Skoda was founded in 1895 with a very long history. History has proved that the development of a great enterprise will inevitably encounter many setbacks and bumps. Skoda is the same, not only going through the war era, but also facing the economic depression era. It is not easy to develop now.
199 1 year, Skoda became a subsidiary of Volkswagen, and then became the fourth largest brand after Volkswagen, Audi and Seat. Overseas, it has been favored by consumers for its high cost performance, durability, high safety, excellent handling and comfort, and has been performing well in the market.
In 2005, Skoda and Shanghai Volkswagen formally reached a cooperation, which opened the road of Skoda Automobile to China. Two years later, Skoda's first model in China, Ming Rui, was officially launched. The listing of Ming Rui won more than 30 awards, including 2008 vehicle model and top ten engines (1.8T).
At present, Skoda sells Ming Rui, Krook, Kodiak, Speedy, Sharp and other models in China. In the past 20 17 years, Skoda's sales continued to be sluggish in the first half of the year, and it didn't improve until 1 1, and finally the annual sales volume was 309 173. Consumers prefer Skoda hatchback series, among which the sales champion in 20 17 was Ming Rui.
20 18 Ming Rui has become younger and more fashionable, retaining the family straight waterfall air intake grille, and the hatchback tailgate has always been a feature of Skoda, which is also a major reason why consumers choose Ming Rui. Ming Rui has three power versions of 1.2T, 1.4T and 1.6L to choose from. It is matched with a 5-speed manual gearbox, a 6-speed automatic manual gearbox or a 7-speed dual-clutch gearbox, and the price is 1 1.99 million-1.79 million.
The best-selling SUV is Kodiak, the front face is Skoda's family face, and the overall shape is calm. Kodiak has two kinds of power options: 1.8T and 2.0T, which are matched with a 7-speed dual-clutch gearbox. The price is 189800-269800.
Why buy Skoda is sb? Skoda has no technical disadvantage. After all, it is a century-old shop. However, in China, SAIC Volkswagen seems to have gone the wrong way when aiming at Skoda. In product promotion, Skoda did not do it with heart.
In the eyes of many consumers, Skoda is a "cheap public". In addition, the models that just entered China are old-fashioned, leaving a bad impression.
On the product line, Skoda is like a tendon, and it won't turn. For example, the SUV market has been hot for so long. Skoda has only one model of Yedi in the small SUV, but the price is ridiculously high, and it has finally stopped production.
Now Skoda has gradually realized its own shortcomings and started to add new models to the product line. The family design has also been improved and looks younger. I believe that more and more people will pay attention to Skoda, and those who choose Skoda will understand that there is nothing wrong with their choice.