It is as follows:

1. Practice ink with the enemy, and make a decisive battle

"The image of husband and soldier is water, and the water is controlled by the ground, and the soldiers win because of the enemy." Therefore, the soldiers have no constant potential and the water is unpredictable. Those who can win because of the changes of the enemy are called gods. "

"Nine Places" says, "Practice ink and follow the enemy to fight a decisive battle." Enterprise managers should also adjust their business strategies at any time according to the changes of the market, the situation of competitors and the needs of customers, so as to ensure the survival and development of enterprises.

Haier Group, a leading household appliance enterprise in China, was formerly the Qingdao Refrigerator General Factory, which was formed by the merger of two small collective factories on the verge of bankruptcy in Qingdao.

in p>1984, when Zhang Ruimin was transferred as the director of Qingdao Refrigerator General Factory, the factory lost 1.47 million yuan. Zhang Ruimin used China's ancient philosophy to turn a small and troubled enterprise into a giant enterprise-Haier Group.

Zhang Ruimin's success benefits from his business philosophy, which is to make full use of high technology to create markets and guide consumption. Generally speaking, it is not to compete for the share of the existing market, but to make a "cake" for yourself to enjoy, that is, to be the first in terms of the function and performance of the product. To this end, Haier introduced the most advanced technology from abroad, and did not hesitate to borrow money and debt to establish a strategic development department.

2. Those who make good use of soldiers will cultivate and protect the law.

"Xing Pian" "Those who make good use of soldiers will cultivate and protect the law."

"Cultivation" means establishing the purpose of serving the society and the people, producing high-quality products, and making enterprises have a good reputation among the people;

"protecting the law" means perfecting the rules and regulations of enterprises.

3. Choose people and take advantage of the situation

"Choose people and take advantage of the situation" in "The Situation". The so-called "choosing people" means choosing a good general.

a general in Ji pian must have five qualities: intelligence, faithfulness, benevolence, courage and strictness.

In "Plotting and Attacking", "The leader, Kuninosuke, will help the country to be strong, and the country will be weak if it helps the gap."

The quality of top managers' work determines the rise and fall of enterprises, so it is necessary to select talents with excellent quality as factory directors and managers.

Ford Motor Company started using James, an expert with outstanding wisdom. Kuzner became the manager and made Ford the king of automobiles. General Motors used Si Long, the genius of modern company organization, as the general manager, which made the company's turnover rise rapidly.

"March" "There are not many soldiers, but there is no Wujin, which is enough to unite, anticipate the enemy and take people." We should also select better troops and simplify administration, repel those who are weak and ill, have low cultural literacy, have no enthusiasm for work and have poor ability, and choose those who are intelligent, high-powered and strong.

in the development of enterprises, it is necessary to "choose people", "take advantage of the situation" and "create momentum", and "those who take advantage of the situation will control their rights" in the Book of Planning, and make use of and formulate effective measures according to the actual situation of enterprises.

4. "Know your enemy and know yourself"

"Know your enemy and know yourself" in "Planning and Attacking" is also an effective wisdom for enterprise management, which requires enterprise leaders to know and master the external environment and the situation of the enterprise itself.

Only when we know all aspects of "other" and "self" like the palm of our hand, can we make full use of our strengths and avoid weaknesses, improve the consciousness of decision-making, reduce blindness, and make enterprises move smoothly along the right channel, as the Topography says.

First Capital Corporation, an American credit card issuer, fully used Sun Tzu's operational principle of "knowing your enemy and knowing yourself" to collect detailed information about customers, and then conducted hundreds or even thousands of issuance tests on consumers from all walks of life.

Through a large number of tests and rigorous analysis, find out the new customer base, and regularize the new issuance method of credit cards, so as to minimize the risks of the company.

the first capital company has determined the development strategy of using information and technology to reform the pricing and distribution business of credit cards, and in less than ten years, it has developed from an unknown ordinary company into one of the largest and most profitable credit card issuers in the United States.

5. "The temple is counted before the war"

"Ji pian" "The husband is counted as the winner before the war, and it is counted as much; If the temple doesn't win before the war, it's too little. More wins, less wins. " Analyze the objective and subjective conditions, work out the operational plan, avoid unnecessary losses, and advance towards the goal of victory.

To start a business and distribute goods, we must also make a "temple calculation" in advance, and initially determine the total capital, material resources, personnel talent, market demand, plant construction, production management, research and development, operation planning, advertising budget, sales forecast, economic environment forecast, tax paid, material consumption budget, investment return rate and annual profit plan, and finally choose a favorable environment, moderate scale and best-selling products.

6. "Invincible first"

"Invincible first, waiting for the enemy to win" requires war commanders to make all kinds of preparations in advance, so that the enemy can't attack, and when the enemy has a chance to take advantage of it, defeat it in one fell swoop.

in enterprise competition, it is necessary to improve product quality, such as adopting advanced technology, equipment and technology, selecting and cultivating high-quality talents, and establishing strict quality management and inspection system, so that products are exquisite, novel, accurate, firm, convenient in function and easy to use, and are in a leading position among similar products.