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What is Ma Deqi’s wise saying?

If a product lacks competitiveness, it will inevitably be rejected by customers. How to deal with rejection will test the salesperson's skill in human relations. When looking back on his sales career, Ma Deqi, the author of "Marketing under the Worst Scenario", summed up four sentences for his colleagues who are just starting out in the industry:

"Smile is the first, and listening is the first. Recruit. Praise is priceless, and character is the backing.”

Sales of any product will face constant rejections, and the ability to handle rejections reflects the salesperson’s ability to grasp relationships.

In fact, there are only three types of rejection: the first is rejection by the salesperson himself, the second is that the customer himself has a problem, and the third is that he has no confidence in your company or product.

Rejection is just a habitual reflex action of the customer, unless he buys after hearing the introduction - unfortunately such cases are relatively rare. Generally speaking, only by refusing can we understand the customer's true thoughts, and, refuse Processing is the best time to import transactions.

——Quoted from Yanbian People's Publishing House's "24 Tips for Selling Key Accounts"