As a distinctive forum, the World Expo encourages human creativity and active participation. It also encourages human beings to combine science with emotion and present various new concepts, new concepts and new technologies that are helpful to human development to the world. Therefore, the World Expo is known as the "Olympic" event of world economy, science and technology and culture.
The World Expo is an international exposition with great influence and a long history organized by the host country government or entrusted by the government to relevant departments. It has a history of more than one hundred years. At first, it mainly displayed fine arts and traditional handicrafts. Later, it gradually became an exhibition of science and technology and industrial technology, and became a rare place to train industrial talents and enlighten ordinary citizens. The venue of the World Expo is not only to display technology and commodities, but also to be accompanied by colorful performances and charming and spectacular scenery. It is set as a space full of festive atmosphere that cannot be experienced in daily life, and it has become an ideal place for ordinary citizens to entertain and consume.
20 10 Shanghai World Expo
Time: 20 1 May1to10/0/October 3 1.
The opening and closing ceremonies of the Shanghai World Expo have been finalized. The opening and closing ceremonies will be held on the evening of April 30th and on the evening of June 5438+1October 3rd1Sunday.
Location: Riverside area between nanpu bridge and Lupu Bridge, mainly Pudong and Puxi, on both sides of Huangpu River in the center of Shanghai.
Theme: Better City, Better Life.
Sub-theme: the integration of urban multiculturalism and the prosperity of urban economy
Urban scientific and technological innovation, remolding urban communities
Urban-rural interaction
Objective: To attract 200 countries and international organizations to participate in the exhibition and 70 million visitors.
Expo is a gathering of human beings. People gather from all over the world to show their products and skills and praise their hometown and motherland. The World Expo is the minister of human civilization, so it has unparalleled attraction and makes people excited. This kind of party can be traced back to ancient times. As early as the 5th century A.D., Persia held its first exhibition beyond the market function. At the end of the eighteenth century, people gradually thought of holding exhibitions similar to expositions, but they only exhibited and did not sell them. The modern world Expo originated in the middle of the19th century, when the industrial revolution was in its infancy. Up to now, the World Expo has been held for more than 40 times, and it has mainly experienced four stages of development.
Mascot of Shanghai World Expo
Haibao China 20 10 Shanghai World Expo mascot. On June 5438+February 18, 2007, at 8: 00 pm, the mascot "Haibao" of the 20 10 Shanghai World Expo finally appeared, and the lovely shape of the blue word "human" made everyone feel refreshed. Haibao, with the Chinese character "human" as the core idea, is matched with the sea blue representing life and vitality. His laughter shows China's positive, optimistic, healthy and upward mental outlook; His gesture of holding his chest and raising his head and the cooperation of his hands show tolerance and enthusiasm; His thumbs-up is a sincere invitation to friends all over the world. Designer: Wu Yongjian. 20 10 Shanghai World Expo mascot-Haibao
The symbols and images of previous World Expositions have become unique intangible assets and one of the recognized heritages in the world. The mascot of the World Expo is not only an important carrier of the image brand of the World Expo, but also embodies the unique cultural charm of the host country and the host city, and embodies the national culture and spiritual outlook of the host country. It has become one of the most valuable intangible assets of the World Expo.
As a symbol representing the characteristics of the host country, "mascot" is a symbol of a national culture. It reflects the historical development, cultural concept, ideology and social background of the host country from all levels, and plays a very important role in the dissemination of politics, economy and culture.
◆ The origin of the World Expo
In ancient farming society, people often carried out trading activities in festivals, religious ceremonies and celebrations to celebrate the harvest, and later gradually developed into large-scale trade and exhibition gatherings with fixed places for the purpose of exchanging goods. This is the earliest form of the World Expo.
In the 5th century A.D., Persia held its first exhibition beyond the market function.
/kloc-in the 0/8th century, with the continuous emergence of new technologies and products, people gradually thought of holding an exhibition similar to the market, but only for exhibition and not for sale, with the purpose of publicizing and displaying new products and achievements.
179 1 year, the Czech Republic held such an exhibition in Prague for the first time. With the progress of science and technology and the development of social productive forces, the scale of the exhibition has gradually expanded, and the geographical scope of the exhibition has expanded from one place to the whole country, from home to abroad, until it has developed into a world exposition with the participation of many countries.
◆ History of the World Expo
185 1 year, the world's first world exposition-great exhibition of the works of industry of all nations was held in Hyde Park, London, England. The exhibition time is 185 1, from May 1 to October 1 1, and the main contents are world culture and industrial technology.
1867 The Paris World Expo has already taken shape as a modern world Expo.
After World War II, people all over the world rebuilt their homes on the ruined ruins, and on the basis of resuming production and economic recovery, the first post-war World Expo was held in Brussels, Belgium on 1958, with the theme of "Science, Civilization and Humanity". In order to embody the theme of science, the Brussels World Expo has built a spherical exhibition hall with atomic energy structure, which represents the symbol of mankind entering the new century of scientific and technological progress. Its unique and novel shape, although nearly half a century later, is still vivid. The splendor and richness of the World Expo almost eclipsed previous World Expos.
1962, Seattle, USA held a small-scale professional exposition on "Humans in the Space Age". The Expo exhibited brand-new advanced technology, vending machines and monorail, which was a great success.
1964, in order to commemorate the 300th anniversary of the founding of new york, another World Expo was held in new york, although the theme was elegant "Towards peace through understanding". However, the strong commercial atmosphere of the Expo stopped the audience and lost the significance of commemorative activities. The World Expo was first held in Osaka, Japan in 1970. The Japanese call it the World Expo, which embodies "the progress and harmony of mankind" and shows the audience Japan's development and achievements in various aspects after the Tokyo Olympic Games. Thanks to this Expo, Japan will maintain a strong momentum in its economic development in the next 10 year.
1985, the World Expo was held again in Tsukuba, a new scientific and cultural city more than 50 kilometers away from Tokyo. The theme of the Expo is "life and environment, human home technology". A year later, Canada held an Expo with the theme of "transportation" to commemorate the 0/00th anniversary of Vancouver/KLOC.
1988 is the 200th anniversary of British settlement in Australia. In order to remember this day, Australia hosted the World Expo in Brisbane, the eastern gold coast city. The theme of this Expo is "Leisure Life in the Age of Science and Technology". It shows that in today's era of extremely developed science and technology, human beings are not listening and entertaining. All countries have made a big fuss about this theme, reflecting the richness of human life with sports, entertainment, tourism, leisure, cooking, gardening and so on.
1990, Osaka, Japan held the International Flower and Green Expo with the theme of "Man and Nature". The theme of the exhibition is world horticulture, as a commemorative activity to celebrate Osaka's "New Beginnings"100th anniversary. There are 82 countries participating in this exhibition, and 55 international organizations and Japanese provinces, cities and large enterprises have set up exhibition halls or booths respectively. It has achieved hundreds of large-scale world horticultural expositions in Asia and achieved great success.
1992 is the 500th anniversary of Columbus' discovery of America. For this reason, the Spanish government held the World Expo in Seville, and named the theme of previous World Expo logos as "Discovery Age". The World Expo covers an area of 4.78 million square meters, with more than 65,438+000 countries participating. The audience reached more than 60 million people. China Pavilion exhibited four great inventions and Long March rockets, and was rated as a "five-star pavilion".
1993 Daejeon World Expo, Korea, which is the first World Expo held by a developing country in the world (recognized category). The theme is "a new way to take off". The China Pavilion displays space science and technology, the Three Gorges Project and so on. It received 3.5 million visitors, ranking the highest among all pavilions, and was rated as one of the five best pavilions.
1998 World Expo Lisbon Portugal. 1998 is the International Year of the Ocean approved by the United Nations, and the theme of the Expo is "Ocean-Wealth of the Future".
The theme of the 2000 World Expo in Hanover, Germany is "Human, Nature, Science and Technology", with a total of 172 participating countries and organizations, which is the largest number of participating countries, regions and organizations in previous world expositions.
In 2005, Aichi Expo with the theme of "Natural Wisdom" was the latest registered Expo, and China Pavilion received 5.7 million visitors, making it the most popular pavilion.
In the 2008 Zaragoza World Expo in Spain, the water tower is the landmark building of the 2008 Zaragoza World Expo and the tallest building in Zaragoza. The water tower is one of the three major theme pavilions of the World Expo Park, where the theme of "water, the source of life" is exhibited, so it is also called the water tower pavilion.
◆ The first World Expo
1 851may1day, the world's first exposition was held in Britain.
Britain, which has completed the industrial revolution, is already a world-class power. No one doubts Britain's strength. Because of its great call, Britain hosted the first World Expo. Queen Victoria sent a diplomatic invitation, and 10 countries accepted it. Serious and rigid Britons use the country's economic strength to arrange exhibitions for the next World Expo. Victorian architecture has a heavy style, mostly huge stone buildings. In this World Expo, the British changed their old style and built a crystal palace with steel and glass as the main building materials in the famous Hyde Company. The Crystal Palace is 65,438+0,700 feet high and 65,438+0,000 feet high. It consumes 4500 tons of steel and 10 hectare of glass.
The first World Expo opened in a warm atmosphere. In the exhibition area covering an area of 96,000 square meters, the total length of the exhibition table is about13km. During the 23-week exhibition, 6.3 million people visited it. 65,438+04,000 exhibits include a 24-ton coal lump, a coal lump from Jin Gangzuan and a specimen elephant, while engines, hydraulic presses and textile machinery show visitors the development of modern industry and the infinite imagination of human beings.
This World Expo is not only a "dazzling and colorful" display, but also a pioneer of free trade in the next few decades, which indicates the arrival of the era of industrialized production to mankind. All the exhibits represent the development of modern industry and the infinite imagination of human beings. Therefore, the London World Expo is recognized as the first modern World Expo. Crystal Palace Expo has become a great driving force for scientific progress in the 20th century. Its success makes the future World Expo as grand as the Olympic Games on a global scale, so the World Expo is known as "the Olympic Games of economy, science and technology and culture".
◆ World Expo with the first theme: 1933 Chicago World Expo.
The higher the level of social productive forces, the stronger the professionalism of socialized production and the more orderly all activities of social life. After nearly a hundred years' deduction, the United States held the World Expo with the theme of "One Hundred Years' Progress" in Chicago on 1933. This is the first World Expo with a theme, requiring exhibitors to design and create their own exhibits around a common theme. Most of the scientific and technological achievements in the past 100 years were exhibited at the meeting. The spectacular neon lights were fascinating, while new scientific and technological achievements such as aviation technology and new buildings with air-conditioning facilities caused a sensation. People are encouraged to see the great progress of science and technology in the past century. Since then, every World Expo has set a very meaningful theme.
The International Exhibition Bureau, which is responsible for coordinating and managing the World Expo, is abbreviated as "BIE" in English. The Bureau of International Exhibitions was established in 1928, with its headquarters in Paris, France, and its charter is the Convention on International Exhibitions. The Convention was signed in Paris on 1928 by representatives of 3 countries and governments, and was revised on May 3, 2005,1948, 1966, 1972 and 1988 respectively.
The purpose of BIE is to promote economic, cultural, scientific and technological exchanges and development among countries in the world by coordinating and hosting the World Expo. The permanent body of the Bureau of International Exhibitions is the Secretariat, and the Secretary-General is the highest leader of the Bureau. The current Secretary-General is Mr. RalfLose Tess.
The World Expo is an international large-scale exhibition sponsored by a government and attended by many countries or international organizations, which shows the achievements of mankind in the social, economic, cultural and scientific fields. It has the characteristics of long holding time, large exhibition scale, many participating countries and far-reaching influence.
Since 185 1 held its first exhibition in London, England, the World Expo has enjoyed the reputation of "Olympic Games in the fields of economy, science and technology and culture" because of its rapid development, and has been held for 40 times so far. According to the latest regulations of the Bureau of International Exhibitions, world expositions can be divided into two types according to their nature, scale and duration: one is a registered (formerly called comprehensive) world exposition, which usually lasts for six months and is held every five years; The other is a recognized (formerly known as professional) World Expo, which usually lasts for three months and is held once between two registered World Expos. The registered world Expo is different from the general trade promotion and economic investment promotion exhibitions, and it is the highest-level Expo in the world.
The Bureau of International Exhibitions (BIE) is an intergovernmental international organization, which is specialized in supervising and guaranteeing the implementation of the Convention on International Exhibitions, coordinating and managing the holding of the World Expo, and ensuring the level of the Expo. As of June 2002, it has 89 member countries. 1In May 1993, the Bureau of International Exhibitions officially accepted China as its 46th member. According to the election rules, the member countries of the Bureau of International Exhibitions, big or small, each have one vote. In the first round of voting, if the candidate city wins more than two-thirds of the votes, it will become the host city of the 20 10 World Expo. If no candidate city gets the required number of votes in the first round of voting, a second round of voting will be held, but the city with the least number of votes in the first round of voting will no longer participate in the competition. In the second round of voting, the candidate city that won more than two-thirds of the votes was elected. If no city gets more than two-thirds of the votes, the third round of voting will continue in the above way until the two cities with the most votes are elected. The final competition will be held in these two cities, and the one with more votes will get the right to host it.
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◆ 1. Application
According to the regulations of BIE, countries intending to host the World Expo should submit their registration applications to BIE five years before the opening date (which is also the time when the host government starts to send invitations to other countries through diplomatic channels), and the registration fee is 10%. The application letter includes the date and theme of the opening and closing ceremonies, and the legal status of the organizing Committee. BIE will inform the governments of member countries of this application and inform them of their intention to participate in the competition within six months from the date of arrival of the notice.
◆ two. survey
Six months after submitting the application letter, the chairman of the BIE Executive Committee will organize an inspection according to the regulations to ensure the feasibility of the application. The inspection was presided over by a vice chairman of BIE, and several delegates, experts and the Secretary-General attended the meeting. All expenses shall be borne by the applicant. The contents of the inspection include: theme and definition, opening date and duration, location, area (total area, upper and lower limits of the area that can be allocated to each exhibitor), expected number of visitors, financial feasibility and financial guarantee measures, the organizer's method of calculating the participation fee and the allocation of financial and material resources (to reduce the cost of each participating country), policies and measures to ensure the participating countries, and the attitudes of the government and various organizations interested in participating in the exhibition.
◆ three. vote
If the preparatory work of the bidding country is supported by the delegation, the plenary session will vote eight years before the holding date as usual. If there is more than one bidding country, the plenary session will hold a secret ballot.
If the bidding country gets two-thirds of the votes after the first round of voting, it will be awarded the right to host. If any application fails to get two-thirds of the votes, another vote will be held, and the country with the least votes in each vote will be eliminated, and then the host country will be determined according to the principle of two-thirds of the votes. When only two countries participate in the competition, the host country shall be determined according to the principle of simple majority.
◆ four. register
The country that has won the right to hold the exhibition shall register the exhibition according to the general rules formulated by BIE and the examination and acceptance documents determined in the exhibition contract (draft). The application for registration should be submitted to BIE five years before the opening date. This is also the time for the host government to start sending invitations to other countries through diplomatic channels. Registration means that the host government formally assumes the responsibilities put forward in its application and recognizes the standards put forward by BIE, so as to ensure the orderly development of the Expo and protect the interests of all member States. BIE will charge the host government 90% of the registration fee when it receives the registration application, and the amount will be determined according to the rules adopted by the BIE plenary meeting.
"World Expo Famous Words"
"Only nature is a real engineer" —— Josephine paxton, an English gardener
"Our country has a symbol of freedom since then!" -American President Grant
"Our ancestors turned out to be outstanding artists." -Suotula.
"Pursuing the maximum return with the least cost"-Buckminster Fuller
"One small step for the individual, one giant step for mankind. This is spiritual and technical. " Armstrong
"The atom has been enlarged by1.500 million times, so may mankind make rational use of atomic energy"-Andrew Wattkane.
China joined the Bureau of International Exhibitions.
Approved by the State Council and confirmed by the Bureau of International Exhibitions, the China Council for the Promotion of International Trade formally applied to join the Bureau of International Exhibitions on May 3rd 1993, and was elected as a member of the Information Committee of the Bureau of International Exhibitions on February 3rd 1993.
◆ China participated in the World Expo for the first time.
China's first participation in the World Expo should have started from the London World Expo in 185 1. Xu Rongcun, a businessman from Guangdong, China, packed his "Rongji Lake Silk" into 12 bundles and shipped it to the UK, and finally won the gold and silver award.
For the first time, the China government sent its own representative to participate in the World Expo as a country. It was the Philadelphia World Expo in 1876. At that time, the representative of China's industry and commerce was Gui Li. He is a wise, brave, resourceful and courageous China man, but he was overwhelmed by that era. Gui Li wrote a book called "A New Record of Traveling Around the World", which recorded the 1876 Philadelphia World Expo. Although he is the only China person in the China delegation, it is the first time that China people have officially set foot on the World Expo.
◆ Previous World Expositions and China World Expositions
1. 1999 Kunming World Expo;
2.2006 Shenyang World Expo;
3.20 10 Shanghai World Expo;
4.20 1 1 Xi World Expo
◆ 1999 Kunming World Expo
Grade: Expo 99 is a professional exposition of A 1 approved and officially registered by the Bureau of International Exhibitions (BIE) and the International Horticultural Producers Association (AIPH).
Theme: Man and Nature-Towards 2 1 century.
Host: China is hosted by People's Republic of China (PRC) and Yunnan Provincial People's Government of China.
Meeting place: The meeting place is located in Kunming Jin Dian Scenic Area, 4 kilometers northeast of Kunming, Yunnan, starting from Yunshan Village in the west, Shinian Village in Liuhe in the east and Huma Mountain in the south. The park is low in the south and high in the north, with an area of 2 18 hectares and a vegetation coverage rate of 76.7%, of which 120 hectares is a gentle slope with dense shrubs, and the water surface accounts for 10%- 15%. The dense vegetation, rich shrubs and existing water surface in the park provide a good natural environment for the World Expo.
Exhibition period: Expo 99 will be held from 1 May 1999 1 day to1October 19991day, lasting1day for 84 days.
Exhibitor: '99 World Horticultural Exposition is the first high-standard World Horticultural Exposition hosted by China Government since the founding of People's Republic of China (PRC). It is a global event to show the horticultural, economic, scientific and cultural achievements of all countries in the world. There are 95 countries and international organizations including China, including 26 in Asia, 20 in Europe, 8 in America, 0/4 in Africa, 0/0 in Oceania, 26 in international organizations and 34 provinces (autonomous regions and municipalities) including Hong Kong, Macao and Taiwan. It is estimated that the number of visitors will exceed100000.
Composition of exhibition area: The exhibition area of Expo Park includes five indoor exhibition halls: China Pavilion, International Pavilion, Man and Nature Pavilion, Grand Greenhouse and Science and Technology Museum. 6 theme exhibition gardens, namely, arboretum garden, herb garden, bonsai garden, bamboo garden, tea garden and vegetable and melon garden; Three outdoor exhibition areas, namely international exhibition area, China exhibition area and enterprise exhibition area. In addition, there are public service facilities, including transportation and customs.
◆2006 Shenyang World Expo
On September/KOOC-0/day, 2004, the 56th General Assembly of the World Horticultural Producers Association (AIPH) officially approved Shenyang to hold the "World Horticultural Exposition 2006", which will be held from May/KOOC-0/day to/KOOC-0/October 3/KOOC-0/day, 2006. The organizers are Liaoning Provincial People's Government, People's Republic of China (PRC) Ministry of Construction, People's Republic of China (PRC) Ministry of Commerce, China Council for the Promotion of International Trade, China Flower Association and Shenyang Municipal People's Government. The location is Qipanshan Tourism and Leisure Resort in Shenyang, China. The "World Expo" takes the completed southern area of Shenyang Botanical Garden and the north area under development as the core area, expanding eastward and southward, with a total planned area of more than 5 square kilometers, which is the highest in previous "World Expo".
The construction of the "Expo Park" will be divided into two parts, namely, the horticultural viewing area and the leisure and entertainment area. It consists of four parts:
The first is the horticultural display. This is the main body and core of the "World Expo", which will be innovated and developed on the basis of meeting the requirements of AIPH. The construction also includes the main entrance square of the park, two indoor foreign areas (international park and domestic park), two indoor exhibition halls (comprehensive hall and tropical rain forest hall), 20 theme parks, characteristic flower street and green valley.
The second is leisure and entertainment. That is to say, a leisure and entertainment area will be built in the expansion area on the east side of the Botanical Garden, and the environment of the leisure and entertainment area will be created with flowers and trees, so that garden art and leisure and entertainment can be organically combined to reflect another type of garden style. Its landmark building is a large performance square, and it also includes leisure and entertainment facilities such as agricultural manor, large playground, children's playground, miniature group of world landmark buildings, world style street, and national style dynamic cinema.
The third is comprehensive services. It will be integrated with garden buildings, and the construction contents include tourist reception center, large parking lot, tourist souvenir shop, flower trading center, food street, coffee shop, bar and so on.
The fourth is exhibition activities. It will attract domestic and foreign tourists by holding various colorful activities. Including celebrations, museum days, cultural performances, exhibition transactions, academic exchanges, competition awards, leisure and entertainment activities.
Theme-We live in harmony with nature
We and nature make up the world. Have human feelings, thoughts, wisdom and feelings; Nature is vegetation, animals and mountains. Like life, like each other's environment, harmony can lead to * * * life, and * * * life has a future.
"We live in harmony with nature" is a proposition, a call and a gesture. It is the great wisdom of promoting material civilization and spiritual civilization with ecological civilization, and it is the foundation and foundation of human sustainable development.
Site selection of World Expo
China Shenyang World Horticultural Exposition 2006 is located in Qipanshan International Scenic Tourism Development Zone, Shenyang. The area is 20 kilometers away from the urban area, where Shenqi Highway (6 lanes), Ma Song Highway, Jixi Adjustment Highway, Shenfu North Road and Shenfu Railway meet, and the traffic is very convenient.
Qipanshan International Scenic Tourism Development Zone covers an area of 190 square kilometers with beautiful scenery and numerous landscapes. It is called "China primitive landscape painting" by Chinese and foreign tourists. The "World Expo" was built on the original site of Shenyang Botanical Garden, the geometric center of the Development Zone, and consists of a 2.46-square-kilometer core park and a 5-square-kilometer background area.
"World Expo" background area
The background area connects the Hunhe River system and the core area, including an island of 0.6 square kilometers. The background area will be built into a natural ecological area and the island will be built into an ecological bird island.
"World Expo" core area
The "Shenyang World Expo" covers an area of 246 hectares, which is the largest in previous World Expo.
Crayon Shinchan. My Lord, the empire fought back.
The classic theatrical version of Crayon Shinchan 1970 with Osaka World Expo as the background.
[Edit this paragraph] China 20 10 Shanghai World Expo
Expo 20 10 (EXPO 2010) is an Expo in preparation. 20 10 was held in Shanghai, China, which was also the first World Expo ever held in China. The theme of Shanghai World Expo is "Better City, Better Life". Organizers are expected to attract 70 million tourists from all over the world, with a total investment of 45 billion yuan, surpassing the Beijing Olympic Games and being the largest in the history of the World Expo.
The opening and closing ceremonies of the Shanghai World Expo have been finalized. The opening and closing ceremonies will be held on the evening of April 30th and on the evening of June 5438+1October 3rd1Sunday. Holding time:
20 1 may1to10/October 3 1, totally *** 184 days.
Location:
The riverside area between nanpu bridge and Lupu Bridge on both sides of Huangpu River in downtown Shanghai.
World Expo theme:
"Better City, Better Life"
Main objectives:
1. Raise public awareness of the challenges of the "urban age" and provide possible solutions;
2. Promote the protection of urban heritage; Make people pay more attention to healthy urban development;
3. Promote the concept of sustainable urban development, and successfully practice and innovate technologies; Seeking a sustainable urban development model in developing countries;
4. Promote the communication, integration and mutual understanding of human society.
Mascot:
Haibozi
Core idea:
The city is created by people, and it constantly evolves and grows into an organic system. Man is the most dynamic and innovative cell in this organic system. People's lives are closely related to the formation and development of cities. With the acceleration of urbanization, the interaction between urban organic system and earth biosphere and resource system is deepening and expanding. The three organic systems of human, city and earth are closely connected, and this relationship runs through the course of urban development, and the three systems will be increasingly integrated into an inseparable whole.
The emblem is a visual symbol that reflects the concept centrally. The emblem of Shanghai World Expo is produced through global solicitation and expert review.
The design of the emblem is based on the Chinese character "stone" and skillfully combined with the number "20 10" to complement each other, expressing the strong desire of the people of China to hold a world-class and multicultural World Expo.
The emblem is like a family of three embracing each other, enjoying each other and reflecting the harmony of the family. In a broad sense, it can also represent all mankind, including "you, me and him", and express the concept of "understanding, communication, gathering and cooperation" and the active pursuit of people-oriented in Shanghai World Expo.
The emblem, with green as the main color, is full of vitality, adding upward, upward and bright movement and meaning, and expressing the creative passion of China people facing the future and pursuing sustainable development.
◆ Theme embodiment
The overall image of the mascot Haibao is simple in structure, simple in information, easy to remember and easy to spread. Although there is only one, it can be ever-changing, with different shapes and styles through action deduction and clothing changes.
"Kindness is like water". Water is the source of life. The main form of the mascot is water, and the color is blue like the sea, which shows a brand-new attitude of China's integration into and embrace of the world.
Haibao embodies the ideal of "people" in urban multicultural integration; It embodies the praise of "people" for economic prosperity and environmental sustainable development; It embodies the infinite expectation of "people" for the innovation and development of urban science and technology; It also reflects the desire of "people" to reshape urban communities; He also embodies the vision of "man", that is, the city and the countryside will prosper together. Haibao is a yearning for colorful life, a blessing to colorful life, and a warm invitation from China and Shanghai to friends from all corners of the country.
◆ Volunteer Clothing for Shanghai World Expo
Volunteer Clothing for Shanghai World Expo
In order to reflect the spirit and grace of volunteers, the Expo Bureau specially hired relevant experts as consultants to constantly revise and improve the clothing design, determine the color, pattern, fabric, printing scheme and technological process of the clothing, and ensure that the materials of volunteer clothing are environmentally friendly and comfortable to wear.
Volunteers' uniforms at the Shanghai World Expo Park were unveiled to show that "the world is in my heart".
The image ambassadors of Shanghai World Expo are Jackie Chan, Lang Lang and Yao Ming.
China 20 10 Shanghai World Expo added three image ambassadors. A song and music video jointly performed by them called "City" was released here.
Jackie Chan participated in the Expo, which is a cultural exhibition to relocate residents for the Expo, promoting the Expo around the world and mobilizing people around him to participate in the Expo. Like all citizens, he is looking forward to the Shanghai World Expo. In the film, Yao Ming tells the theme and wish of the World Expo: "Better city, better life; Expo will make Shanghai more exciting; You and me, make the Expo more successful! " Before Jackie Chan, Yao Ming and Lang Lang, British singer sarah brightman, Japanese table tennis players Fukuhara Ai, Shinji Tanimura, Jun Kokoshino and other famous people at home and abroad were hired as overseas promotion ambassadors for the Shanghai World Expo.