1. The benefits of the Director of the Cultural Affairs Bureau's live broadcast to promote products: The live broadcast method of "Internet celebrity directors" fully demonstrates that these leading cadres "understand the Internet and make good use of the Internet" and use "Internet thinking" , carried out "online" publicity, providing new ideas, new explorations, and new references for cultural tourism promotion. It will increase the affinity of cadres, create hot topics, promote cultural tourism resources, build local popularity, and drive the development of the tourism market and regional economy.

2. Disadvantages of the Director of the Cultural Affairs Bureau’s live broadcast of selling goods: The behavior of the Director of the Cultural Affairs Bureau’s live broadcast of selling goods will also have an impact on market competition. When the Director of the Cultural Affairs Bureau carries out live broadcasts of goods, he often uses his authority and resources. Obtaining more business opportunities and preferential conditions will reduce people's trust in the professional ethics of the director. Some people will believe that public officials should not use their powers to seek personal gain, let alone have an unfair impact on market competition.