At the beginning of the year, I am very grateful to my WeChat friend for giving me a financial calendar. I also happened to make financial and business plans for 2021. It is a very good calendar, and the contents are like a book. Look, record the wonderful words in it.
And I planned to use and learn another online software at the beginning of the month, so I combined the content of the wealth calendar to study and record it.
The recorded text in a calendar exceeds 6K, accounting for only 1/15 of the original content. Among the long records, the cognitive and puzzle-solving chapters have given me the greatest gains.
The following words in the money-making calendar have taught me something, made me dwell on my vision, and allowed me to think carefully:
The most important thing is to think clearly about what you want. Don't care too much about what others think;
Share more with others and let sharing and feedback form a positive cycle. The more you share, the luckier you are.
You must have your own small circle where everyone can communicate in depth
Put your own interests last and the interests of others first: Put yourself last, and you will find that the more you think about your ideas, the more you think about them. The more you do, the more your ideas will open up and the pattern will get bigger
The formula for making money: Return = Beta+Alpha+Luck; 1. Beta is brought about by the times and comes from our choices; 2 , Alpha is brought about by our own efforts to surpass peers and competitors, and comes from our efforts; 3. Luck is luck, coming from randomness
Pay attention to user stratification: customers in each tier will eventually There are corresponding business models and products.
To polish, to optimize, to create
Regular review and self-doubt: Businesses of all sizes must learn to make summaries and precipitate valuable methodologies for the future
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Goethe said: "Because there is energy and magic in recklessness."
Being able to settle accounts is a very important ability for entrepreneurs. Convert everything into money to make decisions, and many problems will become simpler
Six important thinking for attracting traffic: search thinking, fission thinking, interception thinking, dry goods thinking, reverse thinking, and paid thinking< /p>
If you want to grow, you must continue to improve outside your comfort zone and within your ability zone
Some suggestions for side jobs: 1. If it is 996, you must first plan your time reasonably. , complete the main business efficiently; 2. If you have more spare time, choose a field of interest for half a year to find out the ropes; 3. Form your own knowledge system, constantly optimize and iterate, review and summarize; 4. Endure loneliness, maybe Half a year of investment may not yield results; 5. Speak out your thoughts and seek everyone's opinions
"Hard talk" is a more sincere way of expressing love for the world. **** Try to be as positive as possible, encourage others as much as possible, affirm others' efforts and results as much as possible, and try to give constructive suggestions, either in person or not at all. Complain less, don't complain behind your back, and don't complain behind someone who is better than you. Your complaints will only expose your own structure and insufficient vision.
Always stay curious: Not only should you stay curious about new things, but you should also stay calm about what is about to exit the stage. Always keep a curious mind, discover and think. Not only is the idea important, execution is even more important.
There are three aspects that need to be focused on to improve cognitive abilities: 1. Problem solving. All business is inseparable from customers' problems and solving their own problems; 2. Determine priorities. People who are good at this will divide their time into chunks and spend the entire time on the most important things; 3. Always find the constant in the changes and habitually ask about the essence of things.
Recognizing that all problems are your own problems is the key to growth. Admit it, if you can't do it, you just can't do it. The reason it doesn’t work is that we haven’t seen enough and haven’t tried enough. Just these two points.
Age is never a reason to limit growth. When you are young, breadth-first exploration, broadening your horizons, and gaining knowledge are most important; when you are over 30, you begin to transition to the understanding of upper-level wisdom. Knowledge of humanities subjects such as Zen Buddhism and philosophy will be very helpful to people. Understand the basic operating rules of all things, know how to find similarities from the experiences of our ancestors, and be able to directly and quickly extract the essence of things, and gain insights into true thoughts in a simpler way.
Every penny you earn is because you paid what others were unwilling to pay and endured what others could not endure.
Don’t wait until you understand everything before “doing it”
Establish immediate positive feedback and accumulate small wins into big wins; delaying gratification is to pursue the goal of “Stars in the Sea”
What is the “T” word strategy? One vertical and one horizontal, first vertical and then horizontal. Vertical refers to deep cultivation in the professional field; horizontal refers to the breadth of communication level
Recognize gray, learn to accept insecurity and uncertainty, have a deep understanding of the complexity of the world, and get used to high uncertainty make decisions in the environment.
Closed-loop thinking: the process of collection, learning, internalization, output, systematization, practice, and re-optimization. Try to achieve "closed-loop thinking" in every little thing that you look for.
Progress comes from realizing that you are not good enough. The sooner the better, there is nothing to be embarrassed about.
Procrastination is not about a bad state, but about unclear goals. 1. State is a result, don’t live with it, you won’t be able to resist it; 2. The essence of procrastination is not that you are in a bad state, but that you have no goals; 3. Don’t focus on your emotions, first distinguish which action you are in State: advancement state, planning state, or encounter state; 4. As soon as you enter the encounter state, start planning immediately, and return to the advancement state immediately after planning. This is the basic skill to make good use of the day; 5. You must have a result-oriented thinking when doing things, and do not Talk about specific tasks and what will be accomplished; 6. The more things you have to do, the more you must focus on the goal, not evenly distribute it, but make breakthroughs at a single point; 7. Preview in advance and match more resources to difficult links; 8. Don’t think about one bite Eat to become fat and keep iterating.
In the face of failure, we must calmly and ruthlessly revise the decision-making logic and work process
We pay too much attention to technical things and ignore the construction of the inner heart and the construction of the knowledge structure. It’s easy to get sidetracked.
No matter what state you are in now, lower your demand for existence, discover the advantages of others, communicate without being humble or arrogant, and pay attention to your own growth.
Making money is the "essence" of entrepreneurship: Only if you can swim, make money, and grow can you survive. Making money is the "essence" of entrepreneurship.
Invest your energy in people who will spend time with you. Any investment must have an expected return, but if the other party does not respect your investment, it will equal zero return, and the loss should be stopped in time. Respond negatively to people who don't take you seriously. Investing time and energy in those who value you is the greatest reward for those who value you.
Try to put aside the mindset of the existing business framework, and from a more macro perspective, think about whether the upstream, midstream, downstream and surrounding industries of the industry can find easier ways to make money, and sneak in quietly
Take out a pen and paper and enumerate all the costs you want to add up. Multiply the total cost by 1.3 to get close to the true cost
As long as it can solve the user's problem, the solution will be high or low.
Simply repeating the right thing is often the most difficult thing in the world
Don’t take your face too seriously, and don’t add all kinds of drama to yourself in your mind. No one will pay attention to you until you get results.
When facing headwinds, keep a good attitude. It doesn’t matter whether you turn the tables or not
The core of the tool is: reduce costs and increase efficiency
No matter what project you do, you must Systematically study the important books, reports and other materials related to this project to ensure that you understand this industry better than 90% of people, so that you can find the key cognitive gaps. There are no shortcuts
If a project I tried very hard for 3 months and gave up when there was no improvement
Do your best to do things that are close to profit, make money without hurting your feelings, and be kind and kind
Don’t think you People who are smarter than others often fall into many traps because they think they are smarter than others. It is good to be a fool when it comes to some things.
If you feel that we are not like-minded people from the beginning, you should not come together to start a business.
Treating people with your own feelings is better than any strategy
When making money is easy, you have to ask yourself more, can you work harder?
Open your mind: read a classic, learn a skill, join a circle
Don’t set limits for yourself, everything is possible
Once you have an idea In the future, do it immediately and improve your knowledge in action
When you encounter something you are hesitant about, you might as well ask yourself, will you like it in a year?
Summarize yourself at this stage from time to time, discover problems, and solve problems
If you have an idea, try it if it does not affect your life safety. There will be no regrets or confusion. It may often be greater than physical pain
The pattern I understand is to think about things for a longer time and in a larger space.
Understanding the underlying logic has two benefits: 1. When you encounter money-making opportunities, you can quickly verify and amplify them; 2. You pay less tuition when looking for money-making opportunities
Study yourself More important than research projects: Research projects and research on yourself should be equally important, and research on yourself is even more important than research projects. Finding a way that you can continue to do it at low cost and for a long time is the key to whether it can be done. Its essence lies in the degree of matching between the resources you have and the resources needed to accomplish the thing.
Those who want to achieve great things don’t dwell on it, and go all out once they decide.
It’s close to money, backed by a big tree to enjoy the shade, and the competition is relatively small.
Forget about starting a business, just be a businessman and settle your accounts clearly.
Don’t be stingy if you can pay for advice; you will know the pain after spending money to dig holes, and you will understand through pain.
Write your own interesting things. This is the biggest source of good content and good ideas.
On the way to a project, not taking any detours is the fastest shortcut. The most direct way is to learn from people who have already obtained practical results. Choose the right battlefield and work with people who have the same results.
The basis for defining product labels is to stagger competition
Efficient time is used for writing, not for conceiving
Pay special attention to those who are better than you People give you random advice. The points they mentioned casually basically embody their vision, pattern and judgment. Perhaps to you, they are the key breaking points, growth points, and external increments.
The underlying logic of marketing promotion: exposure->click->interaction->transaction
All behaviors follow this rule: intention->action->result
< p> "People" and "profit" are the two deepest and bottom lines and dimensions in looking at all things. If you start to analyze along these two lines, the answers you derive will never be deceptiveTime to proceed Three tools for planning: 1. Execution tools, the essence of which lies in "rewards", taming one's brain like raising a child, forming a positive cycle, and avoiding internal friction; 2. Stuck tools, aligning everything with the "most important" of the day "Things" are compared. As long as it has nothing to do with this, you can "disown all relatives", avoid interference, and concentrate on the most important things. 3. Planning tools, what is my current situation? What can I accomplish that will satisfy me? How far do I need to go? How do I invest my time and energy into it?
Find the best people you can know and do something with them.
It doesn’t take a lot of money to verify whether an idea is valid. The key is to do it in time and upgrade in action. Cognition
First adapt to the taste of the market, and then talk about feelings after making money
You can live a good life by cultivating small and beautiful areas intensively
Don’t forget yourself Always stick to your ambitions
Give yourself some time and go out more
All businesses are essentially traffic businesses. The focus of doing business is to calculate the costs and benefits, and the focus of doing traffic business is to calculate the traffic costs and traffic benefits, and then take the time factor into consideration, and your understanding of business will be considered qualified.
Phased goals must serve the annual goals. Many times, the reason why plans cannot be successfully implemented is that they do not connect their dreams, goals, values, and strategies. The achievement of goals depends on the coordination of these four points. Every breakthrough point and every achievement should increase your annual goal completion. If you continue to adhere to this principle of action, you will get twice the result with half the effort.
Lower the threshold: customers are always lazier than you think, and customers’ habits are always worse than you think
Finding a good partner is the top priority for starting a business
In the game process, professionalism is the first element. Try to make all content modular and streamlined, and formulate corresponding SOPs (standard operating procedures). This will not only appear professional, but also reduce communication costs and improve communication efficiency
Don’t worry about making money. Prejudice, do whatever is required of you, keep your eyes low and your hands high, and do things with lower expectations.
Hurry up and learn what you don’t know, and everything will come in time.
Please pay attention to these six points in lean entrepreneurship: In the process of doing business, whether it is planning, actual operation, or review, carefully considering the following six points can help you grasp the key points and avoid falling into Amidst massive amounts of information and trivial matters. 1. Three sales: what to sell, who to sell to, and how to sell? 2. STP (three elements of marketing strategy): market segmentation, target selection, brand positioning; 3. Marketing "4P": product, price, channel, publicity; 4. SWOT (situation analysis method): external opportunities and threats, Own strengths and weaknesses; 5. PPM (Project Planning Matrix): Star, Cash Cow, Question Mark, Thin Dog; 6. Money-making formula: Sales = Traffic × Conversion Rate × Customer Unit Price × Repurchase.
Don’t wait until you are perfect before you start teaching others
Three steps of goal management: 1. Pay attention to what you really want in your heart, and what you can do to make yourself feel "stunned" "Heart-beating" satisfaction; 2. Through a series of tool libraries such as "Personnel Online Book", find ideas for realizing the above-mentioned expectations; 3. Set reasonable goals and plans, complete tasks one by one, and continuously correct deviations according to the actual situation. , ultimately achieving the goal, and upgrading one's "equipment library" in the process
What kind of abilities are needed to get things done? 1. In terms of mentality, get rid of the mentality of self-esteem and put things first; 2. In terms of cognition, you must have the ability to recognize opportunities and see opportunities, and you can do what you can when you see the opportunities; 3. In terms of thinking, you must have a perspective The model of the problem and clear logic, the model determines the sense of direction, and the logic determines the accuracy; 4. In terms of method, there must be a set of processes and methods for doing anything. You must first know how to do things right, and then start doing it; 5 , In practice, getting things done requires accumulating experience. Whether it is the pitfalls you have stepped on or the fruits you have eaten, you must experience it yourself
There are twelve things to consider when designing a knowledge-based product Basic question. 1. What is the theme? ;2. Product form, how to present it? ;3. Users, who are you selling to? ;4. Price, how much is the price? ;5. Frequency, how many times a year? ; 6. Platform, on what platform will it be delivered? ; 7. Channels, through what channels are you selling? ; 8. Sales volume, how many people are expected to buy; 9. Promotion, what strategies should be used for promotion; 10. Manpower, how many people are needed and what categories are they divided into? ; 11. Cost, how much investment is required? ; 12. Tools, what tools are needed?
Know how to accumulate resources and establish thresholds; learn to summarize and streamline things
Maintain a thirst for learning; do not hesitate to spot opportunities, and go all-in and work hard alone The results of doing things and doing things in the "Buddhist style" are completely different.
The 20-8 rule for doing things: You must devote effective time and time to concentrate on these 20% of things. Only do the most important things
Each of us spends his life constantly selling his own life
Four entrepreneurial insights from investors: 1. Direction is more important than effort. You must have a clear positioning for yourself from the beginning; 2. Confidence is more important than ability. When I really kept trying regardless of hardships, I really found solutions to many problems; 3. Iteration is more important than planning, including discovering problems, Analyze needs, propose plans, test and verify, collect feedback, and continuously iterate; 4. Growth is more important than talent, with an enterprising personality, I believe that things in all categories can be optimized through continuous learning and training, knowledge blind spots can be made up, and personality shortcomings can be corrected. Everything can be shaped.
Investing requires cultivating emotional management skills. It doesn't matter how much you make or lose today. The key is where will you be in 5, 10, or 30 years? What is your level of wealth? Have you prepared an investment strategy with low risk and high certainty to travel through bull and bear markets and obtain ideal returns, and have you implemented it resolutely?
The fact that you can make money shows that there is no problem with your cognition. Even a small amount of money proves that you have the ability to distance yourself from others
How to introduce yourself sincerely ? The core is "simplicity + value display + sincere attitude"
Is the literary talent not good enough? Don't be afraid! As long as the sentences are smooth, logical, and informative, they will be valuable to readers
Use cost thinking to look at creative issues
How to take the first step in entrepreneurship psychology ? Extend the lens of life: For example, if you look at your life from the perspective of a third party, what do you have that you cannot lose? Someone you cherish? Great experience? Will you lose these if you make the choice to start a business? If not, or even if you gain more than you lose, then is hesitating just the inertia of your life or your own conformity? Many worries can be solved by lengthening the lens. Our lives are just a drop in the ocean.
The success rate depends on the size of your competitive advantage, resources and capabilities. In short, keep doing what you are good at and focus on accumulation.
How to choose a reliable side job? The focus of the assessment is the profit per unit time; sustainable development; choosing the right products with core competitiveness; empty cup mentality. When you really want to do something, put aside your old ideas first, maybe it is the obstacle. The best way to make money is really not to innovate, but to find the right platform, follow the right reliable people, and "copy + diligence" is enough.
Stay in awe of unfamiliar financial markets and do more homework before taking action.
To learn marketing, you need to understand human nature and desires.
How to find a career worth pursuing for a lifetime? The most ideal state is to do something you like and are good at, create value for others, and reap the rewards yourself. This may be the career you pursue throughout your life.
What should I do if I live a long life but only earn a dead salary? 1. Recognize that "all problems are your own problems"; 2. What new skills you want to learn, the key is to look at the time invested outside of work, not working hours; 3. After adulthood, no one's evaluation is important , what matters is what you want, what kind of life you want to live, and how much effort you put into it; 4. You can learn something from any basic job, and if you exceed expectations, you can move up; 5. Company Do not accept people who have no experience and no initiative; 6. Don’t resign easily before your ability is insufficient;
From what dimensions should you analyze user costs? Money cost, image cost, action cost, learning cost, health cost, decision-making cost
When judging various choices, use the "time coordinate" to measure
Accumulate small mistakes, often Review the market and set a stop loss (stop loss includes time cost and capital cost); strive to make decent money, living longer is more important
Use your brain and organize it carefully to make the information easier for others to receive. Eliminate information monopoly and provide information; eliminate cognitive monopoly and provide knowledge; help you save time and provide knowledge framework and regular patterns.
One of the most valuable insights in the business world: It is to understand that telling your workplace partners the truth politely and honestly is not a cruel thing.
Side hustles are for development. The main business is for survival
Fitness is to reduce the probability of getting sick; learning to invest is to reduce risks and increase the probability of returns; working hard is to increase the probability of increasing income; studying hard is to Increase the probability of getting ahead
How to find talent? You must output content that you are good at, so that it can be sustainable and long-lasting. What makes you take the trouble to do is your talent. First of all, it depends on what you are sensitive to; secondly, it depends on whether you can be satisfied if you do this thing again, which will arouse your sensitivity; finally, it depends on whether you will take the trouble to do it, and whether you will still have "pain and pain". "Happy" feeling.
How to turn the books you have read into your own knowledge? Do things first, then study. The thinking framework is further strengthened by reading and experimenting, and can be switched at will. It is not recommended to read too many books without trying. Reading interesting books will be another topic.
What is the way to behave? 1. Be sincere, send red envelopes when asking questions, or sincerely share gains and resources before asking questions; 2. Be moral, do not cling to the strong, and do not look down upon the weak; 3. Be considerate, and give cooperation after the cooperation is over When giving gifts, thoughts speak louder than words; 4. Be decisive, do things resolutely and constantly accept chaos, and many times the priority needs to be the general.
It is the simplest truth to endure what others cannot endure and do what others cannot do. Most of the time, working hard to get rich is the right way.
You must have a "sword-sharp" spirit and an extreme desire for success.
Make money a small step every day!