Turn crisis into opportunity

Throughout the ages, many people of insight can not only find and use opportunities in opportunities, but also turn crises into rare development opportunities.

One day in July of the Southern Song Dynasty, the most prosperous market in Hangzhou suddenly caught fire. Fire borrows wind, wind helps fire, and tens of thousands of houses and shops are caught in a rapidly spreading sea of fire.

There is a wealthy businessman named Pei, who has worked hard to run several pawn shops and jewelry stores for most of his life, right in the downtown area. Decades of hard work were destroyed, but instead of letting the guys and slaves rush into the fire and lay down their lives to save jewelry and property, he calmly commanded them to evacuate quickly. Everyone is puzzled by the leisurely and resigned expression.

After burning for a few days, the fire was finally put out, but most of the most prosperous market walls collapsed and became ruins. Hangzhou, once prosperous, was much colder.

Before the fire was put out, the rich businessman named Pei had sent people to the Yangtze River and bought a lot of building materials such as wood, bamboo, bricks and lime at a low price. When these building materials piled up like a mountain, he fell into silence again, drinking tea all day and enjoying himself, as if the fire had nothing to do with him.

Not long after, the court issued a decree: rebuild the bustling market in Hangzhou, and all those who sell building materials will be tax-free.

Businessmen surnamed Pei took the opportunity to sell building materials, making huge profits, far greater than the property destroyed by the fire.

On August 1976, 1 1, an American meat product owner saw a seemingly unremarkable news in the newspaper: a plague-like epidemic occurred in carnivorous livestock in Mexico. He immediately thought that once the plague in Mexico became popular, it would soon spread to the United States. Two neighboring states, the United States and Mexico, are the main supply bases of meat products. If the plague spreads to the United States, the supply of meat food in the United States and Mexico will inevitably be tight, and the price of meat will inevitably soar.

So, after he sent people to Mexico to find out the truth, he immediately mobilized a lot of money to buy a large number of beef cattle and pigs. Soon after, the plague in Mexico really spread to these two States in the United States, and the market price of meat soared immediately. When the time was right, he took the opportunity to sell a lot of beef and pork pigs and made a net profit of millions of yuan.

1995 At the beginning of this year, a major earthquake occurred in Japan. The earthquake almost paralyzed the production in this area. At that time, most newspapers and periodicals in various countries reported this in detail.

The layman looks at the excitement, and the expert looks at the doorway. There is a lady named Jin Ping in Beijing. Enlightenment? Business Opportunity: Nippon Steel Factory in Osaka will stop production completely and will not resume work for at least half a year. The high-quality cold-rolled steel plates produced by this giant steel mill are exported to China for at least 500,000 tons every year, which is very popular in the steel market in China. She immediately passed this information and the relevant data she had before to a steel sales company in Jiangsu Province. The manager of the steel sales company immediately mobilized human and financial resources and ate 5 thousand tons of high-quality cold-rolled steel plates, which was a big step ahead of other companies.

Sure enough, due to shortage, the quality cold steel sheet rose by 100 per ton, reaching 400 yuan. The steel sales company made nearly one million at once! Mr. Manager was very generous, and paid Ms. Jin Pingan an an information fee of 654.38+0 million yuan at the end of the year.

Truth:

The weak often complain about the crisis and wait for the opportunity; The strong often take advantage of the crisis to create opportunities.

It is better to say that the weak are far away from the opportunity than that the opportunity abandons the weak; It is better to say that the strong create good opportunities than to wait for them.

Opportunities need not only to wait, but also to be created.

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