The entertainment industry has a strong ability to create. It can always completely change a word and attach it to a certain person, creating a new group of people, such as young fresh meat, flowers, veteran cadres, etc. Veterans in the entertainment industry use this term to describe these male stars who have aura, extremely upright views, and are not good at social media.
In the past two years, a group of male stars with veteran aura, represented by Huo Jianhua, Wang Kai, and Jin Dong, became popular in the entertainment industry, with fans covering almost every age group. They not only balance the aura of idols and performance capabilities, but also always provide classic scenes that educate thousands of fans. This gap makes thousands of fans love them and makes the style of veterans popular.
However, in recent years, compared with the previous trend of occupying the hot topics and hot topics, now these celebrities and veteran cadres seem to have entered a wave of retirement, and their attention has faded a lot. When the tide recedes, everyone will see who is on the shore and who is not moving.
As the entertainment industry becomes more and more diverse, gender differences are no longer very obvious. There are countless androgynous flowers and introverted niches. In particular, male super idols who are indistinguishable from male to female continue to emerge and become popular with the popularity of singing talent shows. Sister fans and mother fans emerged at the right time. These male idols of puppies and puppies have successfully inspired the motherly glory and protective desire of female fans.
As everyone knows, the relationship between idols and fans is like supply and demand. When the output of idols leads to excess production capacity, the carrying capacity of fans is challenged, and they are faced with all kinds of super idols. When idols are overwhelmed, visual aesthetic fatigue will follow. At this time, a group of male stars with veteran styles emerged. This was a direct reflection of the audience's visual fatigue with idol stars.
They are different from young super idols who often pretend to be cute, act cute, and use their cuteness to capture people's hearts. On the other hand, these celebrities and veteran cadres maintain their strong aura and maintain their warmth at the same time. In terms of image, setting, behavior, speech, etc., they are basically insulated from sexy, charming, cute and other characteristics. On the contrary, they generally view people with an airy and simple image.
The combination of these two characteristics not only piques the concerns of female viewers, but also conforms to the aesthetic trends of some men. The popularity of veteran style stars is bound to happen no matter how you look at it. thing. Another distinctive feature of celebrity and veteran cadres is their positive social energy.
They are sometimes like deans, serious, meticulous, rigid, disdainful of fans’ crazy behavior, and will continue to educate everyone meaningfully. Fans are accustomed to placing celebrities in a higher position, but criticism of celebrities in this position is more contagious, and accidents can increase their fans.
Huo Jianhua, who once became popular with "Legend of Sword and Fairy", has never operated Weibo's activities. It can be said that he has been regarded as a unique existence in the entertainment industry. Previously, he was often on the hot search list because of his cultural education and fans. Huo Jianhua showed his strong aura as a veteran cadre in every situation. He paid attention to how fans returned home, reminded fans to ensure safety, and did not allow fans to skip classes and follow stars.
In an interview, a fan stated that he was a loyal fan of Huo Jianhua. Regarding this matter, Huo Jianhua's response was why can't he be a good fan? Why do you have to be a loyal fan? There is a video widely circulated on the Internet. The content is that when Huo Jianhua was taking an airport shuttle bus, he saw a fan sitting on the charity seat and immediately asked: Do you want someone else to sit?
Although fans responded that no one was sitting, Huo Jianhua still said seriously that if no one was sitting, you have to let it go. No wonder fans joked that Huo Jianhua had the face of his boyfriend and took care of his father's heart. Fans are used to the soft and waxy looks of idol stars and the difference between veteran and big-name stars, but it will make fans feel a lot of mystery.
Of course, if it is just the aura of a veteran cadre reflected in words or behaviors, it may be able to withstand temporary popularity, but it may not be able to support the long-term popularity of such a big-name star. After all, famous actors may rely on their performances and writings to attract everyone. It is necessary to not only maintain its own characteristics, but also dare to improve, and give fans and audiences unexpected surprises at all times, which is the key to establishing a foothold.
From the perspective of filming, frankly speaking, Huo Jianhua is not one of the well-known actors that God loves to eat. His appearance and performance may be enough for a TV series, but everyone knows that once well-known actors who mainly focus on TV series enter the big screen, their performances usually cannot withstand repeated scrutiny and careful savoring.
The same is true for movie stars. When entering the TV series industry, they will encounter some acclimatization conditions. However, judging from Huo Jianhua's later works such as "Hide and Seek" and "Rescue", it can be seen that he is trying his best to solve the "pretty boys" label, trying to use performances to distort people's normal cognition. .
Similarly, Wang Kai, who once played a bit of a sissy in "The Invincible", transformed into a Chicheng anti-war hero who loves the motherland in "The Pretender". In a relatively limited role space Here, the character is interpreted appropriately.
Since then, in film and television works such as "Nirvana in Fire", "Ode to Joy" and "Dajiang Dahe", Wang Kai has tried a different style in every role and performance.
Hu Ge, who is also in the same drama, is also unwilling to stop at the setting of a niche actor in costume dramas. With "Nirvana in Fire", he has been upgraded from an idol to a powerful actor. And at the age of 37, he entered his first movie as a leading actor in "The Party at South Station", completely subverting his image, taking on the role of a fugitive for the first time, and winning the role of idol Quentin Taranti. Nuo's praise.
Everything is multi-faceted, and the veteran style has enhanced the recognition of some male stars and achieved a prominent title at the same time. In fact, veteran cadres have become a kind of constraint invisibly. You know, as the audience's aesthetic and sensory requirements improve, the longevity of people's interest and mystery in a certain person will also decrease.
Therefore, in order to capture the audience's attention, it is really important to maintain a refreshing feeling whether it is in terms of characters, performances or images. However, some big-name celebrities and veteran cadres may be stuck in the swamp of single acting skills and similar images, which consumes everyone's attention. As a representative character with a veteran style, Jin Dong became famous with "The Pretender" at the age of 39. Shanshan's popularity came late.
Jin Dong, who became famous overnight, seems to know what kind of role his image is suitable for, so he has never returned to the elite road. In a series of film and television works such as "Surgery", "Ode to Joy", "The First Half of My Life", "Mr. Love" and "Elite Lawyer", the characters played by Jin Dong are highly unified.
If there is no mark, it will be difficult to tell which character comes from which play. Due to his limited acting skills, most of the characters created by Jin Dong are stuck in the prime of life, possessed by a domineering boss, with fluent answers, truths and famous sayings one after another, basically the image of a successful person, a guide who saves the heroine from the misery of life.
In addition, the single storyline also reflects Jin Dong’s emphasis on script selection. Looking at Jin Dong's works in recent years, the settings of his film and television works are basically modern urban struggle dramas or emotional dramas. Coupled with the similarities in character characteristics, over time, the audience becomes numb, that is, Lost the sense of mystery.
And this situation is not unique to Jin Dong. For most male artists who are dubbed as veteran actors, single acting skills and similar roles have almost become a common problem. Although their performances are passable, there is not enough surprise, and the memory points of all the characters are basically the same. The audience will not pay more, and their shadow in the film and television market will become smaller and smaller.
Speaking of this, people are reminded of Tian Yu, a well-known actor who has become popular in recent years. When Tian Yu's name is mentioned, many people may not think of who he is at the first time, but when they see the role he plays, everyone will unanimously say that Tian Yu is very good at choosing roles. . The money-loving and prankish teacher in "Charlotte", the wife-protecting maniac Yuan Shuai in "Little Husband", and the strict wife-controlling and loyal Wang Qinian in "Celebrating More Than Years".
Also in the recently popular "Golden Years", the pretentious, gossipy, rational, affectionate and loyal Fan Jingang made Tian Yu attract a wave of fans again. To put it bluntly, the drama was thrown off. Face is probably talking about famous actors like him. It can be seen that each of the characters played by Tian Yu has some small problems, but they are also clearly sensible. This also makes this kind of character full of intimacy instead of showing arrogance. Elite feeling. No wonder some netizens commented that Tian Yu was just one step away from becoming famous. In fact, in the final analysis, the style of veteran cadres is also a kind of character relationship. Big-name stars rely on it to maintain their image, and fans rely on it to maintain their imagination. Any person who wants or needs to be remembered is a necessary character.
Just as the "People's Daily" once emphasized: No matter how carefully created the relationship between characters is, it is just an image deliberately displayed. No matter how good your acting is, it is not your real self after all. If you are overturned by a car one day, it will be difficult to distort everyone's impression. Just like Jin Dong, who took off his coat as a veteran cadre and established himself as a scholar, although he repeatedly stated that he hoped to live or pride himself on being a scholar, his behavior was completely different from that of a scholar. different.
Mispronounced idioms, excessive flattery, poor language, etc. have occurred many times. In a conversation with Li Jian at Renmin University, he frankly admitted that his assistant was a graduate of Renmin University, or he had done He was just his own agent, and he spoke so arrogantly that Li Jian, who had always had a high emotional intelligence, could not help him out.
After a series of car accidents, the goodwill that Jin Dong had accumulated through hard work was completely wiped out, leaving only a place of ridicule. In this way, I am reminded of what Da Zhangwei once said about a singer in a certain band, which is very interesting. The former passionate veteran cadres and big-name celebrities are entering a wave of retirement. We can understand this as an inevitable trend in the ever-changing entertainment industry to upgrade and overlap.
In the entertainment industry, it is extremely difficult to stay popular for a long time. Like Andy Lau, who has been popular for decades, there are very few who are still popular, not to mention that behind him are many factors such as image, strength, personality, performance, works, etc., which have made him what he is today.
To avoid the wave of retirements, in the final analysis, it depends on the professional level of doing your job well. I always want to rely on people to make a difference, and I can do whatever I want! What do you think?