Brief introduction of advertising specialty in fuzhou polytechnic
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Professional name: advertising
Subject: literature
Category: news communication category
Study time: four years
Degree awarded: Bachelor of Arts
Professional training objectives:
This major trains senior applied talents with extensive cultural and scientific knowledge, who can engage in advertising and communication operations, advertising planning, creative design and production, marketing planning, market research and analysis in news media advertising departments, advertising companies, market research and consulting institutions, government departments, enterprises and institutions, cultural and creative industries and other related institutions, and have strong practical and innovative ability.
Professional training requirements:
Students in this major mainly study the basic theories and knowledge of advertising and related disciplines, including marketing, communication, literature and art, etc. They are trained in scientific research methods, market analysis methods, creative thinking modes and business cooperation awareness, and have the basic ability to solve the creative communication and marketing of enterprises.
Graduates should have the following knowledge and abilities:
1. Master the basic theories and methods of advertising, and cultivate students' ability to analyze and solve advertising communication problems, especially market recognition, cultural orientation, creative communication and marketing in the new media environment.
2. Master the basic theoretical knowledge and practical ability of communication, psychology and marketing, master the ability of basic data collection and analysis, and have the ability of integrated marketing communication in the new media environment;
3. Be familiar with the history and present situation of the development and evolution of advertising theory, and understand the development trends and trends of advertising industry at home and abroad.
4. Understand the policies and regulations related to advertising and the social, economic and cultural significance of advertising activities.
5. Strong interpersonal communication, written expression and teamwork skills, with a high level of computer use.
6 master the basic methods of literature retrieval and scientific research data query, and initially have the ability to engage in scientific research.
Professional features:
Based on the professional quality training with the basic theory of advertising as the core, this major expands students' ability in advertising planning and market insight, and strives to make students have strong adaptability to the modern advertising field. This major pays special attention to the cultivation of practical ability. Through a mature practical teaching system, students' practical ability can be improved by visiting, practicing, teaching, simulating the actual combat of advertising companies and organizing professional competitions. This major has built a number of off-campus professional practice bases and has always maintained good communication with the industry. At the same time, in order to keep the students in line with the development of the advertising industry at home and abroad, introduce the latest industry development situation to the students synchronously, let the students master the latest achievements in the fields of advertising design, advertising strategy, new media development and media management at home and abroad for the first time, and let the students have comprehensive practical ability before graduation through practice, investigation and competition simulation.
Main course:
Introduction to communication, marketing, advertising, advertising investigation and effect evaluation, advertising creativity, advertising copy, advertising planning, advertising design, new media advertising, social media marketing, radio and television advertising, advertising photography, etc.
Typical work:
Advertising company AE, brand planning, advertising copy, advertising planning, production designer, advertising design, activity execution; Media company copywriting, new media operation, product manager, media sales, new media optimizer, event planning, game editing, content development; Visual designer, product planning, product operation, SEM, art designer, illustrator and animator of e-commerce company.
Typical employment enterprises:
Media companies such as Tencent, Alibaba, Baidu, Today Headline, Tik Tok, Aauto Quicker; E-commerce companies such as Taobao, JD.COM, Tmall, Dangdang, Suning and Store 1 have advertising companies such as Leo Boehner, McCann, Ogilvy & Mather, Zhiwei Thomson, Global Interactive and Blue Cursor.
Brief introduction of fuzhou polytechnic: Advertising major has been announced. For more information about Fujian University, please pay attention to the Fujian University page.
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