Joe thinks you need others' help in sales promotion. Many of Joe's businesses are the result of the help of "hounds" (customers who let others buy things from him). Joe's famous saying is "the customer who bought my car will help me sell it."

After the business is completed, Joe always gives customers a stack of business cards and a description of the hound project. The instructions tell the customer that if he introduces someone else to buy a car, he will get $25 per car after the transaction.

A few days later, Joe will send a thank-you card and a stack of business cards to customers. At least every year, he receives a letter from Joe with the hound plan, reminding him that Joe's promise is still valid. If Joe finds out that the customer is a * * * thing and others will listen to him, then Joe will work harder to make this deal and try to make it a hound. The key to implementing the hound program is to keep your promise-you must pay the customer $25. Joe's principle is: I'd rather pay 50 people by mistake than miss one who should pay. Joe benefited a lot from the hound program.

1976, the hound program brought Joe 150 transactions, accounting for about one third of the total transaction amount. Joe paid $65,438+0,400 for the hound and got a commission of $75,000.