Main Features of Chanel

Whether it is sportswear with strong masculine elements (Jersey suit), two-piece tweed suit (Tweed), or man-made clothing that breaks old values Jewelry, a camellia totem with a strong feminist color, or the only thing Marylin Monroe wears in bed - Chanel No. 5, Chanel has repeatedly challenged the old system to create new fashions. The most special thing about Ms. Chanel is her practical magnificence. She draws inspiration from the surroundings of life, especially love. Unlike other designers who require others to cooperate with their designs, Chanel provides liberating freedom and choice, transforming clothing design from a male-dominated trend into an independent stage for expressing female beauty. Abandoning tight corsets and whalebone skirt hoops, and advocating shoulder-carrying leather bags and fabric suits; Coco Chanel single-handedly dominated the style, posture and lifestyle of women in the first half of the twentieth century, a new philosophy of simple and comfortable luxury, just as she did during her lifetime As the saying goes: "The opposite of magnificence is not poverty, but vulgarity."

In January 1971, Coco Chanel passed away at the age of 88. Karl Lagerfeld, the current main designer of Chanel, took the helm in 1986. He uses new techniques to interpret the Chanel spirit of meticulousness, luxury and never fading popularity. The most praised thing about this genius designer who is of Swedish and German descent and always wears big black sunglasses is that like Coco Chanel, he is full of talent but has deviant blood. In the first season after taking office, he cut the hem of a long skirt and paired it with bright and exaggerated fake jewelry, which shocked the entire fashion industry and pushed Chanel's momentum to another peak in the past 20 years.

Chanel's design has a distinct personal touch. She pursues freedom but is attached to men; she is strong and independent but has a full sense of femininity. Her hometown - Auvergne in central France - is a poor area full of extinct volcanoes. When she was seventy years old, she once described herself as "the only immortal active volcano in Auvergne"; now, looking at the pop industry where new people are emerging and brands are complicated , Chanel is still an active volcano that will never die in the fashion industry. Cultural concept

Chanel represents a style, a timeless and unique style. Ms. Chanel describes her design in this way, not thinking about what to do next, but asking herself what to do next. No matter how it is expressed, the agitation will never stop. The enthusiastic and confident Ms. Chanel incorporates this spirit into every one of her designs, making Chanel a brand with a very personal style. Chanel

Chanel provides liberating freedom and choice, transforming clothing design from a male-dominated trend into an independent stage for expressing female beauty. Abandoning tight corsets and whalebone hoops, and advocating shoulder-carrying leather bags and fabric suits, Coco Chanel single-handedly dominated the style, posture and lifestyle of women in the first half of the twentieth century, a new philosophy of simple and comfortable luxury.

Development History

Ms. Gabrielle Chanel is the founder of the Chanel brand. Even those who know a lot about this international luxury brand may not know much about Ms. Chanel. Not much, but as a true brand connotation, it is inevitable to be influenced by its founder. Most of the time, the personality and attitude of brand founders will be given to their own brands. Here is the story of Ms. Chanel, the founder of Chanel. Chanel was born in 1883, the second child of a poor French unmarried couple. Her father was a grocery hawker from the Severn Mountains, and her mother was a shepherd girl from the Auvergne Mountains. It is said that Chanel was born in Saumur, France; another theory is that she was born in Auvergne, a mountainous area in southern France. In fact, there have always been different opinions about the legends about her life experience. In addition, Chanel tried her best to avoid and cover up her life until her death, which made her life experience even more mysterious.

Chanel's childhood was unfortunate. Her mother passed away when she was twelve, and her father left her and four siblings behind. She was raised by her aunt and attended the Convent School as a child, where she learned needlework.

When she was twenty-two years old, that is, in 1905, she became a "Cafe singer" and took the stage name "Coco". She sang in different karaoke bars and coffee shops. born. During this period of her career as a showgirl, Coco made friends with two regular customers and became their lovers and confidants. One was a British industrialist and the other was a wealthy military officer. Making friends with dignitaries gave COCO the financial ability to open her own store.

In 1910, Coco opened a millinery shop in Paris. With her extraordinary needlework skills, she sewed simple and attractive hats one after another. Two of her confidants introduced her to many celebrity guests. At that time, women were tired of fancy trimmings, so Chanel's simple and comfortable hats were as refreshing as an oasis to them. In just one year, business increased steadily, and Coco moved her store to the more fashionable Rue Cambon (Cambon District). This area is still the base of Chanel's headquarters. Making hats could never satisfy Coco's ambition for a fashion career, so she entered the field of Haute Couture.

In 1914, Coco Chanel opened two fashion stores, and the fashion brand "Chanel", which had a profound influence on future generations, was officially born.

Entering the 1920s, Chanel designed many innovative styles, such as the tricot sailor dress, the little black dress, the bottle collar suit, etc. Moreover, Coco drew inspiration from men's clothing and added a more masculine flavor to women's clothing, changing the trend of overly colorful women's clothing at that time. For example, Blazers were added to the women's clothing series, and women's trousers were launched. Don’t forget that in the twenties women only wore skirts. Coco's series of creations brought a major revolution to the history of modern fashion. Coco's unique insights into fashion aesthetics and rare talent have enabled her to make friends with many poets, painters and intellectuals. Among her friends are the abstract painting master Picasso and the French poet and director Jean-Claude Jean-Claude. Jean Cocteau and so on. A moment of elegance and elegance was the golden age for the development of French fashion and art. In 1914, Coco opened two fashion stores, and Chanel, a fashion brand with far-reaching influence on future generations, was officially born.

When mentioning Chanel, the classic camellia, No. 5 perfume, tweed suits, diamond-pattern gold chain leather bags, black-toed two-tone shoes, artificial jewelry, etc. clearly come to mind. Not only is it the most important brand in fashion, ChanelStyle has also become a symbol of the elegant and fashionable taste of famous women in the social world. The founder, Ms. Gabriella "Coco" Chanel's rise, fame, fortune, achievements, and experiences throughout her life are all closely related to men, and men's clothing has also given her endless creative inspiration. Those handsome and comfortable elements of men's clothing created women's extreme elegance and delicacy and rewrote the history of women's clothing. Customers' fascination with the Chanel brand is largely a tribute to Ms. CocoChanel, and it is also a projection of her spiritual outlook. Therefore, before talking about Chanel cosmetics, we must first talk about ChanelStyle and CocoChanel herself. When she was 12 years old, because her mother died and her father ran away from home, Gabriella Chanel was sent to an orphanage. Even her registered surname was incorrectly written as Chaznel. Here she developed a tenacious personality and learned to sew. Because she sang "Quiqu'avuCoco" (Has anyone seen Coco) in a coffee shop, she was nicknamed CocoChanel from then on.

Coco Chanel

In 1910, Coco opened a millinery shop in Paris. With her extraordinary needlework skills, she sewed simple and attractive hats one after another. In just one year, business increased steadily, and Coco moved her store to the more fashionable Rue Cambon. This area is still the base of Chanel's headquarters. Making hats could never satisfy Coco's ambition for a fashion career, so she entered the field of Haute Couture.

In 1914, Coco opened two fashion stores, and Chanel, a fashion brand with far-reaching influence on future generations, was officially born.

Parisian lady. Pea coats, bell-bottom pants, etc. are all works of Coco Chanel in the post-war period. Or just say that post-war Chanel style has always remained simple and elegant, often using Tartan plaid or Nordic geometric prints, and often using tweed (eed) to make clothes, which are comfortable and natural.

After Coco Chanel passed away in 1971, the famous German designer Karl Lagerfeld became the soul of the Chanel brand. Since 1983, he has been the chief designer of Chanel, pushing Chanel's fashion to another peak. Another interesting thing worth mentioning is that the brand has been established for nearly 90 years and has never produced a single piece of men's clothing. It was not until the autumn and winter series of 2005/2006 that it only produced a few pieces of men's clothing. On February 19, 2019, Chanel artistic director Karl Lagerfeld passed away in Paris at the age of 85. Featured Series No. 5 Perfume

Chanel’s No. 5 perfume makes 5 a magic number in the perfume industry, representing a beautiful legend. Chanel perfume

5 is Ms. Chanel’s lucky number. At that time, Ernest Beaux, a famous nose in the Paris perfume industry, developed several perfume samples. Ms. Chanel chose the 5th perfume among many perfume samples, and Chanel No. The release date of .5 perfume happened to be May 25, which was held at the same time as Chanel's fifth fashion show. In 1953, Chanel No. 5 became the first perfume to use television advertising.

No.5 is Chanel's first bottle of perfume. CHANEL No.5, launched in 1921, is the first bottle of synthetic floral perfume. It is inspired by bouquets, blends luxury and elegance, and expresses The bravery and boldness of women completely broke the traditional spirit of perfume at that time. Ms. Chanel advocated the beauty of simplicity, and she wanted to package her first perfume with a simple but not fancy design—a rectangular perfume bottle with neat lines, and the black words of Chanel No. 5 on a white background.

Since the birth of Marilyn Monroe’s famous pajamas—Chanel No. 5, Chanel’s perfume has always been deeply rooted in people’s hearts with its noble and elegant image. In 1956, it also became a collection of the Metropolitan Museum of Art in New York. To this day, Chanel No. 5 still remains the world sales champion. Chanel Encounter Women's Perfume

Fragrance notes: Floral notes

Top notes: Hyacinth, white musk

Middle notes: Vetiver, pink pepper, jasmine, citrus

Aftertaste: patchouli, iris, amber Chanel glasses

Chanel glasses also inherit the tradition of the Chanel brand. The careful design of Chanel glasses styles can be seen from the carving of details. , innovative technology and excellent lines and contours can be clearly seen; in addition to the elegant logo, the glasses themselves also attract the public's attention with their distinctive contours and avant-garde designs and colors. Each Chanel eyeglass frame or sunglass is clearly embellished with the Chanel logo, always showing the wearer's taste and identity to the world. A work of art that combines beautiful design with sophisticated manufacturing technology.

The youthful frames are designed to incorporate the sexy and smooth lines of fashion, giving people a completely new look. When counting down Chanel's classic trends, glasses are always an important part. Thin and lightweight frames and streamlined designs increasingly complement the eyes of the wearer. Chanel little black dress

Black is actually the vocabulary that interprets elegance. The little black dress (often abbreviated as LBD) enjoys the reputation of being versatile, easy to wear and never miss, so it has naturally become a must-have item in women's wardrobe. It is also one of the most influential designs in the history of clothing. Chanel Little Black Dress

In 1926, Chanel released her little black dress for the first time. This gives women a new kind of freedom to show another kind of female beauty outside of traditional established norms. "Women are preoccupied with all the colors and often ignore the colorless. She believes that black, like white, embodies the essence of all colors. They represent absolute beauty and show perfect harmony.

Ms. Chanel released her little black dress in 1926. The timing was perfect because the stormy changes brought to European society by World War I created opportunities for the little black dress after its appearance. Call it the Ford skirt after the best-selling American car. From this, you can imagine the popularity of Chanel's little black dress.

Although there were black skirts before, Chanel's. The styles and silhouettes created are completely unprecedented. After removing the big hats, narrow skirts and extreme decorations of the pre-war period, Chanel's little black dress is knee-length and has a somewhat handsome slenderness; and, it needs. The fewer accessories, the better.

Chanel little black dresses are usually simple in design, so accessories become a highlight of the little black dress. Pearls, brooches, corsages, belts, etc. all add color to the little black dress. Small elements. Ms. Coco Chanel, the founder of the Chanel brand that produces the classic little black dress, loves pearl accessories, and she never goes out wearing only one pearl necklace. The camellia is the national flower of the Chanel Kingdom. Its delicate and delicate, pure and flawless, extremely elegant and unobtrusive form made Ms. Chanel loved it all her life. It also embodies her expectation of beauty, charm and simplicity. Ms. Chanel transformed the fragile and fleeting camellia into a creative work. In the 1930s, Ms. Chanel gave the little black dress a new look, from the simplest white silk flower. Camellias began to bloom in a variety of clothing accessories. At the beginning of the 21st century, Chanel high-end jewelry made camellia the most important theme in many series. This is also due to Ms. Chanel's preference for camellias. Today, Lemarié camellias and feather accessories. The craftsmen of the Guillet Flower and Decoration Workshop use unique and exquisite skills to complete the production of each camellia, which perfectly embodies Chanel's noble and elegant unique taste. Taking men's casual shoes as a source of inspiration, we launched a two-color shoe that is completely different from the traditional one. The black shoe tip makes women's feet appear slimmer and more agile, and the beige shoe body and back laces blend with the skin to lengthen the legs. The upper lines and the elastic straps on the sides of the shoes make them more comfortable and ingenious. These innovative elements make Chanel's two-tone shoes a great design, and many brands still draw inspiration from them for their J12 series watches.

A true classic is one that is ahead of its time. The J12 is a sailing boat that has won countless honors in the history of international racing. It represents elegance, precision and courage. Drawing inspiration from the legendary history of this sailing boat, the Chanel J12. This series of watches gets its name. In 2000, Chanel cleverly integrated the durability of high-tech precision ceramics with Chanel’s timeless elegance and launched the first black J12 watch. In 2003, the white J12 came out. This watch with pure white luster is outstanding and leads contemporary watchmaking aesthetics.

In 2011, Chanel once again created the epoch-making J12 Chromatic titanium ceramic watch. Today, the J12 series has more than 60 styles, including inlaid jewelry, matte designs, etc., and also includes many professional and technical functions. No matter how it changes and interprets, the simple and modern Chanel J12 watch has always been a model in the field of watchmaking. 2.55 handbag

"I want to be at the forefront of the times!" Ms. Chanel said. She added a back chain to the traditional clutch bag, allowing women to have their hands free. In February 1955, the first diamond pattern handbag was born, and the 2.55 handbag was named after this date. Chanel's classic 2.55 handbag perfectly combines visual charm and practical functionality, becoming a symbol of top quality. Leather chains, diamond patterns, smile pockets, original square buckles... every exquisite detail has become an unreplicable fashion model. The smallest pocket is specially used to store a Chanel lipstick, because Ms. Chanel never leaves the house without wearing lipstick. At the 2012 spring and summer Paris Fashion Week, the sensational hula hoop-shaped shoulder bag was launched, allowing everyone to see alternative fashion. Chanel handbags

Gabrielle Chanel had her own opinion on many things. She once said: "If you want to be irreplaceable, you must be different." Her uniqueness has created a kind of personality charm that is difficult to copy; and her creations also reflect this uniqueness that never follows what others say. . There are many short-lived designs on the market, but Chanel's clothing and perfumes are classics and have been permanently collected by world-class art museums and countless consumers around the world. Founder

Ms. Chanel is the founder of the Chanel brand. Even those who know a lot about this international luxury brand of Chanel perfume may not know much about Ms. Chanel, but as a true In terms of brand connotation, it is inevitable to be influenced by its founder. Most of the time, the personality and attitude of brand founders will be given to their own brands. Here is the story of Ms. Chanel, the founder of Chanel. Coco Chanel

Coco Chanel was born in 1883, the second child of a poor French unmarried couple. Her father was a grocery hawker from the Severn Mountains, and her mother was a shepherd girl from the Auvergne Mountains. It is said that Chanel was born in Saumur, France; another theory is that she was born in Auvergne, a mountainous area in southern France. In fact, there have always been different opinions about the legends about her life experience. In addition, Chanel tried her best to avoid and cover up her life until her death, which made her life experience even more mysterious. Chanel's childhood was unfortunate. Her mother passed away when she was twelve, and her father left her and four siblings behind. She was raised by her aunt and attended the Convent School as a child, where she learned needlework.

When she was twenty-two years old, that is, in 1905, she became a "Cafe singer" and took the stage name "Coco". She sang and sang in different karaoke bars and coffee shops. born. During this period of her career as a showgirl, Coco made friends with two regular customers and became their lovers and confidants. One was a British industrialist and the other was a wealthy military officer. Making friends with dignitaries gave COCO the financial ability to open her own store.

In 1910, Coco opened a millinery shop in Paris. With her extraordinary needlework skills, she sewed simple and attractive hats one after another. Two of her confidants introduced her to many celebrity guests. At that time, women were tired of fancy trimmings, so Chanel's simple and comfortable hats were as refreshing as an oasis to them. In just one year, business increased steadily, and Coco moved her store to the more fashionable Rue Cambon. This area is still the base of Chanel's headquarters. Making hats could never satisfy Coco's ambition for a fashion career, so she entered the field of Haute Couture.

Entering the 1920s, Chanel designed many innovative styles, such as the tricot sailor dress, the little black dress, the bottle collar suit, etc. Moreover, Coco drew inspiration from men's clothing and added a more masculine flavor to women's clothing, changing the trend of overly colorful women's clothing at that time. For example, Blazers were added to the women's clothing series, and women's trousers were launched. Don’t forget that in the twenties women only wore skirts. Coco's series of creations brought a major revolution to the history of modern fashion. Coco's unique insights into fashion aesthetics and rare talent have enabled her to make friends with many poets, painters and intellectuals. Among her friends are the abstract painting master Picasso and the French poet and director Jean-Claude Jean-Claude. Jean Cocteau and so on. A moment of elegance and elegance was the golden age for the development of French fashion and art. In 1914, Coco opened two fashion stores, and Chanel, a fashion brand with far-reaching influence on future generations, was officially born.

After Coco Chanel became famous, she met the Russian composer Igor Stravinsky. Igor took his wife and young children to France Performing "The Rite of Spring". "The Rite of Spring" was an avant-garde stage art at the time. The French did not accept it, and Igor did not appreciate his talent. Igor's creations were appreciated by the innovative Chanel. She not only supported Igor to continue his creations, but also allowed Igor and his wife and children to move to a mansion to live with her. Igor's wife was sick, and the beautiful, independent and sexy Chanel had an affair with Igor, a married man... Igor's wife was heartbroken and told her husband that she woke up every morning, I always smelled a rotting smell. At first I thought it was indoor flowers, but finally I found out that it was my body that was rotting inch by inch. Because of her words, Igor was full of inner struggle when he was entangled with Chanel. When Elena left Chanel's mansion with her children, the letter she wrote left a deep impression on people. She said to Chanel: I respect your generosity, but I cannot respect your morality. Chanel

In addition to fashion, Chanel also launched Chanel No. 5 perfume in 1921. The No. 5 perfume bottle with actress Nicole Kidman as spokesperson is an Art Deco bottle. ) flavored glass bottle. The "double C" logo also made this bottle of perfume the most profitable product in Chanel's history, and it has endured for a long time in Hengyuan's time corridor. It is still a key product promoted on Chanel's official website.

In the 1930s and 1940s, when World War II broke out, Coco Chanel closed her shop and fled to Switzerland with the Nazi officer she fell in love with. In 1954, Coco returned to France, and Chanel made a comeback. With her consistent simple and natural women's clothing style, she quickly captured a group of Parisian ladies. Pea coats, bell-bottom pants, etc. are all works of Coco Chanel in the post-war period. Or just say that after the war, Chanel's style has always been simple and elegant, often using Tartan plaid or Nordic geometric prints, and often using tweed (eed) to make clothes, which are comfortable and natural. Brand Endorsement

Nicole Kidman, American singer, famous TV and movie star, won the 75th Academy Award for Best Actress in 2003 for the film "The Hours".

Audrey Tautou, a famous French actress. In 2001, he gained attention with the movie "Amélie". In 2000, she won the 25th French César Award for Best New Actress for "Venus Beauty Salon". His representative works include films such as "The Da Vinci Code", "The Money Digger" and "A Long Engagement". In 2013, he served as the host of the opening and closing ceremonies of the 66th Cannes Film Festival.

Chanel

Keira Knightley, born on March 26, 1985 in Middlesex, England, is a British actress. Keira Knightley began her acting career as a child. In 2003, she became popular as the heroine in the Disney movie "Pirates of the Caribbean". In 2005, she starred in the film "Pride and Prejudice" adapted from Jane Austen's novel of the same name, and was nominated for Best Actress at the 78th Academy Awards. In 2007, she collaborated with James McAvoy in the feature film "Atonement" and was nominated for Best Actress at the 65th Golden Globe Awards. In 2012, she collaborated with director Joe White on "Anna Karenina" for the third time. In 2013, she starred in the musical film "Songs Change Life". In 2014, she participated in "The Imitation Game" and was nominated for Best Supporting Actress at the 87th Academy Awards. "Elevation" in 2015 was released in China

Barbara Palvin (Barbara Palvin), a new Hungarian model, in the 2011 Spring and Summer Fashion Week, Barbara Palvin Wen has walked for 17 brands including Chanel, Vivienne Westwood, Emmanuel Ungaro, and Lowe, including openings for United Bamboo and Valentin Yudashkin. Although Barbara Palvin first appeared on the T stage in the 2010 autumn and winter show season, with her stable performance in the 2011 spring and summer fashion week and her outstanding performance in frequent fashion magazine blockbusters in 2010, Barbara Palvin Parvin has made it to the latest Top 50 Models rankings, ranking 40th.

Chinese spokesperson Zhou Xun, who officially became a Chanel girl in 2011, is known as "a synthesis of the young Coco Chanel and the famous ballet star Zizi Jeanmaire". This it girl who is popular in both the entertainment industry and the fashion industry can freely wear various classic elements of Chanel and create a very modern and fashionable style. Who can deny her elf temperament?

Chanel’s classic element, houndstooth, is quite eye-catching in red. Zhou Xun uses a short suit style to match a long black suit with a gentlemanly temperament. This mix and match method is really refreshing and perfectly presents Zhou Xun's casual and free temperament.

Chanel white suit, the metal decoration on the seams makes it more elegant and high-end. Wearing a patchwork dress with this white suit, she looks like a dignified and quiet celebrity. Zhou Xun is so beautiful at this moment.

Global spokesperson Anna Mouglalis. She particularly loves this Chanel exhibition. That night Anna Mouglalis appeared wearing a feather skirt from CHANEL's 2011-12 autumn and winter haute couture series.

It was reported on October 9, 2012 that the famous French perfume brand Chanel recently made a surprising move in its 91st year of existence: choosing a male spokesperson for its products. The company invited Hollywood superstar Brad Pitt to endorse its most famous product series No. 5, with an endorsement fee of up to US$7 million (approximately 44 million yuan). Industry rankings

In May 2016, Forbes announced the 2016 list of the world's most valuable brands, with Chanel ranking 80th.

On August 10, 2016, Brandwatch Analytics analyzed and evaluated the credibility index of major luxury and fashion brands. Chanel scored 396 points and ranked first.

In May 2018, Forbes’ list of the world’s most valuable brands was released, with Chanel ranking 87th. Company events

On March 19, 2020, Taipei time, due to the impact of the new coronavirus pneumonia epidemic, Chanel announced that the company had suspended production and would gradually close its production bases in France, Italy and Switzerland. The closing time for two weeks.