Millennium "posting" creates brilliance.
Arriving at Zhangshu is June 65438+1October 65438+March 2 am, which is already the chill of the south of the Yangtze River in late autumn. Because it is too early, the Zhangshu Railway Station Square looks a little dim and there are not many people. When the reporter came out, several people got together and asked if they wanted a taxi, but the taxi they were referring to was a tricycle modified from a motorcycle. Chatting with the driver after getting on the bus, he told reporters that tricycles are still the main force of Zhangshu taxis, some are vans, and only a few are Fukang, Jetta and Santana.
Zhangshu City is located in the middle of Jiangxi Province, on the southern edge of Poyang Lake Plain, on both sides of the middle reaches of Ganjiang River. It is the land of heaven and earth of the four gateways in the southeast and northwest of Jiangxi Province. Since ancient times, it has been a land and water transportation hub with "four meetings to be rushed" and "eight provinces to be balanced". Zhangshu was once one of the four famous towns in Jiangxi because of its superior geographical location, convenient transportation and harmonious folk customs. As early as 4,500 years ago, Zhangshu had a prosperous city. At present, there are 13 Neolithic sites in China. Among them, Zhu Wei City has been recognized by UNESCO experts as the most intact Neolithic ancient city so far, which belongs to one of the 100 major discoveries in the 20th century, breaking the scholar's assertion that the Shang culture is not better than the Yangtze River, and being positioned as "Wucheng culture" by archaeologists.
The most famous camphor tree is the pharmaceutical industry with a long history. As early as the seventh year of Jian 'an in the Eastern Han Dynasty (AD 202), Ge Xuan, who was honored as "Tai Chi Xianweng" by the post-Taoism, collected, washed and made medicines in Gezaoshan, a scenic and rich medicinal plant in the southeast of Zhangshu, and was the founder of processing and processing Chinese medicine of Zhangshu. In different historical periods, the medical development of Cinnamomum camphora has been further developed, and Cinnamomum camphora also has corresponding nicknames: medicine stall in Wu, medicine market in Tang, medicine market in Song, medicine dock in Ming, and Guangzhou Pharmaceutical Collection in North and South Sichuan, which is called "Zhangbang". In the late Ming and early Qing Dynasties, Zhang Bang, together with Beijing Gang and Sichuan Gang, was called the three major drug gangs in China. "Southern Zhang and Northern Qi" was once famous, enjoying the reputation of "medicine failed to reach camphor tree" and "medicine failed to work", and became the capital of traditional Chinese medicine in China recognized by medical circles at home and abroad.
Beautiful track of drug fair
Cinnamomum camphora has a unique traditional method for processing and purchasing authentic medicinal materials, and its efficacy is high, so it was selected as the royal medicinal material by the imperial doctor. There are also many secret recipes and miraculous effects in the processing of camphor trees, which are highly praised by ancient and modern doctors. After the founding of New China, due to the annual national medicinal materials exchange meeting, it has a wide area of participation, many drug dealers, many varieties, long time and high turnover, which is the highest among the major drug markets in China, and the title of Zhangshu Drug Capital is even more dazzling.
In the early days of the People's Republic of China, Cinnamomum camphora was recognized by the State Council as one of the top ten Chinese herbal medicine markets in China. 1958, the State Administration of Medicine determined Zhangshu, Baiquan and Anguo, Henan Province as the venues of the three major drug fairs in China. In the planned economy period, the distribution and redistribution of various materials are generally communicated through meetings. Every National Pharmaceutical Expo is a large-scale event for the exchange of technology, products, information, policies, production and marketing in the pharmaceutical industry. In the era of immature market economy, pharmaceutical companies want to basically meet the annual production and sales tasks, only by participating in the drug fair. Your fate in the coming year is determined by the number of contracts you get at the drug fair. Therefore, whenever a pharmaceutical fair is held, it is not only a day for the exchange of technology, products, information, policies, production and marketing in the national pharmaceutical industry, but also a time for the contract to be popular and harvest joy. The pharmaceutical fair can be described as a genuine "contract fair". Some enterprises even think that drug fairs are equal to signing contracts, and contracts are equal to employees' rations. Therefore, drug fairs play an irreplaceable role in the pharmaceutical industry. At present, Zhangshu has held 35 drug fairs, and even had an amazing record of more than 50,000 participants and a transaction volume of 654.38+03 billion yuan. Its grand occasion is known as "the top of the north and south medicinal materials market in China". Businessmen gather like crucian carp crossing the river, and the prosperity of business has become a proud memory of Zhangshu people. A Zhangshu person told reporters that in the 1990s, at the Zhangshu Drug Fair, because there were too many foreign merchants, almost every citizen lived with one or two merchants, and every household became a meeting place and a place to sign contracts.
However, with the development of market economy and the arrival of information society, the National Drug Fair is facing severe challenges. Zhangshu Medicine Expo also shows a trend of decreasing passenger flow and turnover, decreasing popularity and shrinking conference scale year by year. Some people in the pharmaceutical industry believe that this mode of drug fair is the slowly sinking Titanic, which will disappear in the ever-changing business sea sooner or later.
First of all, with the deepening of national reform, the development of the pharmaceutical market is more and more in line with the laws of market economy. Most pharmaceutical enterprises with certain strength have formed a large-scale and modern marketing system, have their own sales network or business liaison, and set up their own marketing outlets in various places; The trade of Chinese patent medicines is gradually moving towards the agency system, and the promotion and marketing of products have been completed locally. Signing a contract at the meeting, the biggest transaction method in the past, has almost been eliminated. The direct contact between producers and buyers has been strengthened, and some pharmaceutical groups have even established their own raw material bases. The traditional trading methods of drug fairs are not very attractive to them. This objectively led to the decline of the drug fair.
Secondly, the trading channels have been broadened, and the focus of Chinese herbal medicine trading has shifted to the wholesale market. The traditional trading method of relying solely on the supply of drug fairs has been challenged. The initiative of Chinese herbal medicine trading has gradually fallen into the hands of individual drug dealers in major markets, and pharmaceutical companies operating Chinese herbal medicines have no business to do. As a result, the number of state-owned Chinese medicine commercial enterprises attending the conference has been greatly reduced, and the number of private and individual drug dealers has increased significantly.
More interesting is the impact of the information technology revolution on the traditional business model. Traditional trade in medicinal materials and medicines attaches great importance to distributed trading. In recent years, with the rapid development of information and transportation, information and e-commerce have increasingly penetrated into all aspects of business. With these modern communication equipment, you can do business in the whole country or even the whole world, and you don't have to go to the drug fair. The development of information industrialization will gradually eliminate the old management system.
It should be said that the "sinking" of the drug fair is the inevitable result of the development of the market and scientific and technological productivity.
Create a veritable "drug capital"
The days when drug fairs dominated the fate of the industry have passed, and the sense of loss brought about by the decline began to pervade people and also plagued Zhangshu people.
However, camphor tree does not stay in the glorious memory of the past and the loss of today. They are also seeking change, which not only endows the drug fair with new connotations, but also advances more confidently towards the goal of building a "drug capital".
"We Zhang Shuren is pragmatic. For example, foreigners generally have opinions on taxis in Zhangshu, thinking that this tricycle should have been eliminated in modern cities long ago. We had the same idea. However, after investigation, it was found that the people were welcome and in line with our current living standards, so we still kept this taxi. Similarly, on the issue of drug fairs, the leaders of our municipal party Committee and government also respect objective facts, and the pace of building a real' drug capital' is also real. "
Comrades from the Propaganda Department of Zhangshu Municipal Committee introduced us to the new rhyme of Medicine Capital. They told reporters that in the face of the shrinking trend of the drug fair, Zhangshu City changed its strategy according to the situation and injected new connotation into the drug fair.
First of all, Zhangshu people are keenly aware that although the trading function of this drug fair has declined, the communication function has become prominent, from commodity trading to information exchange. In addition to extensive interpersonal communication, participants pay more attention to information exchange and cooperation than in the past, and most of their energy is spent on understanding the market and exchanging information. Chinese herbal medicine operators have changed from relationship business and human relationship business to information business. In addition, the drug fair has gradually become a golden place for pharmaceutical companies to establish an image and promote new drug brands.
On the basis of respecting this objective reality, Zhangshu City has constantly changed the mode of holding the conference, enriched the content of the conference, and met the requirements of manufacturers in many aspects, so that the Zhangshu Pharmaceutical Expo can get out of the trough. Last year, the number of participants reached a record high, with more than 8,500 varieties and a turnover of 654.38+0.05 billion yuan. At the same time, with the Zhang Hui Fair as the platform, the investment attraction has achieved fruitful results, with 36 contracted projects and contracted funds of 865.438+0 billion yuan. This year, in addition to the medicinal materials (medicines) fair, the Zhang Hui Fair also held the China New Doctor of Medicine Forum, held the investment promotion conference, and awarded the license to Fucheng Provincial Pharmaceutical Industrial Park, which innovated the form of the fair. By the end of 10 and 16, more than 3,800 pharmaceutical enterprises and 35,000 people participated in the exhibition, and more than 7,850 kinds of medicinal materials (medicines) participated in the exhibition, with a transaction amount of 654.38+0.7 billion yuan. At the project negotiation and signing ceremony, 28 projects were signed, with a contract fund of 883 million yuan, including 7 medical projects, with a contract fund of 2 1 10,000 yuan. It can be said that the drug fair, a huge ship built in the planned economy era, continues to sail in the ocean of market economy in the spirit of the drug fair.
In addition to continuing to enhance the brand benefits of Zhangshu Fair, Zhangshu also realized that in order to become a real "medicine capital", Zhangshu should not only introduce modern logistics, but also build itself into a production base and processing base for medicinal materials. In recent years, camphor tree has accelerated the transformation, upgrading and innovative development of Chinese herbal medicine industry around the development goal of realizing industrialization, modernization and internationalization of Chinese herbal medicine. Cinnamomum camphora took the opportunity of agricultural structure adjustment to speed up the industrialization and standardization of Chinese herbal medicine planting and expand the scale of Chinese herbal medicine planting, with more than 1700 varieties; Through technological innovation, the combination of traditional processing technology and modern science and technology has been realized, and the national key Chinese herbal medicine production enterprises such as Zhangshu Pharmaceutical Factory and Qingjiang Pharmaceutical Factory have been developed and expanded, and a large number of private pharmaceutical production and circulation enterprises represented by renhe group with an annual output value of 260 million yuan have been cultivated. Under this favorable development situation, the output value of Chinese herbal medicine industry in Zhangshu has been growing at an average annual rate of 30% for three consecutive years, and the annual output value of Chinese herbal medicine industry in the city has exceeded 65.438+0.2 billion yuan.
With the tradition of "posting" and modern innovation, Zhangshu will definitely become a veritable "drug capital", which is what a Zhangshu person told reporters, and this is also the confidence of Zhangshu people to build "China drug capital".