Hating, also known as labeling, swearing or stink-fighting, is a very basic political propaganda and rhetorical technique, and it is also a typical personal attack.

Hating, also known as labeling, swearing or stink-fighting, is a very basic political propaganda and rhetorical technique. It is also a typical personal attack that allows readers to be affected by negative labels, produce negative emotions and cognitions, and resist before they can deeply understand and think about it. At the same time, this kind of publicity also makes the target of the attack deeply Get hit.

The definition of modern Chinese dictionary is: to rashly add ready-made bad names to people or things without investigation, study and careful analysis, such as "backward elements", "bureaucracy", etc. . Since the term "hatting" was very commonly used during the Cultural Revolution, many people switched to relatively neutral names such as "tagging" for the sake of political neutrality.

Bad influence

The technique of labeling is very common and has a long history. According to the seven major propaganda techniques summarized in "The Art of Propaganda" by the American Propaganda Analysis Center in 1937, labeling It ranks first and is the word game most commonly used in publicity. It is similar to labeling, and its method of focusing on positive publicity is called the "shining shine" method.

The American Propaganda Analysis Center believes that labeling has an extremely significant influence on history and personal personality development. Labeling can not only destroy a person's reputation, it can also inspire a person to achieve extraordinary achievements, or send a person to prison. Labels can be attached to individuals or to groups, gangs, tribes, schools, neighbors, nations, or races.