There are no secrets to successful shops with open platforms. It depends on how you dig them up. The buyer is likely to be a young couple next door, and it is unlikely to be a neighborhood in the alley next to the food market. The following is a classic quotation of e-commerce that I share with you. Please enjoy it.
A sentence in the classic quotations of e-commerce
1. You are delving into search, others are delving into search, and your efforts are offset. You are studying how buyers like you, so others can't catch up with you. So, forget the search.
2. foster strengths and avoid weaknesses.
3. Stores need to have the characteristics of communication. There are too many possibilities for the core focus of communication: pages, products, services, packaging, short messages, customer service, gifts, Weibo, marketing and so on.
4. It is ok to have an ideal. First of all, is the product ready? Are you ready? Is everything ready?
5. Some people regard SF Express as a big selling point of the store.
6. Do you think electrical appliances are a one-time transaction? Maybe it's for a customer, but don't forget: BCDEFG still lives around A. ......
7. The buyer is likely to be the young couple next door, and it is unlikely to be the neighborhood of the alley next to the food market.
8. All abilities in the world are trained: schools, society, books, works of art, lectures, forums, sharing, newspapers and magazines, self-training and so on.
9. the highest level of detail: consumers have no problem after reading it.
10. If you are great, there must be tomorrow. Of course, there is a premise that the product structure is profound.
1 1. When recruiting a store manager, you ask him what the store's goal is in a month? He said 300,000, so you should discuss it.
12. It's more learned than anything to clarify the business and consumers. The core is to understand consumers (crowd, preferences, needs, psychology, behavior, etc.). ).
13. Artists can't just focus on beauty, marketing can't just focus on sales, and efforts can't just make money.
14. Shops that like to spend watermarks and ugly psoriasis will be very difficult.
15. There is no secret about the successful shops with open platforms. It depends on how you dig them up.
16. When recruiting copywriters, you asked him what books he liked to read. He said that he didn't read much at ordinary times, so you should discuss it carefully.
17. If you want to get ahead in front of others, you must suffer in front of others. Without careful and professional efforts, you can't wait for the harvest.
18. The importance of four things in a store is: product structure, store presentation, customer service and store flow.
19. Read the post patiently.
20. Waiting is definitely not a good quality.
2 1. I have no team and no artists, so I run this store alone. Why is there no business? God knows!
22. Consumers are the ultimate product spokespersons.
23. Target customers and marketing content are more important than marketing methods.
24. Don't complain about the platform, the platform is fair. If you feel unfair, there is something wrong with your way of thinking.
25. The page is not important? You're not selling coal!
26. Shops are not always in a completely competitive environment.
27. The most accessible knowledge may be the most valuable knowledge (you know! )。
28. Human cognition has two parts: one is memory storage, and the other is instant judgment. The information transmitted by the store should conform to consumers' memory storage identity and arouse consumers' new cognitive identity.
29. There is no complete solution in the world, and the details are accurate to every square centimeter and every minute. All these require you to think, learn, practice and master. Only in this way, the skill is your own. Whatever you do, it makes no difference. No matter how high the responsibility is, it can't nourish your life. Even if you have the will, you have no time.
30. The tone of the store is very important, and the temperament of the store is very important.
3 1. When recruiting and promoting, you asked him if he wanted to play Weibo, but he said no, you should discuss it carefully.
32. Buyers are eager for complete cognition at every moment.
33. The ranking weight of psoriasis is not 100%. If psoriasis is reduced to 5: 00, cattle shop changes from 100 to 95, and you change from 10 to 5: 00, you will work harder. What you see is not unfair, just helping you.
34. If someone wants to hit you, put your face in the past and he won't dare to hit you. If he hits you, he will become an asshole and you will become a hero. You hide, he chases you, you become a coward, and he becomes a warrior.
Theoretically, people all over China can see you, which is one of the essential features of e-commerce. So traffic is not the core task, but making others like you is the core task.
36. Every detail of the store is a dialogue with the buyer.
Encourage people to experience colorful life, happy life and warm life in your store.
38. I still don't believe it. You can't get out of that naughty bag without the Tmall store.
39. The buyer's six major needs: 1, sufficient sense of quality; 2. Being able to fully understand you in the shortest time; 3. The page guidance path is reasonable; 4. Awaken consumer demand; 5. Customer service gave me confidence; 6. Help me pay attention to the baby I bought.
40. Customer service does not play the role of answering. Once a client comes to you, please take this opportunity as important as kicking a penalty.
4 1. The price can be followed up moderately, and the price war is completely unnecessary. Especially don't be the initiator of the price war.
42. Never think that you are smarter than the platform. In fact, the platform is really smarter than you.
43.？ I still have stocks. Should it be eliminated? In fact, I was wrong from the beginning. Should I continue to be wrong? It will take you three months to store those 200 pieces. A lot can happen in three months.
44. Don't simply ask why there are no ghosts to consult today.
45. No matter what stage it is now, new stores continue to be in the forefront camp. This is not the era of top curing. If you stubbornly think so, you have lost from the beginning.
46. If you think that every traffic comes from search+promotion+activities, if you don't care whether consumers spread you, then you are very dangerous.
47. Your dream will not take off until the clarity of your shop photos is solved. This is the dividing line between shanzhai and specialty. This is superficial and profound.
48. 9 tips for customer service of large and small household appliances: 1, praise the buyer's house; 2. I have my own house, but it is not as good as the buyer's house; I have my own car, but it's not as good as the buyer's; 4. Praise the buyer's eyes; 5, the big house is comfortable and luxurious, and the small house is romantic and warm; 6. The customer's request is right, and he has such a demand; 7. Give customers confidence; 8. Tell customers that they are also using this product; 9. Agree to the purchase time.
49. There is a shop that earned 3 million just like playing. But what's the name of the shop? Chengdu? Get rid of the buyer immediately. The conversion rate is the worst among the channels under the jurisdiction of this brand.
50. And the display of product width is likely to betray your identity as a small agent of the second-line dealer.
A complete collection of classic quotations from e-commerce
5 1. The buyer is the interviewer, and the interview is about your store and products.
52. Owners: Do you think the market is infinite? Tell you, in a market as big as the harem, the buyer is the emperor. You can't leave this harem. If the emperor doesn't like you, this day will be sad.
53. One core: two key points of conversion rate: product and buyer.
54. Awesome shops are good everywhere: products are good, pages are good, copywriting is good, home page is good, details are good, temperament is good, and conversation is decent and elegant.
55. Shops are usually not domineering enough, and they can't be domineering when they go to activities. It's true.
56. You may buy a store's products not because of the price, but because you trust the store and think it is worth it.
57. If you want to cultivate two explosions with the same height, it may be more difficult.
58. Do you like advertisements? Video advertisements and poster advertisements of big brands contain great labor and wisdom. You really don't feel like a businessman without doing research.
59. sell? Smoke stoves disappear? Dear friend, can you get a new page to play with? Theme: Purifying Smoke, there is a passage in English: MOMENT INKITCHEN (Lin Yutang has a masterpiece in pure English: MOMENT IN PEKING, which was nominated for the Nobel Prize and translated into Chinese as "Smoke in Beijing").
60. Look, you don't have points, and the traffic can't be counted. But in essence, this is also traffic.
6 1. A large number of top stores never participate in activities and never bargain. This is also a fact.
62. To be an online shop, you need to have a very sensitive heart.
63. sell? White electricity? Can you think about it? My little mansion? .
64. You don't have to buy me or dislike me.
65. After years of cold and heat, there are countless shops. I know you are in pain, please follow the doctor's advice! (You know)
66. There is interaction between language, touch, eyes and words offline. ; You are a goldfish bowl on the internet, and the decision and initiative are in the hands of the buyer.
67. Almost all the best shops are works of art. Who doesn't like art? You don't even bother to doubt it. What kind of quality, security and trust do you have?
68. In order to have a good overall image, please wear uniform clothes, uniform hairstyles and line up in order.
69. Technology flows cannot achieve real growth.
Your ability depends not on what you learned at school, but on what you learned when you left school. Even if you work part-time, you should take the boss's business as your own.
7 1. Please think about it: Are all your abilities conveyed through the page?
72. The quality of the page is almost equal to the quality of the product, which is not superficial.
73. When the buyer makes an evaluation, the biggest impact comes from the overall impression of the store and the customer service contact experience.
74. Always remember: You are a brand store and you are a mall store. Please pay attention to your store temperament.
75. Don't dream of monopolizing operators.
76. There are three kinds of young people: ordinary young people account for 80%, young artists account for 19%, and other young people account for 1%. So, never pay attention to other young people.
77. The purpose of beautiful pages is not to please buyers, but to make consumers trust you.
78. If the unit price of what you sell is relatively high, the proportion of consulting transactions will increase. What is your customer service direction? Sales manager? Instead of simply answering the role.
79. Little star, rely on gossip; Big star, relying on strength.
80. The buyer's evaluation depends on his overall impression of you. Please give the buyer a good overall impression.
8 1. Transformation ability is the core competitiveness. The conversion is twice as bad, and you have to buy a through train with PK?
82. The duration of buyers' stay and the depth of page visits show how interested you are when there are many buyers.
83. Don't be wronged, the scalper shop is much more bitter than you.
84. If you want to play Suning Gome, you have to be recognized by consumers.
85. sell? Smoke stoves disappear? Dear friends, have you ever considered making a shop theme? Top kitchen? Really?
86. Please think about it: Is it only the page that can show your product structure and professional expertise?
87. You don't have to buy me or say I'm unprofessional.
88. Closing a transaction is the beginning of business.
89. If the boss cares about you, you should also care about your boss. Let the boss understand you first, and then the boss can support you.
90. To have a good image, please clean up and put on light makeup.
9 1. Natural flow is not accurate, but whether it can win the conversion rate of buyers is the key.
92. You don't have to buy me or despise me.
93. Have you been staring at a gyro all day? Have you thought about the design reason and intention of every word and every square centimeter?
94. Knowledge-knowledge is knowledge! It is necessary to study excellent shops.
95. Like it or not, it may only take 3 seconds.
96. Seeing that you are essentially traffic, it's a pity that there is no traffic because you didn't click.
97. The platform believes that consumers are my ultimate parents. You should feel the same way.
98. There is no absolutely accurate flow, only the illusion that how to improve and transform the flow looks more accurate. See the essence!
99. Paying attention to the nature of DSR also means that consumers need a sense of security.
100. Some people closely associate the expression of Want Want with their models and brands.
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