1. Idioms: A word is made with great sincerity and the people believe it Picking up gold is not ignorant of the road, not picking up the lost things. It is difficult for a horse to catch up. It is difficult to catch up with a horse that cannot catch up with the tongue. One word is determined to move. The wood is a faith. The sea and rocks are broken. Point to the sky and swear to the sun. Words and deeds are consistent. The heart and mouth are the same on the outside and the inside. Be sincere. If the gold and stone are opened, the words must be believed. The deeds must bear fruit. A gentleman's word is hard to catch up with. 2. Famous aphorisms (1) Those who do not believe in their words will have no results in their actions. ——Mozi (2) It is better to lose money than to break trust. ——Britain (3) To help others, you must help others, to help others, you must know your heart, and to know your heart, you must be sincere. (4) When making friends, keep your word - The Analects of Confucius (5) Credit is more important than gold - Germany (6) Life cannot bloom brilliant flowers from lies. ——Heine (7) If you want others to be honest, you must first be honest yourself. ——Shakespeare (8) To write a book depends on reason but not on influence, and to convince people with sincerity rather than words. ——Su Shi of the Song Dynasty (9) Sincerity is the foundation of the Wuchang and the source of hundreds of things. ——Zhou Dunyi of the Song Dynasty (10) Without faith, it is impossible to protect the people, and without the people, it is impossible to protect the country. ——Zizhi Tongjian (11) Honest people always hate hypocritical people, but hypocritical people often appear honest. —— Spinoza 3. Story Story 1: A soldier was very bad at long-distance running, so he quickly fell far behind in a cross-country race of the army and ran alone. After turning a few corners, we came across a fork in the road. One road was marked as the one for the officers; the other was marked as the path for the soldiers. He paused for a moment, and although he was dissatisfied that being an officer even allowed him to participate in cross-country competitions, he still ran towards the soldier's path. Unexpectedly, when we reached the finish line half an hour later, we were ranked first. He found it unbelievable that he had never achieved a ranking, not even finishing in the top 50. However, the officer who presided over the race smiled and congratulated him on his victory. After a few hours, a large number of people arrived. They were exhausted from running and were surprised to see him winning. But suddenly everyone realized how important it is to be honest and trustworthy at the crossroads. Story 2: Zeng Shen kills pigs Zeng Shen, a famous thinker and Confucianist in the state of Lu in the late Spring and Autumn Period, was one of the seventy-two sages among the disciples of Confucius. He is erudite and talented, and pays great attention to self-cultivation and high moral character. Once, his wife had to go to the market to do errands, and the young children were clamoring to go. Zeng Shen's wife didn't want to take her child, so she said to him: "You have fun at home. When mother comes back, I will kill the pigs and cook meat for you to eat." After hearing this, the child was very happy and stopped clamoring to go. It's market time. This was meant to coax the children, but Zeng Shen’s wife forgot about it. Unexpectedly, Zeng Shen actually killed a pig at home. When his wife saw Zeng Shen killing the pig, she said, "I just wanted to let the child wait at home with peace of mind, so I said I would kill the pig and roast the meat for him to eat when I came back from the market. How could you take it seriously?" Zeng Shen said: "Children cannot be deceived. Children are young and do not understand worldly affairs. They have to learn from others, especially their parents as role models in life. Today you have deceived your child and soiled his heart. Tomorrow the child will deceive you and deceive. Others: If you break your promise in front of your children today, your children will no longer trust you tomorrow. You see how harmful this is." Story 3: A customer walked into a car repair shop and claimed to be a driver of a transportation company. . "Write more parts on my bill. After I go back to the company to submit the expense account, I'll share in the benefits with you." He said to the shop owner. But the shop owner refused such a request. The customer persisted and said, "My business is not big. I come here often, and I am sure you can make a lot of money!" The shopkeeper told him that he would never do it anyway. The customer shouted angrily: "Anyone would do this. I think you are so stupid." The shopkeeper was angry and asked the customer to leave immediately and discuss this kind of business elsewhere. At this time, the customer smiled and shook hands with admiration. Staying in the owner's hand: "I am the owner of that transportation company. I have been looking for a fixed and trustworthy repair shop. Where else do you want me to negotiate this business?" Faced with temptation, don't be tempted. , don’t be confused by it. Although it is as plain as moving clouds and as simple as flowing water, it makes people appreciate the high mountains and deep seas. This is a shining quality - integrity. 1. People who do not have faith do not know what is possible - Confucius said that there is no permanent faith, and there is no permanent chastity in action. He only cares about profit and does everything. If so, he can be called a villain - Xunzi's faith is like the soil of the five elements, without a position or a position. Become famous, and water, metal, and wood are all waiting for those who want to live. ——Zhu Xi If someone is far away from heaven, loyalty is his clothes and his faith is his clothes. ——Lu Zhaoling You must treat others with sincerity, and others will reciprocate with sincerity. ——Li Ka-shing Entrepreneurship is not like studying. You can live for many years in one day. Entrepreneurship must be done step by step. ——Zhou Jinfeng When looking for treasures, no matter how expensive the taste is, one must not sacrifice material resources; for a lecture hall, no matter how complicated the preparation is, one must not save on labor. ——Looking at integrity in "Tongrentang" No one can see the harmony of cultivation, but God knows the intentions. For an enterprise to operate sustainably, it must first be recognized by society and users. Only when an enterprise is sincere to its users forever can there be returns from users and society to the enterprise, and can it ensure the company's forward development - Zhang Ruimin Being sincere forever - Haier's famous advertising slogan Credit is an indispensable personal intangible asset in modern society. The constraints of integrity come not only from the outside world, but also from our self-discipline and our own moral strength.

——He Zhiyong After entering the society, we are deeply aware of the seriousness and harm of the credit crisis. But there is no use complaining, let alone waiting. Restoring social credit must rely on everyone's efforts, starting now and starting from ourselves. ——Guo Hui Everything is about integrity. A small thing or an inadvertent breach of trust may ruin our reputation for life.

——Lin Dasheng Brand contains the reputation of integrity accumulated by the company over the years and is a huge intangible asset——British businessman