1. "As long as people are right, the world is right."
To sell this industry, we must have a positive attitude, especially for people who have to face different types of customers every day. If you don't eat vitamin ABC every day, you will be short of calcium or tendons for a long time.
2, it is "sweet mouth"-praise customers, even the most difficult customers. Praise used in sales promotion skills is by no means a simple "flattery". Praise has four principles:
First, the tone should be warm and vivid, not like memorizing a manuscript.
second: be concise, colloquial, fluent and fluent, and speak what you usually say.
third: be creative and praise what others can't praise.
fourth, we should integrate into the company and family of customers.
3, it is "the waist should be soft".
It is said that modesty makes people progress. Mature ears of rice are bent. The more successful they are, the more modest they are, and the more they should learn from others.
There is no priority for skills. The key is to see how you use them and how to deal with the worst things with the most appropriate means.
If you subdivide the professional sales promotion process, you can draw a picture like this:
No matter what kind of sales, the sales promotion process is always the same, but not all sales promotion processes need these steps. Some people just don't want you to show their products, while others just don't need you to promote them. The process is just a general martial arts routine. To defeat the enemy, you may need to practice the routine back and forth several times, but it may only take one or two moves. It is very important to completely digest the point of purchase, which is the basis of sales. Know what features your product has and what it can attract people-this is the so-called selling point of the product. Top-sales.com.cn
Cosmetics sales skills are skillful in selling words and actions-selling is to be like a professional actor-with skillful acting skills, and a sales promotion is like a "show".
cosmetics sales skills salespeople should also have an understanding heart, and the so-called "going into the mountains to see the mountain" is the truth. Salespeople should be the embodiment of sales promotion principles-"forget me" and "no me". Whether your customers want your products or not, you should do what you should do to promote them. Rejection is something that every salesperson encounters almost every day when he grows up. However, we can't stop selling because we are going to be rejected. There are only three kinds of customer reactions:
1) mental illness 2) silence 3) great!
We don't expect every customer to say "Great!" Similarly, we won't meet every customer who says you are a "psycho". Every customer you visit is RMB, and sales promotion is always the law of large numbers, which is directly proportional to the number of customers you visit.
The two most important words for salespeople are "fear" and "laziness", and sales promotion is a battle between YES and NO, a struggle between doing and not doing.
Strike again, a salesperson can only succeed if he constantly challenges himself and perseveres.
customers are the most valuable property of salesmen, and they are also the lifeblood of the continuation of sales promotion. So, where are the customers?
now let me tell you a string of words:
f: family
I: influence
n: neighborhood
d: directly
s: society
these words.
there are so-called cause method, introduction method and strangeness method in customer development. Cause method is your own familiar person.
The advantage of the cause method is that they are all familiar people, and they are easy to get close to and succeed, but the disadvantage is that they are more worried about gains and losses. In a society like China, it's still a shame to sell to acquaintances, but salespeople should make it clear that our products are beneficial to him and come to solve his problems, not "kill him". When you love your products and completely digest the point of purchase of your products, this scruple will disappear.
the introduction method is to use the influence of others, or to continue existing customers and establish word-of-mouth effect. There is a famous saying in the sales industry that "behind every customer, there are 49 customers hidden".
unfamiliar laws will make your market infinite-anyone is your customer. However, the unfamiliar method can only be based on quantity and quality. You won't be an excellent salesman until you are rejected enough. The real TOP SALES comes from this strange visit, which is constantly rejected and constantly visited again!
Cosmetic sales skills Author 2:
It is very important to master the key steps in cosmetic sales skills, know the customers and guide them
1. Understand the needs: a. Look at the eyes. B. Weigh the products (the top 2 companies that introduce products by shopping guides, Most people will fail. C. Look at the type of skin. D. Read the promotional materials carefully. E. Ask serious questions. F. Ask the price and purchase conditions. G. Ask the promotion conditions. H. Discuss with your partner. I. Look at the company's products again. K. Ask technical questions about the company's products. L. show a good impression on the company's products m. stare at the company's products and think
2. Meet the demand. The specific purchase motives are: realistic purchase motivation-affordable purchase motivation-special price, convenience for promotion-convenience, time-saving and safety purchase motivation-product safety. Motivation to seek beauty for health protection-motivation to seek fame for beautiful packaging-motivation to buy brand hobbies-habit to buy A. The submitter of the product has a product. Explain one-on-one to customers. Benefits: 1). Introduce product features and ingredients-function benefits-solve problems. 2). Emphasize selling points, product features and price comparison
3. Try to pay attention to the way to develop sexual characteristics and advantages. A. Meet customers' needs. B. Avoid saying no to customers' skin, and introduce what effects our products can achieve for what kind of skin. () Not for personal skin)
4. Further emphasize the benefits A. Use benefits (again) B. Preferential form: for example, buy at a special price to increase the intensity of the time period; Use tools to help sales increase: for example, POP DM price tag, etc. to promote the transaction opportunity. C. Gifts: In a limited period of time, we should have the display characteristics of gifts to further introduce the company's products, sell them together, and analyze the value.
5 Sales promote the achievement (transaction skills). Two reasons for customers to buy; 1. Pleasant feeling
6. Solution to the problem A. Obtaining the customer's purchase information: B. Assuming agreement, joint action: you don't need to wait for the customer to decide to buy, but should regard it as the customer's complete purchase decision. Skills: 1). Lead the customer to pay the bill 2). I'll give you a new one
7. I'll wrap it up for you
8. This is a gift for you .. In addition, a. Get to the bottom of the secondary promotion and promotion cycle: get the customer's purchase information → assume consent, take joint action → mitigate the refusal and objection → get to the bottom of the secondary promotion → get the customer's purchase information B. Convinced language and behavior: nodding is right and clear. It's really not easy to see.