Volkswagen's position in China is unshakable. FAW-Volkswagen and SAIC Volkswagen are the first and second in annual sales all the year round, which shows the position of Volkswagen brand in the eyes of Chinese people. In the eyes of the older generation, the public not only has good quality, but also has a good face when driving. Most importantly, the public does have the capital to stand out. It owns 12 car brands, and can also take Bentley, Bugatti and Lamborghini under its ownership, which is incomparable to many car companies.

China is the most dependent market for the public. Although some Volkswagen models are frequently exposed to quality problems, the overall sales volume has not fluctuated much. At this point, I have to admire the marketing ability of the public. First, the price is pulled high, giving people an unattainable feeling, and then the discount is increased later, so that consumers can't resist the huge discount.

Take Volkswagen Ling Du as an example. Originally, as a compact family car, it should be positioned at the same level as Toyota Corolla and Honda Civic, but the starting price was as high as 654,380+042,900 yuan, which was immediately upgraded to a higher level. Now? Ling Du's preferential treatment has generally reached around 30,000 to 40,000. How can people feel discouraged? You know, consumers like to take advantage. The public has studied China people thoroughly, and even Audi has followed suit.

In terms of quality, although Passat and Tiguan L have declined, the quality of Ling Du, Golf, Huiang and other models is still leveraged. Ling Du was named as "luxury wide-body coupe" and "small CC" at the beginning of its listing. The low body looks more energetic, just in line with the famous saying that "one low covers a hundred ugliness" and looks much more exquisite than Civic.

Ling Du is equipped with 1.4T high-low power turbocharged engine, with maximum horsepower of 13 1 and 150 respectively, which are matched with 7-speed dual-clutch gearboxes. This kind of motivation can only reach the standard of home use, not as good as Civic. However, Ling Du's treatment is at the same level as the benchmark. For a long time, Chinese people have a special liking for chassis adjustment of German cars. The steering feel and suspension support bring great driving pleasure, and it is definitely one of the best models within 200,000 yuan.

Generally speaking, Ling Du is a model specially built by Volkswagen for young people. Although the design is not amazing, it is very classy and can be accepted by most people. The handling performance of the whole vehicle conforms to the hearts of many young people. The most important thing is that the discount on this car is too big. The discount of 30,000-40,000 is rare in the same class. Choosing it is undoubtedly a great profit.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.