As we all know, Jews are very powerful. Although the population is only 1 million, they account for half of the most successful people in the world. No matter in business or science and technology, they have hardly changed for hundreds of years. They must have something to learn! The following is what I have compiled for you about the Jewish way of doing business. Welcome to read!
Jewish way of doing business
1. Cherish time like gold.
there is a saying in the Jewish business motto? Don't steal time? . This motto is not only about making money, but also the motto of Jewish business courtesy. So-called? Don't steal time? It is a minute and a second to tell Jews not to interfere with others. In today's increasingly competitive environment, Fast fish eat slow fish? Therefore, marketing activities need rapid feedback, strive for the initiative of competition, and constantly adjust dynamically with changes.
2. Seize the opportunity by information.
The shopping mall is a place with equal opportunities. Under the same conditions, whoever can get there first, seize the opportunity and strike first will be a shoo-in. It is necessary to analyze competitors and consumers to obtain corresponding information, so as to act quickly and seize the opportunity.
3. Honesty is fundamental.
what do Jews pay most attention to in business? Contract? . In the business circles all over the world, it is well-known that Jewish businessmen keep their promises. Once a Jew signs a contract, no matter what happens, he will never break it. They think? Contract? It is God's agreement. Because Jews generally keep their promises, they often don't even need contracts when doing business with each other.
4. Be good at integrating resources.
As William Ligson, a Jewish economist, said, everything can be borrowed, including capital, talents, technology and wisdom. The world has prepared all the resources you need. All you have to do is collect them and combine them organically with wisdom. 5. Serve women.
Jewish business law holds that if you want to make money, you must aim at women. Because men make money and women spend money. Men are not interested in keeping and using money for purchasing household goods at all, but in making money; It is a woman's business to keep and use household goods.
This is true in real life. Not only is it a woman's business to purchase jewelry such as diamonds, jewelry, gold and silver, clothing, etc., but also household food and articles are mostly handled by women. Therefore, paying more attention to the female market and serving women is an important path for marketers to succeed. For example, when the family goes to the streets on holidays, it is usually men and children who play in the choice of places, while women take pains to choose products until the children or men can't hold on any longer, and the whole family reluctantly leaves.
6. Go everywhere for money.
It is a natural characteristic of Jews to travel around for money. Not only do they run around, peddling and selling, but they also encourage others to do so. Because Jews have no country for a long time, this makes them born citizens of the world; Jewish businessmen have no fixed market, which makes them born to be world businessmen. Jewish businessmen made a diversion, moved to the north and south, made extensive contacts, and made one trade after another, large and small. As long as they do business with Jews, everyone is a friend.
Marketing also needs to go everywhere for money. Under the background of globalization, marketing should allocate resources for the global market. Do business in all directions and earn money from all directions? . Constantly seek new markets and shift the focus of the market, such as entering the international market, looking for new market opportunities in the global context or shifting from a highly competitive market to a less competitive market. Do you want to learn more related articles? Please add the micro-signal caz4388 to update you with inspirational, sales, management, business war cases and other classic articles every day, and learn for free. This micro-signal has changed the fate of millions of people, and you are welcome to join
7, 78: 22 Rule 78: 22 Rule is a natural rule, such as clothing, catering, construction, jewelry, medicine and other 22% industries, which basically account for about.
Men earn 78% of the world's money, while women consume 78% of the world's money. The 78∶22 rule is common in marketing, such as 22% customers creating 78% profits of enterprises; 22% products are the core products of enterprises, etc. Therefore, in marketing activities, we should implement the key customer marketing strategy, grasp key products and key customers based on customer value, so as to improve the efficiency and benefit of marketing.
8. Serve your mouth.
Jews believe that people's mouths should be targeted in the distribution process. Mouth? Business, that is, business related to eating. In short, Jews advocate operating vegetable shops, fish shops, hotels, grocery stores, rice shops, snack shops and fruit shops, because doing these businesses will definitely make money. Generally speaking, Jews advocate opening restaurants, bars, nightclubs and so on.
Jews even think that the business of mouth, even poison, will make money. Marketing also needs to focus on mouth service, because eating is one of the most basic needs of human beings. With the improvement of consumption level, consumers are also advancing with the times. Where consumers are dissatisfied, there is demand, and only products that meet the basic needs of the public have huge room for development.
9. Use your brain to make money.
only the wisdom of making money is true wisdom. Jews believe that it is natural and natural to make money. If you don't make money, it is simply a crime against money and will be punished by God. Jewish businessmen emphasize winning with wisdom and making money with their brains, because wisdom is wisdom that can make money, that is to say, it is true wisdom that can make money. Confirm the value of consumers; Satisfy consumers' self-esteem; Make consumers release creatively and so on; It is necessary to innovate constantly, whether it is products, prices, channels or promotion, innovation is inevitable, such as discovering market opportunities, guiding and creating market demand; Optimize the channel combination and find the strategic terminal.
1. It is more necessary to open up sources to reduce expenditure.
wealth is earned, not accumulated by scrimping and saving. Based on earning is the unshakable belief of Jewish businessmen. The high return of marketing activities requires high investment, and open source is fundamental. For example, to develop new customers while maintaining customers; Carry out influential communication; Through event planning to enhance brand awareness and reputation, etc., of course, we also need to cut costs. In the process of marketing activities, we should emphasize efficiency and effectiveness, on the one hand, we should stop waste, on the other hand, we should build? Marketing ecosystem? And? Harmonious marketing? .
Jews handed down several ancient business rules to future generations:
Business Rule 1: Discover and seize industries and products that are unknown but have potential. Of course, quality and function come first.
Potential represents the future; Good quality, win trust; Powerful and popular. However, it is not an easy task to find and seize such an industry or product, and even after seizing the opportunity, it is a difficult problem whether it can be strong and long-lasting. Everyone is used to thinking that there are many opportunities in the hot, fashionable and fast-developing industries, and everyone will follow suit and eventually fall into bad competition. Take the photovoltaic industry for example, many people thought it was a branch a few years ago. Potential stocks? So they flocked to it, so that it is now flooded. Double opposition? End. It is hard to find potential industries (products), such as solar water heaters, but few can really do it well. The root cause lies in the lack or imperfection of quality and standard control concepts and systems.
business rule 2: analyze and study, and think about which kind of people will be more interested. (Eat crabs first)
Remember, there are always 5%-1% people who only buy the most unique products, which have nothing to do with the perfection of price and function. Focus on these people, they are your people. In fact, this is a positioning process of customer testing and customer selection. Once you have selected this part of customers, you will inevitably give up the other 95% of the people. You have to give up before you get it? . If you people want to do it, but those people don't want to give up, in the end, the service of both sides is not good, and it takes twice as much effort to get it. Draw water with a sieve? The ending.
business rule 3: customers buy what they like best and believe most, not the cheapest. (Only buy the cheapest one when you can't tell the good from the bad)
The first step is to build trust; The second step is to show the best and let him choose the rest. Instead of eagerly recommending the cheapest things from the beginning, or recommending things recommended by others, we should show the best things that customers like best. The reason why the Jewish business is like this is because they have penetrated people's hearts. I have been to a diamond shop abroad, and the best and most beautiful diamonds must be displayed in the most conspicuous place, and the salesperson only? Popular science? Not recommended? They will introduce which princess wears this one at the wedding, which princess loves that one, etc. In the confident and calm explanation, many customers feel more and more value for money. However, some salesmen in China are eager to sell their products, and they try their best to recommend cheap styles, which is not confident and calm, and even makes people feel disgusted.
Business Rule 4: Do as many business as possible with the same customer, because it is more difficult for customers to find reliable businesses and products, and they are more willing and used to buying the same business (brand), especially in the current situation. Therefore, we should do business for a lifetime and continue it to his next generation.
Nowadays, almost no industry is safe. In order to make huge profits, many businesses have lost their moral bottom line, such as melamine milk powder, poisonous bean sprouts, genetically modified food, substandard drugs and so on. In this context, it is even more difficult for customers to find a reliable product and business! Those social elites who suffer from bad disasters are struggling to find an honest business conscience, and even can't go far. They would rather go abroad to buy foreign goods than suffer from fake ones. This group of people are people with purchasing power and judgment. If we focus on such customers, solve their worries and meet their needs, I believe they will be overjoyed and even identify you for life, and repeated consumption will be taken for granted.
Business Rule 5: Spend no money, spend less, borrow other people's places or opportunities, and make money for his customers while helping him make money.
borrowing marketing is to use other people's venues to promote and market your products, which is a popular way at present, and it is not unusual. Why do others willingly lend you the venue and help you make money? It must be that you bring benefits to him while selling your own products, in other words, he is also helping himself while helping you make money. For example, car 4S stores are full of portable solar kitchens that redefine family camping, and high-end villa sales offices provide solar food for free, so that you can help them win popularity while selling products, and you will form a horizontal alliances, thus achieving a win-win situation or even more.