Speech in the traditional sense is also called speech or speech. It is a formal and solemn public speech, expressing personal views or demonstrating some views on an event or a problem to the audience. Different from ordinary conversation or small talk, a speech is actually an open formal speech.

Slightly different from politicians' speeches focusing on agitation and scientists' speeches focusing on argumentation, in business activities, most speeches by business people are ceremonial. For example, business people need to prepare more welcome speeches, farewell speeches, congratulations, thanks, introductions, comments and so on. The speeches of such business people should not be taken lightly, and they are often temporary, extensive and entertaining. So it's also called impromptu speech.

Speaking extemporaneously in public is like a public examination of business people's knowledge, eloquence, adaptability and expressive ability. Few business people talk nonsense on weekdays, but when they really need him to speak on stage, they will immediately "get stuck", either stutter or incoherent, or make a fuss, lie, talk empty and waste words. Waste time quietly. The performance of this kind of speech will do great harm to the personal image and the reputation of the unit.

In fact, impromptu speech also has certain etiquette norms to follow. In terms of voice, there must be rhythm and change, so as to highlight the key points, express feelings or mobilize the emotions of the audience.

In language, try to be vivid, vivid, humorous and humorous. You can give a few more examples to prove that Buffandeau used famous aphorisms, but don't joke, especially don't say dirty words, dirty words and slang.

In terms of content, it is necessary to have something to say, and avoid platitudes, moaning without illness, and aiming at nothing. Structurally speaking, the content of any speech is nothing more than opening remarks, topics and concluding remarks. The highlight of the speech must be on the theme.

It should be happy when it is happy, and sad when it is sad, in expression and action. Don't look like water or look wrong. You should make a speech standing, supplemented by appropriate gestures, but don't shake your head, dictate or wave your fists seriously.

In terms of time, it should strive to stop, short and short. By convention, an impromptu speech should last about three minutes, usually no more than five minutes. In case of "limiting your speech", that is, stipulating the speaking time, you would rather not overtime or overtime. Don't be "stopped" and sent off.

In order to master it more easily, the following are the etiquette problems that business people should pay attention to when making several different forms of impromptu speeches, such as welcome, farewell, congratulations, thanks, introduction and explanation.

One is a welcome speech.

In the business world, when guests visit or visit, or when new employees join us, it is often necessary to give a warm welcome speech at the beginning of the meeting.

When preparing a welcome speech, we usually consider the object, occasion, content and attitude. Don't forget that the key point is the word "welcome".

Welcome words are not suitable for different people. Generally speaking, we should be humble to the superior personnel who come down for inspection. We should be sincere to new customers. We should be enthusiastic about new employees.

The best place for the welcome speech is the specially arranged reception room, reception room or conference room. Standing at the gate of people coming and going or in the noisy corridor will affect the effect.

In content, the welcome speech should include self-introduction, solemn welcome, suggestions and hopes for the welcomed people, etc. Among them, the self-introduction of the lyricist is essential. Otherwise, as soon as the speaker opens his mouth, the people below will ask each other, "Who is this gentleman?" That's not a mess.

Be confident when you speak, be confident and smile. Pay special attention to "equal distance" when communicating with the audience. Don't just look at your boss, acquaintances and the opposite sex and let others be left out.

When giving a welcome speech, the speaker can either write a speech in advance and then "read it from the book" or read it directly without reading it. Whether to use a manuscript or not can be decided according to personal circumstances.

Responder: Blue Sea and Blue Sky 365- Great Magician Level 9 2-27 10: 16

Watch more speeches first and practice more by yourself.

Interviewee: Quincy _ 3 10- trainee wizard level 2 -27 1 1:40.

Speaking is not an easy task, the most important thing is your own practice. As I said above, you should have confidence in yourself and tell your audience enthusiastically.

Responder: Zi★ Chen-Magic Apprentice 1 Level 2-27 15:2 1

First, you should know that this is your personal performance, which is related to your own talent.

Secondly, you should know that your speech uses different wording on different occasions, and your speech is limited by time, so you should be concise and humorous.

Third, be confident on the court and not stutter, which requires repeated practice in advance.

Fourth, where are you going to attend? You should also prepare your own clothes in advance, and you should not be too casual, because you will show yourself in front of the public that day.

Respondent: In June, 2002, Mai-Magic Apprentice passed the first level 3- 1 14:09.

First of all, we should have a good manuscript, which is not empty, but reflects the content of modernization. Don't be as emotional as reading a poem when you speak, it will appear very artificial. Think about how many famous people can't understand the text when they speak, and they all speak as if there is no draft. The intonation should be ordinary, and the manuscript should be spoken as usual. The above is my personal experience. I was once eliminated because my speech was too emotional.

How to write a speech

Speech is also called speech. It is a speech at a grand ceremony and in some public places.

The speech is the basis of a speech, and it is the norm and prompt for the content and form of the speech. It embodies the purpose and means of the speech, as well as the content and form of the speech.

Speech is a style that people often use in their work and social life. It can be used to exchange ideas, feelings and express opinions. It can also be used to introduce your study, work and experience. Speech has the function of propaganda, encouragement, education and appreciation. It can convey the speaker's views, opinions, thoughts and feelings to the audience and readers, so that they can be convinced and have a * * * voice in their thoughts and feelings.

This speech has the following three characteristics:

First, pertinence. Speech is a social activity and a form of publicity used in public places. In order to explain the audience, impress the audience and "conquer" the masses with thoughts, feelings, examples and theories, it must be realistic and targeted. The so-called pertinence, first of all, is that the questions raised by the author are the concerns of the audience, and comments and arguments must have eloquent logical power, be accepted and convinced by the audience, in order to produce the social effects they deserve; Secondly, it is necessary to understand that there are different types of public places, such as parties, professional meetings, service clubs, schools, social groups, religious groups, and various competition occasions. When writing, we should design different speech contents for the audience according to different occasions and different objects.

Second, it can be said. The essence of speech lies in "speaking" rather than "doing", with "speaking" as the main part and "doing" as the supplement. Because the speech has to be spoken orally, it must be based on the premise of good presentation. If some articles and works are mainly appreciated by reading, and the meaning and charm can be understood, then the requirement for the speech is "catchy". A good speech is very important to the speaker; It should be nice to the listener. Therefore, after the speech is written, the author had better check it by trial or meditation. Anything you can't say clearly or hear clearly (such as the sentence is too long) should be revised and adjusted.

Third, it is inspiring. Speech is an art, and a good speech has its own agitation, which can stimulate the mood of the audience and win good feelings. To achieve this, we must first rely on the richness and profundity of the ideological content of the speech, the incisive views, the unique and thought-provoking views, and the vivid and infectious language expression.

If the speech is bland and uninspired, the effect will not be good, or even counterproductive, even if you "hit" hard on the spot.

The structure of this speech has its own characteristics.

The structure of a speech is divided into three parts: the head, the main body and the end, and its structural principle is roughly the same as that of a general article. However, because speech is a space-time activity, the structure of speech also has its own characteristics, especially its beginning and end have special requirements.

First, we should seize the audience at the beginning and be fascinating.

The beginning of a speech is also called prologue. It plays a prominent role in the structure of the speech. Swiss writer Winkler said: "The prologue has two tasks: one is to establish the same feeling between the speaker and the listener; The second is to open the scene and introduce the topic, as the name suggests. " A good speech should attract the attention and excitement of the audience with the simplest language and the shortest time at the beginning, so as to achieve the effect of surprise. The techniques of prologue mainly include: 1. Wedge. Establish a personal relationship with the audience with a few sincere words to gain the audience's goodwill and trust; 2. Convergence. Directly reflect a situation or a problem to be discussed, and often connect the main speeches with a small matter, a metaphor, personal experiences, anecdotes and unexpected problems; 3. inspire. You can ask some questions to stimulate the audience's thinking and focus the audience's attention on the speech; 4. touch the topic. Tell the audience what you are going to say at the beginning. Many famous politicians, writers and national leaders in the world have made such speeches.

At the beginning of a speech, there are many methods, which are usually used as follows:

1. Get straight to the point and prompt the topic. This kind of opening is to go straight to the topic at the beginning of the lecture and directly prompt the center of the speech.

2. Introduce the situation and explain the root cause. This kind of opening can quickly shorten the distance with the audience and make the audience eager to know the following.

3. Ask questions to attract attention. This method is based on the characteristics of the audience and the content of the speech, and puts forward some questions to stimulate the audience's thinking, thus attracting the audience's attention.

In addition to the above three methods, there are explanation, suspense, warning, humor, pun, lyric and so on.

Second, the main body should be interlocking and deep.

This is the main part of the speech. In the process of writing, we should deal with several problems such as level, rhythm and cohesion.

level

Hierarchy is the expression order of the ideological content of a speech, which reflects the steps of the speaker's thinking development and the speaker's understanding of objective things. The level of phonetic structure is formed by the selection and combination of phonetic materials according to the temporal and spatial characteristics of pronunciation. Because the speech is an activity directly facing the audience, the audience can't grasp the structural level of the speech through vision, and the auditory grasp of the level is also limited by the speech time.

So, how can we make the structure of the speech clear? According to the characteristics of the audience grasping the hierarchy through hearing, the basic method to express the hierarchy of speech structure is to set obvious audio language symbols in the speech, so as to appeal to the audience's hearing in time and obtain clear hierarchical effect. In the speech, the speaker repeatedly asks questions and expounds his own views according to the questions, which can be related in structure and deepened at different levels. In addition, the use of inflection sentences or words such as "first", "second" and "then" in speech is also an effective way to distinguish levels.

rhythm

Rhythm refers to the relaxation and fluctuation of speech content in structural arrangement.

The rhythm of speech structure is mainly realized by the transformation of speech content. The transformation of speech content is to properly insert humor, poetry, anecdotes and other contents into a theme-oriented content, so as to keep the audience's attention highly concentrated, without being excited by high concentration. Few excellent speakers are longer than using this method.

The rhythm of the speech structure should be clear and moderate. Plain and direct narration, dull and stagnant, will of course make the audience nervous and tired, and too frequent content changes will also cause the audience to be distracted. Therefore, the inserted content should serve the purpose of the speech, and the frequency of rhythm should be determined according to the psychological characteristics of the audience.

(3) cohesion

Cohesion refers to connecting all levels of content in a speech to make it have a seamless sense of integrity. Because the rhythm of the speech needs to change the content of the speech in time, it is easy to make the structure of the speech appear messy. Cohesion is a kind of compensation for structural compactness and density, which makes the transformation of various content levels more ingenious and natural, makes the speech full of a sense of integrity, and helps the theme of the speech to be deeply rooted in the hearts of the people.

The method of structural cohesion of speeches is mainly to use transitional paragraphs or two paragraphs with two transitional sentences at the same level.

Third, the ending should be concise and powerful, and the lingering sound is around the beam. The ending is the natural ending of the speech. A simple and touching ending can cheer up the audience and encourage them to keep thinking and thinking; The sloppy and boring ending can only make the audience tired and forgotten with the passage of time. How can we impress the audience? John Woolf, an American writer, said: "When the audience's interest reaches its climax, it's best to end the speech decisively, and then stop abruptly." This is the most effective way to end the speech. At the climax of the speech, the audience's cerebral cortex is highly excited, and their attention and emotions are at their best. If the speech is suddenly closed in this state, the last impression left in the audience's mind is particularly deep.

There is no fixed format at the end of the speech, or it is a concise summary of the main points of the full text of the speech, or a call and encouragement, or a famous poem and humorous words. But the general principle is to impress the audience.

Finally, it should be noted that the written manuscript meets the requirements of the speech:

First, understand the object, targeted

The speech is for people to read, so writing a speech should first understand the audience: understand their ideological status, educational level and professional status; Understand what problems they care about, what problems need to be solved urgently, and so on. Otherwise, no matter who the audience is, no matter how hard the speech is written and how extravagant it is, the audience will feel dull and indifferent, and will not achieve the purpose of propaganda, encouragement, education and appreciation.

Second, clear-cut views and sincere feelings.

Speech has a clear point of view, which shows the speaker's affirmation of a rational understanding. The degree of penetration of the speaker's point of view on objective things can give people a sense of credibility and reliability. If the viewpoint of the speech is not clear, it will be unconvincing and lose the role of the speech.

A speech must have sincere feelings in order to impress, infect and inspire people. Therefore, it is required to pay attention to emotional color in expression and combine reasoning with lyricism. There are both calm analysis and enthusiastic encouragement; Anger and joy; Hate and love. Of course, this deep and moving feeling should not be "squeezed out", but should be from the heart, just like a spring gushing out.

Third, the style of writing changes, full of waves.

There are many factors that make up a speech, including content and arrangement, as well as the psychological characteristics of the audience and the law of understanding things. If we can master the psychological characteristics of the audience and understand the laws of things, and properly select and arrange materials, we can also make the speech stir up waves in the hearts of the audience. In other words, the wave-like writing of a speech depends mainly on the ups and downs, relaxation, emphasis, repetition, contrast and care of the content, not on the tone.

Fourth, the language is fluent, profound and interesting.

In order to write down or speak everything in the speaker's mind so that people can see and hear it, language must be used as a tool for exchanging ideas. Therefore, whether the language is used well or not has a great influence on writing speeches. In order to improve the quality of speech, we must work hard on the use of language.