In the book "Negotiation Skills" written by Hull Cohen, it is clearly stated at the beginning that "the purpose of negotiation is to get what we need and seek the permission of the other party". What I want, I ask you to agree; You also made me agree with what you want. By extension, negotiation is exactly what the father of the country said: "From each according to his ability, each takes what he needs". (1) Definition: (2) Element 1. Power 2. Intelligence 3. Time 3. Skills 1. Weakness is strength 2. Intelligence is knowledge. Time is money. Basic essentials 1. How to make good preparations before negotiation 1? Collect and analyze information. Strategic choice of negotiation. The venue of the negotiation and the preparation of materials. Make a negotiation plan 1. Seek agreement 2. Common strategies for moderate negotiation (1) Partnership (2) Be honest with each other (3) Tell the whole story (4) Withdraw troops moderately (4). Tough negotiation method 1. Beat your opponent 2. Difficult negotiation procedures. By hook or by crook Implementation steps of enter the dragon 1. Setting goals Any negotiation should take achieving goals as the ultimate goal. Second, collect information related to the negotiation theme. The more information you collect about the negotiation topic, the more you can avoid losing your position in the negotiation and have more confidence in whether you can successfully achieve the negotiation purpose. Third, evaluate your own strength. This is a step to "know yourself". Overestimate yourself and easily underestimate the enemy; If you underestimate yourself, you will be timid. Fourth, understand the negotiating opponents. This is an effort to "know yourself". Collect and study written information about the negotiating opponent, especially his own negotiation records or works. 5. Planning strategy is planned after "knowing yourself and yourself"-especially after knowing the needs and strength of yourself and the other party. In the process of on-site practice of intransitive verbs, we can find the shortcomings of preparation, as well as our own defects or easy mistakes. Limit of negotiation 1. Ideal and reality-how to seek harmony II. Set the maximum limit of concession 3. Carefully consider cooperation to achieve the minimum of effective communication 1. Use appropriate words: Words and gestures should be appropriate to make the receiver understand. 2. Empathy: The sender should understand the assumptions and attitudes of the receiver. Two-way communication can improve the communication process, and through feedback, the sender can know whether the message is received correctly. 3. Encourage feedback: 4. Cultivate an atmosphere of trust: If participants trust each other, communication will be improved, and in order to gain or maintain the trust of others, they will continue to maintain an honest and frank dialogue. 5. Use the right media: Not all forms of organizational communication are suitable for all situations, but the forms of communication should be suitable for all situations. When listening, pay attention to avoid adding value judgment, listen to the complete meaning of the communicator and provide responsive feedback. 6. Encourage effective listening: 1. External noise 2. Internal noise 3. Mentality 4. Degree of interaction 5. Situational association 6. Distraction 7. Focus on 8. Understand the factors that affect effective communication. How to prepare for one-minute communication? It can be divided into two parts: preparation and content. 1. preparation: when preparing your content, you must first recognize your purpose, audience and strategy (qi: goal, audience and strategy). (1) What the goal wants to achieve and why: Why is there this dialogue? Note: Your purpose must be clear and definite. (2) Who is your audience? Recognize the needs and expectations of your audience; Understand the living environment and background knowledge of the audience. (3) Strategy (strategy) to recognize their own bottom line, but also to recognize each other's bottom line; How to get what you need is the key; Brainstorm different ways to make soup first, and then choose the most suitable way; It is best to use key modifications or some related pictures to help deepen the impression. 2. Content: When you have decided your strategy and made preparations in advance, you can start planning the content of one-minute communication. One-minute communication is divided into three parts-introduction, theme and conclusion (ABC: announcement, text and conclusion). (1) Introduction Humor is the best way to attract the audience's attention-you can start with a story, a famous quote or a joke (it must be concise and powerful). In order to suit the purpose and background of the audience, you can arouse their interest by asking questions or slides. (2) The text answers questions related to the purpose and makes the theme suitable for your audience. Examples are best those related to life. Six Ho (5W/H): When? Where is it? Who is it? Why? What is this? How's it going? Check whether the information expression conforms to the four thinking modes of A, B, C and D. (3) The conclusion needs specific actions or elicits reactions. Concise, touching your heart, creative. Make the information simple and easy to remember, and let the audience clearly understand the expressed needs.