A brief discussion on how to shape corporate culture paper

Corporate culture construction is the cornerstone of the market economy and the company's own development, and is a powerful guarantee for companies to enhance their competitiveness. Below is a collection of essays I have collected on how to shape corporate culture. I hope it will be helpful to you!

Abstract: Corporate culture is an organizational culture. It is the soul of an enterprise. Excellent corporate culture is the most fundamental sign that distinguishes it from competitors. An important part of the core competitiveness of an excellent corporate culture is the source of nutrition for the enterprise to continue to win, and it can also promote the forward development of human civilization. To create an excellent corporate culture, we must first highlight our own characteristics, learn from advanced corporate cultures at home and abroad, and use their essence for our own use; we must continue to innovate, keep pace with the times, and maintain the advancement of the times; at the same time, we must not act too hastily, and things must come naturally; we must abandon Erroneous concepts and improve cultural connotation. This article discusses the background and significance of corporate culture, the status and role of corporate culture in enterprises, analyzes the misunderstandings in the construction of Chinese corporate culture, and puts forward suggestions for shaping corporate culture construction: Corporate culture is not formed naturally; It must be gradually shaped through the vigorous advocacy and practice of the company's leaders and the joint efforts of all members of the company.

Keywords: corporate culture; shaping; misunderstanding

Introduction

The study of corporate culture began in the fierce international economy between Japan and the United States in the 1980s. compete. In the 21st century, with the advent of the era of knowledge economy, people's working methods and working environment have changed, and people have different understandings of the meaning of life and work. At this time, business managers face the following main changes:

① People’s material satisfaction has greatly improved, and employees cannot be effectively motivated through money and material incentives;

② The competition for high-tech talents has become the focus of competition in the era of knowledge economy. The scarcity of knowledge "elites" is far greater than the scarcity of capital;

　③ With the unlimited expansion of corporate boundaries, you may be found in any corner of the world Employees of an enterprise may work at any time, and their fixed work and rest schedules may be broken. Physically tangible factories and office buildings may no longer exist, and information transmission and operation control can be completed through modern communication and contact means;

④ Employees have greater freedom, cultural background, social experience and living habits They are all different, and cross-cultural management becomes inevitable. In such an environment, the limitations of corporate system management were exposed, and the study of corporate culture emerged as the times require.

1. Definition of the concept of corporate culture

The true meaning of corporate culture

1. Corporate culture is a concept that belongs to the ideological category in form. We are in governance In society, we must first govern the country according to law, but no matter how perfect the law is, sometimes it will fail. When the law fails, it must be restrained by social morality. Therefore, we must not only rule the country by law, but also rule the country by virtue. The same goes for managing an enterprise. Corporate culture belongs to the same category as social morality. It refers to people's values ??and self-discipline in their thoughts and ideas. It is a supplement to the failure of the corporate system.

2. From the content point of view, corporate culture is the value concept that reflects corporate behavior. The content of corporate culture is a reflection of the actual operating process of the company. Specifically, it is the corporate system and strategy based on human values ????and concepts. reflection.

3. Corporate culture is by nature a value concept put into practice. Corporate culture restricts the behavior of corporate employees and the operation process of the enterprise. It is a value concept that really works in reality.

4. Corporate culture is a corporate value concept from an attribute perspective, which is different from national values ??and social values.

5. Corporate culture is a value concept that regulates corporate behavior. Corporate culture plays a very good role in regulating corporate behavior and employee behavior. It is not a packaging value concept, but a value concept that truly solves corporate problems.

Characteristics of corporate culture

Outstanding individual characteristics. After China joined the WTO, competition among enterprises became more intense.

As a means of competition, corporate culture must highlight the advantages of its own company, focus on summarizing the successful experience of corporate culture construction, and form the personalized characteristics of corporate culture construction. However, the construction of corporate culture in our country has not been around for a long time. It started with the reform and opening up and is in its initial stage. One of the main problems is the lack of individuality, copying the slogans of other companies, and the phenomenon of sameness. Corporate culture is the crystallization of an enterprise's experience and lessons learned in market competition. It is a magic weapon for the survival and development of an enterprise and a true reflection of the entrepreneur's personal struggle experience. Due to the different leading products of enterprises, different business scopes, different personnel quality and technical content, the development paths of different enterprises are different, and the content and form of corporate culture should also be different.

. Ability to adapt to the requirements of advanced productivity development. Productivity determines production relations, and the economic base determines the superstructure. Corporate culture belongs to the category of superstructure and has a negative impact on productivity. The criteria for judging reforms and various tasks should mainly be based on whether they are conducive to developing the productive forces of socialist society, whether they are conducive to enhancing the comprehensive strength of the socialist country, and whether they are conducive to improving people's living standards. This is true for a country, and it is also true for an enterprise. Advanced corporate culture must be able to adapt to and promote the development of productivity.

It has been built for a long time and has been proven to be effective by practice, with delay and stability. The construction of corporate culture needs to go through a long process, not an overnight thing. This requires batches and generations of entrepreneurs and employees to create, cultivate and develop in the process of running the enterprise. Culture must be well-established and well-founded. Each enterprise has its own different entrepreneurial and development trajectories, thus forming different corporate cultural characteristics. Whether an enterprise is excellent or not depends not only on its prosperous period, but also on its difficult period; not only on its development period, but also on its entrepreneurial period. If when an enterprise encounters difficulties and setbacks, all employees can maintain the same thinking, work together in the same boat, advance despite difficulties, and persevere, then the excellent culture of this enterprise will truly be formed.

Excellent corporate culture reflects a win-win strategy. Excellent companies benefit from excellent corporate culture, and the value of their employees is fully reflected. An excellent culture must fully respect people and fully reflect their value, and employees can get unlimited enjoyment from it. For an employee to love his company, there must be its own reason. To make employees care about the company, be of one mind and heart with the company, and fulfill their responsibilities, the main thing is that employees can share the benefits brought by the company's growth. Only under the corporate culture of win-win strategy can employees establish positive work values, truly feel the joy of success, experience the respect of their personality, and show the spirit of dedication and dedication, and the company can truly be loved by employees. .

Excellent corporate culture can adapt to international competition. To study organizational culture, we must first study national culture. According to relevant research, national culture has a greater impact on employees than organizational culture. When considering the influencing factors of employee behavior, the role of national culture should also be taken into consideration. However, in the process of international economic integration, it is necessary to study the international nature of culture. Cultural differences originate from the background and history of culture. Cultural differences are an important symbol that distinguishes different ethnic groups and countries. The objective reality of cultural differences will affect the business activities of multinational companies in many aspects, so it is important to understand and pay attention to cultural differences. In order to successfully cross cultural boundaries, a company must do its best to understand the important cultural norms, values, religious beliefs, cultural concepts of the place where it does business, and learn to identify the important symbols, values ??and etiquette of a culture. This helps multinational companies understand the reasons behind the competitive behavior of their customers, workers and companies, and reduces blindness and risk in their operations in overseas markets.

Excellent corporate culture is innovative. In the era of knowledge economy, knowledge has become the most important capital and the main driving force and decisive factor in promoting productivity progress and national economic growth. The secret to a successful business is constant innovation.

The importance of shaping corporate culture

An enterprise is a business entity based on the combination of people. Its business behavior must ultimately be personified, and all activities of the enterprise will ultimately be It depends on people to implement it. The institutional arrangement of the enterprise and the choice of the enterprise's business strategy must be reflected in the human value concept and expressed in the form of corporate culture. Therefore, corporate culture is an extremely important issue related to whether a company can develop efficiently.

1. Corporate culture is the soul of an enterprise. The corporate culture advocated by any enterprise is the enterprise's requirements for human values ????in terms of institutional arrangements and business strategy choices, that is, people can identify with the corporate institutional arrangements and corporate strategic choices in terms of value concepts, and conform to the corporate institutional arrangements and corporate strategic choices. The value concept of strategic choice guides one's actions. Therefore, corporate culture is the soul of the enterprise.

2. Corporate culture is an important ideological guarantee for realizing corporate systems and business strategies. There are two types of constraints that enterprises impose on people. One is external constraints, such as corporate rules and regulations; the other is internal constraints, such as corporate culture as a value concept. Corporate culture enables employees to consciously and proactively implement corporate systems and implement corporate business strategies.

3. Corporate culture is the conceptual basis for corporate system innovation and business strategy innovation. The innovation of corporate culture not only brings about the innovation of employees' value concepts, but also promotes the innovation of corporate systems and business strategies. For example, the reason why Haier can innovate in institutional arrangements and strategic choices is because it has a complete corporate culture. Therefore, the Haier case entered the Harvard case library with the title of corporate culture.

4. Corporate culture is the internal source of corporate vitality. The vitality of an enterprise ultimately comes from people, that is, from their enthusiasm. Only by mobilizing people's enthusiasm can an enterprise be full of vitality. As a value concept believed by employees, corporate culture will inevitably directly involve the vitality of the enterprise and is the internal source of enterprise vitality.

Corporate culture is the internal constraint of corporate behavioral norms. In the process of business operation, employees' behavior should be standardized, that is, employees are required to abide by and implement the company's system and business strategy well, and have inherent requirements for self-discipline. Human behavior is governed by thoughts, and thoughts are the inner constraints of people. This inner constraints are corporate culture. Only under the condition that this kind of internal restraint takes effect, can the effective implementation of the enterprise system and enterprise business strategy be guaranteed.

6. Excellent corporate culture can not only standardize the behavior of employees, but also unite employees to work together, encourage employees to work hard, and achieve corporate business goals. We learn from the American Hewlett-Packard Company’s corporate culture of respecting employees’ personal value and dignity, from the American IBM Company’s management philosophy of respecting employees, putting users first, and pursuing excellence, from the Japanese Panasonic Company’s industry serving the country, being friendly and consistent, and being grateful and repaying kindness. Spirit, from the iron man spirit of the Chinese enterprise Daqing Oilfield, it is not difficult to find that the secret of its success lies in the power of corporate culture.

2. The impact of corporate culture on enterprises

Positive impact

1. Excellent corporate culture is an important part of core competitiveness. Excellent corporate culture can fully mobilize the enthusiasm of employees and promote the transformation of human resources into human capital, thereby improving labor productivity, enhancing competitiveness, and moving toward internationalization. An excellent corporate culture has its outstanding main culture, which in turn embodies a core value, which can form a unified value orientation and behavior, and then condense into core competitiveness. An enterprise without culture is an immature enterprise, and an enterprise without advanced culture cannot be called a world-class enterprise. Just imagine, when an enterprise develops to a certain scale, if there is no advanced management philosophy and business philosophy, how can we command the company's thousands of troops, how can we align personal goals with the company's goals, and achieve maximum operating synergy? Looking at the international market, The company's business philosophy is no longer solely about maximizing profits or maximizing shareholders' rights, but mostly through corporate ecology to create overall value for customers, employees, shareholders and other stakeholders. Only by creating value for customers can we actively and effectively develop and create the market; only by creating value for employees can we ensure that employees and corporate values ??grow simultaneously, and ultimately ensure the realization of corporate value. Therefore, the fundamental force that determines competitive advantage is how to use excellent corporate culture to attract the best talents in the world and create the best companies in the world.

2. An excellent culture can make a company win. Excellent corporate culture is the source of power and effective guarantee for sustainable development, and can silently extend the life cycle of an enterprise. Corporate culture is a cultural phenomenon. It can be said that every successful company must be backed by an excellent corporate culture. The reason why advanced enterprises can defeat backward enterprises is because the culture of advanced enterprises can better adapt to the requirements of competition and is more vital than the culture of backward enterprises.

More and more companies are beginning to realize the importance of corporate culture. The motivation and cohesion of an enterprise come from its culture, and technology is just a platform. An enterprise without a relatively successful culture has limited vitality.

3. Excellent corporate culture can promote the progress of human civilization. Generally speaking, excellent corporate culture embodies the outstanding qualities common to many nations and human beings, including good humanistic characteristics such as harmony, integrity, and peace. Excellent corporate culture not only creates wealth for the company and employees, but also has a positive impact on its customers, consumers and even society, thereby promoting the progress of human culture.

Negative impact

1. The purpose of most companies in shaping corporate culture is to create company image and brand image. These companies usually let people know that they are going to work on corporate culture before carrying out corporate culture work, and most of their corporate culture work itself is needed for company publicity.

2. The purpose of some companies to shape corporate culture is to instill instructions from corporate leaders or superiors. In these enterprises, the main task of corporate culture is to publicize the leader himself and his instructions, and even praise the leader as the main task of shaping corporate culture.

3. Some companies shape their corporate culture in order to follow the trend. Because everyone is doing it, and it is a theory passed down from the United States and Japan. It should have some benefits. Why don’t we do it? As for the purpose and function, we will consider it later.

4. The corporate culture created by some companies lacks purpose and pertinence. For the long-term development of enterprises, these enterprises have relatively high intentions and follow shaping procedures. It can be said that Chinese enterprises have made more meaningful explorations in shaping corporate culture in just over 20 years. , but there are not many successful cases in shaping corporate culture. Some companies regard corporate culture as a mantra when they are prosperous, but once they encounter a crisis, they find that what the company lacks most is still corporate culture.

3. Problems that arise in shaping corporate culture

As my country joins the WTO, in order to gain a foothold in the fierce competition, many companies are actively building corporate culture. However, during the actual construction process, some misunderstandings appeared unknowingly.

Formalism

Corporate culture is the thinking system of the enterprise. This view believes that corporate culture is the thinking system of the enterprise, so corporate culture is divided into corporate philosophy, corporate philosophy, and corporate spirit. . Differences in corporate thinking systems constitute different corporate cultures. Corporate culture is a company's cultural activities. People who hold this view simply understand corporate culture as various cultural activities for employees, such as karaoke competitions, sports competitions, etc. Corporate culture is the image design of a company. Many companies call corporate image design corporate culture, which has nothing to do with corporate systems and corporate strategies. Corporate culture is the cultural taste of corporate products. This view refers to all the cultural taste content of corporate products as corporate culture, which confuses corporate culture and product culture.

Bossism

In the process of leading a company, leaders must pay attention to their words and deeds, because as a leader of a company, the eyes below will be watching. Leaders often have to personally act and set an example, so that they can not only serve as role models but also truly understand the true thoughts of their subordinates.

We must get rid of the misunderstanding of unilateral indoctrination. Some corporate bosses develop corporate culture just to realize their own will and "teach" employees how to behave. Little do they know that the company leaders and management are the role models for the corporate employees. Corporate culture is an active product of people's consciousness, not a negative reflection of the objective environment. The objective need for a certain culture is often intertwined among various conflicting interests and bound by deep-rooted traditional customs. Therefore, only a few people wake up to the problem at the beginning. They put forward cultural propositions that reflect objective needs, advocate changing old concepts and behaviors, and become the pioneers of corporate culture. It is precisely because of the demonstrations of a few leaders and advanced elements that they inspire and drive other people in the company and form a new cultural model of the company.

Therefore, in order to establish a distinctive corporate culture, we must first start with the "leadership culture" of corporate leaders.

One-sided understanding

A simple understanding of corporate culture is the identification system of an enterprise. This refers to understanding corporate culture as just the different identification standards between one enterprise and another. Generally includes visual recognition, behavior recognition and concept recognition. One-sided view is that corporate culture is a way to package a company. In reality, people use all kinds of very good adjectives, famous sayings, and aphorisms to package companies, and use these words to package companies as corporate culture, such as "customers are God", "serving the society", "striving for first-class", etc.

IV. Measures to improve corporate culture

Standardize management and determine the dominant corporate culture

1. Innovate corporate culture. Innovation is the driving force for corporate culture construction. The innovation of Yuanquan's corporate culture is first of all that enterprises must follow the unique laws of the market, identify market positioning, determine the values ??of continuous innovation according to the characteristics of the times, and provide high-quality products and good services to the society; secondly, it is the innovation of corporate systems. With the knowledge With the advent of the economy, the traditional management model will be replaced by knowledge management, thereby connecting information with information and information with people, completing the sharing of information and knowledge in the interactive process of interpersonal communication, and using group wisdom to innovate. In order to gain competitive advantage; finally, the innovation of corporate image must continuously expand the function of corporate image in corporate development, motivate employees, mobilize employees' enthusiasm and responsibility, and enhance corporate cohesion.

2. Institutionalize corporate culture. The first meaning is that corporate culture must be fully reflected in the company's institutional arrangements and strategic choices, and give full play to the role of corporate culture in corporate institutional arrangements and strategic choices. effect. The second level of meaning refers to the fact that corporate culture, as the value concept advocated by the enterprise, must command the thoughts of employees through institutional means. Any employee must accept the corporate culture ideologically and be loyal to it. Corporate culture serves as the ideological system for employees. And exist.

3. Corporate culture is put into practice. Corporate culture is not only a value concept advocated and believed by the enterprise, but a value concept that must be put into practice. That is, corporate culture should guide the establishment of corporate systems and strategic choices. Corporate culture is not only reflected in various documents, but more in the actions of employees.

4. To educate corporate culture, the values ????that the company believes in and must be realized must be penetrated into the minds of employees through indoctrination. Therefore, the training of corporate employees must be strengthened.

5. Corporate culture is rewarded and punished. The shaping of corporate culture requires coercion and incentives to guide. Those who abide by corporate culture must be heavily rewarded, and those who violate corporate culture must be severely punished. This is an important means to ingrain corporate culture in the minds of employees.

6. Systematization of corporate culture. In the process of shaping corporate culture, the content of corporate culture must be continuously improved from the perspective of long-term existence, sustainable development, and sustainable profitability, and ultimately form a system. Sexual corporate culture. This systematic corporate culture will have a great binding force on employees. The corporate culture white papers of some foreign companies are as long as hundreds of thousands of words. Such a large amount of corporate culture content is not formed in a year or two, but is the result of long-term accumulation and the result of adhering to the systematic nature of corporate culture.

Promote education and strengthen corporate culture

Cultivating an enterprise into a "learning organization" is the goal model of corporate culture construction. "Learning organization" is a macro management theory. Its constituent elements can be summarized into the following six aspects: first, having the concept and mechanism of lifelong learning; second, establishing a diverse feedback and open learning system; third, forming an organizational atmosphere for learning sharing and interaction; Fourth, it has the growing learning ability to realize the common aspirations; fifth, work-based learning enables members to live out the meaning of life; sixth, learning-based work enables the organization to continuously innovate and develop.

Determining "learning organization" as the target model of my country's corporate culture construction is conducive to establishing the concept of "putting people as the center of development", giving full play to the role of intellectual resources, and enhancing the market competitiveness of enterprises. . To this end, our country's enterprises need to build a talent team with high theoretical quality and rich practical experience to adapt to the requirements of the knowledge economy and achieve the target model of corporate culture construction. Promote a behavioral culture. A very important aspect of corporate culture construction is to implement it into behavior.

We often say that to see a person, we should not only listen to his words, but also observe his actions. The same is true for the public's understanding of a company. Therefore, in the construction of corporate culture, entrepreneurs must actively advocate excellent behavioral culture and practice it personally.

Actively carry out the construction of spiritual civilization in corporate cultural and sports activities: (1) Use public opinion propaganda positions to promote and disseminate the corporate spirit through television, newspapers, the Internet, situational mission education, reports, speeches, discussions, etc., Make it deeply rooted in people's hearts. (2) Promote their advanced deeds by setting up models, use the power of role models to cultivate the entrepreneurial spirit, and formulate rules and regulations that reflect the entrepreneurial spirit and promote the growth of the entrepreneurial spirit. Entrepreneurial spirit is not mandatory, but it can be guaranteed through the compulsory system. (3) Shape the corporate spirit through specific activities. The corporate spirit is intangible and abstract, but employees can personally experience the meaning of the corporate spirit through corporate development history exhibitions, art performances, etc., and educate and educate employees. (4) Corporate culture training classes can be held to provide employees with theoretical education on corporate culture knowledge and corporate spirit, so that employees can identify with the corporate spirit and consciously practice the corporate spirit at work.

When building an excellent corporate culture, special attention should be paid to the following points: 1. It should be targeted so that those being strengthened can experience a deeper and broader meaning. For example, when reasonable behavior is affirmed, it means that With the recognition of the enterprise, the person being strengthened will have a sense of accomplishment and encourage the regeneration of his behavior. 2. Pay attention to the timeliness of reinforcement. You must choose the right time and reinforce in a timely manner. At the same time, you should consider obtaining feedback, so as to leave a deep impression on others. 3. The choice of reinforcement methods should vary from person to person. It is necessary to combine spiritual incentives with material incentives and consider the needs of those being strengthened, so as to achieve the best effect. When the behavior is continuously strengthened and stabilized, people will naturally accept the values ????that guide this behavior, thereby making the company's values ????accepted by all employees and forming an excellent corporate culture.

Therefore, shaping corporate culture can be closely combined with the actual production and operation, and through traditional ideological and political work methods such as culture, education, entertainment, penetration, and motivation, we can guide, educate, and subtly shape employees. Improve their professional quality and cultural quality, form strong cohesion, centripetal force, and combination within the enterprise to promote enterprise development.

Conclusion

Corporate culture construction is the cornerstone of the market economy and the company's own development, and is a powerful guarantee for companies to enhance their competitiveness. Culture drives and promotes the development of enterprises, and the development of enterprises gives birth to better and more advanced corporate culture. Therefore, we should carry out the construction and reconstruction of corporate culture according to the needs of the development of the new situation, carry forward the spirit of advancing with the times, and add stamina to the sustainable development of the enterprise. Corporate culture work is a long-term, systematic and arduous task. Corporate culture must be regarded as the company's work every moment to ensure that there are no deviations in the key links of corporate culture shaping, otherwise it is very likely to affect the entire enterprise. Cultural system, thus affecting the management and operation of enterprises. At the same time, enterprises must establish correct ideas and adopt professional methods. Only in this way can the shaping of corporate culture be implemented and make real long-term contributions to corporate operations.

References

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