1, geographical factors of hot pot restaurant location Before location selection, it is necessary to choose an area that is convenient for business development, which is the premise of location selection. Factors such as the level of economic development, the influence of culture and education, market competition, the characteristics of planning and site selection, and whether the software and hardware environment are superior should be considered when selecting the site.
2, the principle of hot pot restaurant location
The first is to determine the service object. It is necessary to determine the corresponding facilities and equipment in combination with the location of hot pot restaurants, and then choose their own business grades to determine the varieties of hot pot restaurants.
Second, we must implement the principle of proximity. In other words, it is necessary to have convenient transportation, convenient communication and convenient access. Located in or near the business district, economic district, cultural district, development zone, etc. The roads are clear and customers are easy to get close to.
Third, the environment should be in place. The external environment should form a climate, and other restaurants in the hot pot restaurant should be mixed, such as "dining street" and "hot pot city" At the same time, we should advocate our own comprehensive support and combine diversified management to form economies of scale. Fourth, they should predict profits scientifically. Before and during the opening of the business, it is necessary to analyze the sales and gross profit in a certain period and predict the profits and benefits in combination with various factors. In addition, the choice of store location can be judged by experience.
3. Location and Layout of Hotpot Restaurant After determining the location principle, the following points should be combined in the implementation: choose the place where commercial outlets are concentrated, the place where people gather, the place with convenient transportation, the specific location, the place where peers gather, and special ports. The layout should also consider the following ideas: diffusion, agglomeration, competitiveness and multi-industry coordination.
In fact, the location elements of these stores are not only used in hot pot restaurants, but also in other catering projects.