The marketing scheme of catering prepaid card, through holding promotional activities, further enhances the visibility of the restaurant in the local area, makes customers feel the influence and reputation of the restaurant in the local area, attracts customers and expands consumer groups, thus increasing our business income and expanding brand influence. The following is the marketing plan of the catering prepaid card.

Catering Prepaid Card 1 Marketing Scheme is promoted and used in the form of prepaid card (other names can also be used, such as membership card {VIP, SVIP}} card {hereinafter replaced by prepaid card}), which is convenient and practical (features).

1, through the promotion of "prepaid cards", establish a membership mechanism and cultivate loyal customers. Establish a new image and win word of mouth.

2. Promote the use of prepaid cards and increase the turnover of restaurants. Target audience: mainstream consumers, families and office workers aged 20-40.

promotion policy

1. Promote prepaid cards by prompt delivery to improve the card handling rate.

publicity strategy

1, pre-paid cards will be promoted in early May (during the opening period). In the early stage, suspense was mainly set through leaflets.

2. During the promotion period, 20,000 leaflets were made, 65,438+00,000 copies were placed in newspapers, and the remaining 65,438+00,000 copies were distributed in commercial and residential buildings and residential areas around stores in the food court to promote prepaid cards.

3. Design and make 5,000 prepaid card consumption guides, and convey information such as "advantages of the card, instructions for use, preferential policies, store address and telephone number" to restaurants (mainly for customers who apply for the card). When serving or waiting for someone, the waiter will explain. )

4. Shop design and manufacture window posters, cashier cards and dining table cards, and publicize preferential policies for prepaid cards.

5. The shop assistant focuses on publicity and promotion, focusing on promoting the benefits and benefits of handling cards to customers who order food, and encouraging them to handle cards.

Activity time: 2065438+May 2006 1 Theme: Reward guests for opening and share delicious food.

Option 2

1. Use the original store, namely Jiangnan soup packets, for in-store publicity (distributing leaflets and coupons). Customers who spend in our store can get coupons (the specific discounts vary from 1 to 10 yuan according to the consumption situation of our store).

2. You can promote prepaid cards in our store and apply for "one card for dual use", and you can enjoy a 20% discount when spending in our store or new store (you can only enjoy a 20% discount when using prepaid cards).

3. How much can I recharge to give the store a coupon? How much is the VIP and SVIP charge?

Marketing scheme of catering prepaid card II. Hotel recharge promotion scheme.

In order to increase the turnover of the restaurant and strengthen the promotion of its members, the marketing plan of the restaurant membership card in _ _ is as follows:

1. Recruitment date of new vip membership card: February 28th, 65438 (anniversary).

Second, add a vip membership card:

1, membership card price: membership card 198 yuan/Zhang;

A. old members change their cards:

_ For old customers who are about to expire, SMS will remind them to renew their cards;

_ Old member renewal card discount:

198 yuan/Zhang, giving away the voucher of 158;

B. new member application card:

_ 198 yuan/Zhang (bare card); Or 258 yuan/piece, give a voucher of 158;

2. Member promotion activities:

_ Birthday SMS blessing

Membership management system has set up a birthday reminder function for members. Every member's birthday, the restaurant expresses birthday wishes and invitations to members through SMS;

_ Birthday offer:

On the birthday of each member, come to the store for dinner with my membership card, and have dinner for more than 4 adults (including 4 people). I will give the designated birthday cake free of charge (with valid documents);

_ SMS reminders for holidays and special events in the store

In-store holiday promotions are notified to members by SMS.

_ Points redemption cycle

In the store, members' consumption points are regularly exchanged for gifts, and the redemption points for each gift are stipulated. Members can exchange existing points for designated gifts;

The exchange cycle is as follows (every cycle 16 days):

__.3. 15-__.3.3 1; __.7. 15-__.7.3 1;

3. Points management and gift exchange

_ According to the integral amount, every consumption 1 yuan product 1 minute (mantissa can also be integrated).

During the redemption period, gifts will be redeemed:

_ points reach __00 points, which can be exchanged for an Apple iphone4s;

_ When the score reaches 150000, you can exchange it for an Apple ipad2 tablet;

_ If the score reaches 100000, you can exchange it for a Canon digital camera;

_ If the score reaches 50,000 points, you can redeem the photo studio or fitness card (to be determined).

Score below 500 points (excluding 500 points):

100 points can be exchanged for 50 yuan vouchers;

158 yuan vouchers can be redeemed for 3000 points;

Over 4500 points can be redeemed 188 yuan vouchers; And so on.

Note: The redeemed vouchers are valid for 3 months and cannot be used on the same day or large holidays.

_ Points are accumulated for members' life. When the membership card expires, the original points will be transferred to the new card after renewal;

_ Every time an old member recommends a new member, he can enjoy the first consumption points of the new member, that is, according to the first consumption points of the new member, the old member (recommender) is given the same consumption points;

_ Membership points will be implemented on February 28th, 65438.

4, membership card articles of association

_ This card can only be used in Starwood Central Yintai Store and enjoy the membership price;

_ This card cannot be shared with other promotions in the store * * *;

_ This card is only used as proof of membership, and is not used for other purposes.

_ This card is for personal use only, and no more than ten colleagues can enjoy it, and no more than ten colleagues can enjoy it;

_ If this card is lost, you need to go to the store to report the loss of 30 yuan fees and reissue a new card;

_ The final interpretation right of this card belongs to Shaanxi Starwood Catering Management Co., Ltd. ..

Third, promotion.

1. In-store sales promotion (scope: all employees) to establish the sales awareness of all employees. Accumulate 1 points and 8 points for each membership card sold, and give the card seller 158 yuan vouchers as a reward;

2. Outdoor advertising, online advertising, Yintai and in-store Yi Labao launch, SMS launch (highlighting the popularity of store celebrations and membership recruitment).

Marketing scheme of catering prepaid card 3 sales activity planning scheme

First, the theme of the event: On the premise that women need to be beautiful and keep warm in winter, the advantages of recharging with cash cards can be enjoyed by many consumers.

A "grateful winter, warm and dazzling" recharge preferential activity (the title can be more poetic and abstract);

Second, the way of activity: in the form of recharge of consumer cards, more fees and more gifts are given to give customers preferential treatment and convenience;

3. Consumer Card Name: Fashion Card or Charm Card (choose one).

Fourth, activity promotion: pop shop window, cashier display, oral promotion and recommendation by the clerk;

Verb (abbreviation of verb) Activity time: 20 1 1 year 1 month/day-to 20 1 1 year/month 3 1 day.

Details of intransitive verb activities:

1, recharge discount: a, a one-time recharge of 3,000 yuan to 300 yuan, equivalent to 3,300 yuan in cash; Equivalent to a 10% discount;

B, a one-time recharge of 5,000 yuan to 800 yuan, equivalent to 5,800 yuan in cash; Equal to 8.6 times;

C. If you recharge 8,000 yuan at a time, you will get 1500 yuan, which is equivalent to 9,200 yuan in cash; Equal to 8.4 times;

D, one-time recharge 10000 yuan to send 2000 yuan, equivalent to 12000 yuan in cash; Equal to 8.3 times;

2. Activity recharge and discount amount:

A, 40 pieces with a face value of 3300 yuan are worth *** 132000 yuan;

B, 30 pieces, with a face value of 5800 yuan *** 174000 yuan;

C, 20 pieces with face value of 9200 yuan *** 184000 yuan;

D, 10 with a face value of 12000 yuan and a value of *** 120000 yuan;

Note: the face value of 100 consumer card * * * is RMB 6 10000, the receivable amount is RMB 530000, and the gift amount is RMB 80000, which is equal to an average discount of 8.7. If fewer people recharge the minimum amount of 3,000 yuan, the discount may be lowered to 8.5%.

3. Recharge regulations: a. Customers can recharge their consumption cards at all levels by cash and credit card;

B, customers can choose to recharge multi-level consumer cards;

C. When recharging, the customer should leave his real name, telephone number and ID number for verification;

D. Every time the customer recharges, the clerk should carefully register and ask the customer to cooperate with the signature, so that the customer service can pay a return visit;

4. Handling process: the clerk recommends to the customer-the customer can freely choose the level of the recharge card-the customer fills in the real information-the clerk checks whether the filled information is complete-check with the customer again whether there is any error-register the customer information (fill in the recharge amount and available amount)-give the card to the customer-the customer receives the card-the customer confirms whether the card matches the information-the customer's signature (name and phone number).

5. Rules of use: a. Customers should show valid consumption cards when shopping;

B. If the consumer card is used as a second card, be sure to call the card issuer to confirm whether to use it for others;

C. The amount in the prepaid card cannot be withdrawn or changed;

D. When using it, the clerk should register the relevant procedures and ask the customer to cooperate and sign for the next consumption;

E, the recharge amount is valid for one year (calculated on the day when the recharge card is processed);

F. If the amount in the prepaid card is insufficient, the difference can be made up for the current consumption (cash or credit card payment);

6. Use the registration process: the customer shows the consumption card-the clerk checks the relevant information (card amount and user identity confirmation)-deducts the current consumption amount-registers the relevant data-the customer checks the consumption and remaining amount-the customer confirms the signature (name and phone number);

7, the clerk recommended rewards: a, introduce a one-time recharge of 3,000 yuan per person reward 10 yuan;

B, the introduction of a one-time recharge of 5,000 yuan per reward 30 yuan;

C, the introduction of a one-time recharge of 8,000 yuan per reward 50 yuan;

D, initiate a one-time recharge 10000 yuan to reward 80 yuan each time;

Note: If all 100 consumer cards are issued, the clerk will be rewarded with 2 100 yuan, accounting for 2.5% of the top-up amount of 530,000 yuan.