On June 5438+February 10, 2023, the three-day sales volume of Dong Xuan's "Jilin Tour" reached a record high, and Dong was still the person in charge of this delivery. Under the video of "A trip to Jilin", Bian Xiao, a featured Oriental, answered the comment "Who is the copywriter?" It is said that most of the classic sketches are created by the copywriting team, not all from the anchor. This remark caused dissatisfaction among Dong's fans. Some netizens replied: "I said that" Three Jin Essays "was written by Dong. Are you lying or am I lying? "
As the "small composition" incident continued to ferment, Oriental CEO and Yu responded one after another. Sun, CEO of Oriental Select, criticized the team when responding to the small composition incident in the live broadcast room, but firmly said no to the behavior of the rice circle, hoping that some fans would remain calm. At the same time, Yu responded that if you want to care about the East or Dong, you'd better speak rationally and express your views. "We are all comrades in the same trench."
This small composition crisis is further transmitted to the market. According to the data, on February 9, 2023, 65438, the number of selected fans in the East was 3 1 15900. As of June 5438+February 65438+March 2023, the number of fans was 3 1053000, and100000 fans were lost. On June 65438+February, 2023 1 1 day, the closing price of oriental selected stocks fell by 7. 13%.
Oriental select's main business
1, live broadcast service
Oriental Select builds, promotes and sells a variety of high-quality agricultural products through live broadcast. Its interesting, knowledgeable and connotative live broadcast style and healthy, delicious and cost-effective product selection are deeply loved by our customers. In response to customer demand, Dongfang has expanded the categories of books and daily necessities, and promoted and sold a variety of high-quality products.
2. Education
Oriental select education business includes university education and institutional clients. The former provides domestic university preparation and overseas preparation courses, mainly for college students and working people who are preparing for the unified examination or seeking to improve their English ability. The latter provides digital multimedia library services for universities, public libraries, telecom operators and online streaming media providers.