Being able to speak is the primary productive force and cannot be more important.

Everyone can use language, please note that not everyone can speak. Some languages ??are effective in solving problems, while others make people laugh or cry; some people's speeches can be passed down through the ages, while others are easily forgotten.

This reminds me of a book called "The Power of Speech". The author Frank Lentz is a master of American political and business language planning. He believes that people always have preconceived ideas and emotions. , biased, so how people understand your words is the key to successful communication.

To help you find effective language, the book introduces ten principles for successful communication, namely conciseness, simplicity, credibility, consistency, novelty, phonology, purpose of words, Visualization, questioning, context. Let me share with you the three most important points:

The first is to be concise and avoid using unfamiliar words to reduce people’s understanding costs.

The book gives an example. In the past 50 years, the most memorable buzzwords in the United States have been words with very simple pronunciations. If it's not simple enough, someone will simplify it. For example, KFC is called "KFC" and Dairy Queen ice cream is called "DQ". In addition to being concise, it should also be concise, and the more concise the better. If you can use phrases, don’t use long sentences; if you can use three words, don’t use four. For effective communication, small is better than big, short is better than long, and easy is better than difficult. The credibility of the language is also important.

Only when people believe in you will they buy into your account. If your words lack credibility and are contrary to existing facts, situations or perceptions, their impact will be much less. Building credibility is as simple as telling others who you are and becoming that person; delivering on your promises reminds people that you are exactly who you promise to be. To put it simply, you must mean what you say and mean what you say.

In addition, you also need to have something to say and say what people want to hear.

You have to speak to people’s deepest hopes, worries, and dreams, thereby touching the most fundamental, primal part of people. Politicians are better in this regard. For example, Roosevelt once said a very classic saying: "The only thing worth fearing is fear itself." President Kennedy also said: "Ask not what the country can do for you, but ask what you can do for the country." Roosevelt The purpose of these words spoken to Kennedy was to arouse Americans' most ideal self-understanding.

But more importantly, these two statements are essentially reminders. They expressed their confidence in the brave character of Americans, emphasized that Americans are patriotic and self-sacrificing, and then asked people to give more. On a psychological level, these words are like parents saying to their children, "You can do it, I believe in you." ?

In addition, when communicating, asking questions is also very important. Whether in politics, business, or in daily life, if you make a conclusion, the reaction of the listener often depends on their opinion of the speaker. At this time, if you use a rhetorical question to state the same sentence, the listener will also participate and interact. The book says that communication will be most effective if the speaker and the listener can interact. Rhetorical questions require answers, and the answers themselves are interactive.

Finally, pay attention to context. Tell people the "cause" first, and then the "result."

This will explain why what you say is important. Context also includes the order of language. Different orders lead to different understandings. For example, there is a film theory called montage, which means that two unrelated shots appear in sequence to create associations. The first shot shows a man holding a knife, and the next shot shows a woman with her mouth wide open, which tells us that the woman is frightened; but if the previous shot shows a clock showing three o'clock in the morning, and the next shot shows a woman with her mouth wide open, we will It would appear that a woman is yawning.

This is the importance of order. When using language, you should also pay attention to this. You have to consider what to say first and then what to say.

The above are the important principles for effective speaking for your reference.