream of Red Mansions, from the branding of Chinese time-honored brands to the popularity of new luxury goods, from letters from messengers to the updating of blog logs, from hometown towns to global airports, shallow reading is a global reading method that spans things in the information roaring world. We are reading carefully. The changed lifestyle of search engines makes it possible to customize shallow reading, which requires you to think and search with "keywords". Only by customizing keywords can your reading horizon be opened. As a result, "customization" has become a new reading rule. At the same time of customization, a "fragmented" information maze is formed, the overall style of things is broken, and details appear before the whole. The sea of extracting information through reading has become a process from point to line and then to surface. This is closer to the international communication practice. Before that, people's habitual thinking was the opposite. Shallow reading makes people return to common sense. On the one hand, it discourages people from deconstructing deeply, on the other hand, the anti-intellectual "fool spirit" plays a very good role, leaving headaches to those who are more professional, and the public only believes in the fluency and jumping of reading. Shallow reading is not the middle of the forest, but the path of cross reading. In the reading maze where you can't forget the ending at a glance, simplifying is the only way. "Consumption shallow reading" has become the biggest reading revolution of our time. Whether reading pictures or reading contemporary people, it is as big as an international current affairs and as small as an office document. Shallow reading can consume the most information. When revising and publishing his collection of works, the novelist said that he hoped his creation would "provide as much information as possible" without bringing vitality to new ideas. However, electronic media and coated paper magazines, which naturally provide shallow reading platforms, are increasingly inclined to the importance of information as the basic thing in the three principles of "depth, interest and information". A magazine editor once told his reporters that if they can't provide readers with depth, they should make sure they are interesting. If it is difficult to guarantee benefits, they should at least have enough information. The consumption indications of shallow reading are: fast, pleasant and quick to throw. It conforms to all the basic characteristics of popular culture, and is quickly appreciated, quickly appreciated, and then quickly abandoned. Although shallow reading driven by industrialized mass production is criticized, its appearance and popularity is a reality that has to be faced.