Hao Jun Qing Jobs is a typical "western personality". If Jobs was born in China, don't say success, I'm afraid even survival is a problem. You see, first of all, he has no major. People engaged in IT, without professional background and decent diploma, find it difficult to enter the industry, let alone become a huge amount in the industry. He is a dropout. Second, he is paranoid. He is self-centered, self-centered, doing what he has set, and can't get back. Third, he doesn't fit in. He is a typical dictator. He is jealous of his peers, despises his colleagues, laughs at his subordinates at will, and has no respect for his superiors. Fourth, he is anxious, manic and has serious personality defects. He gets angry easily and suspects for no reason. He has been full of anxious expression, lacking affinity and calmness. Fifth, his management ability is low. A boss, lacking basic management skills and common sense, often follows? Sixth, it is said that he has bad conduct. During college, he got a girl pregnant and even gave birth to a child. He refused to admit it. After the paternity test, the affinity rate was 95%, but he didn't admit it, and he had to 100% to admit it. However, it is such a person who has become a western wealth myth and created a commercial miracle. His apple products are invincible in the world. Why? I think it is mainly the western business environment that has made him. Western culture does not value birth, does not believe in academic qualifications, does not consider personality, and only praises success. This has created a group of gambler-like characters who will do whatever it takes to succeed. Hitler is the product of this culture. Another similar figure is Rupert Murdoch, a media tycoon who was riddled with scandals in the previous period. That's also a "big devil" guy, but you can't stop him from succeeding. From the point of view of success, both Jobs and Murdoch have something to learn from. The first is a kind of obsession with ideals. People in China are commonly known as "one track-minded", and they will bite people like mad dogs in everything they do. Jobs worked hard for Apple, lost several times, and even was kicked out of the company for many years, but he worked hard in secret, aiming at Apple and never relaxed. When Apple was in crisis, he made a comeback as a king, seized the lost throne in one fell swoop, occupied the throne of Apple, and showed his ambition. Secondly, almost paranoid perfectionism requires perfection in details. Everyone knows that Apple products are easy to use, hard, stylish and comfortable to hold and use. All this is caused by the old man's almost harsh perfectionism. Thirdly, it is his flexibility and innovative ability. Microsoft is Apple's old rival and main competitor, and Jobs hates Microsoft in his heart. But he chose to cooperate with Microsoft at the critical moment, which is a strategy for him to defeat Microsoft. His famous saying is: "We must get rid of a superstition. We have a life-and-death relationship with Microsoft. " It is said that this sentence has brought tens of billions of output value to Apple. In a word, Jobs is a superhuman entrepreneur and cannot be measured by normal standards. 1997 made an advertisement with "extraordinary thinking". There are 18 outstanding people in this film, including Einstein and Picasso. The narration of the advertisement is Jobs' soliloquy-a tribute to those crazy guys. They go their own way, break the rules, make trouble and are out of place. They look at things from different angles. They are unconventional and uneasy about the status quo. You can quote them, oppose them, be proud of them, or vilify them, but you can't ignore them. Because they change things, they promote human progress. They are crazy in the eyes of others. In our opinion, they are geniuses. Because only people who are crazy enough to think they can change the world can really change the world ... It is said that when Jobs first heard this narration, he was so excited that he burst into tears. Jobs also has something worth learning, that is, rushing back. Not everyone can do it. His retirement, like Bill Gates' naked donation, was made by a wise man.