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With all the difficulties, did DingTalk really succeed in the counterattack?
On May 20 14, the project was established in Alibaba, and Chen Hang and the developer moved to the lakeside garden in Hangzhou. This community is the place where Ma Yun, chairman of Alibaba's board of directors, started his business. Nail means "keep your word, nail on the board", which has a taste of not breaking the loulan and not returning it. "Born to die, nailing is your own career." This is a sentence written in the nail office, and it is also the motto of Chen Hang, the founder of nail. In June 5438+the following year 10, Alibaba officially launched this social product, and the function of free call made this "sword-leaning" application grow quietly. At that time, Alibaba officials, who had always been high-profile, did not publicize or promote this. As of 20 16, 12, 3 1, there are 3 million enterprise organizations on the nail.

In 20 17 years, the communication is still operated by the internal team. In Chen Hang's words, "Do it, as long as there is hope of immortality, you can do it. Just like playing a game, your life is infinite, but whether you can grow bigger is another matter. " Although the final communication failed to complete the mission, Ma Yun let Chen Hang take the lead in nailing the project and let Chen Hang take the team to his lakeside garden.

Shi Nan, CEO of Compass Technology, recalled the scene at that time and said: "The people of the nailing team were stationed in our company and talked with people in various positions. It took about a few months to run in. " 20 15, 1 month, nailed low-key online, 160 days enterprise users exceeded 500,000. Increase by 200,000-300,000 per month. Chen Hang finally proved that he is not a loser.

In 20 17, the number of small and medium-sized enterprises in China was 43 million, accounting for nearly 10% of the market. However, some enterprises will choose to give up after using nails, and the ratio is about 20%-30%. Chen Hang thinks that this ratio is not high. With a certain user base, the nail began to get through with more other Ali products.

Chen Hang, he still dare not say that he can live with peace of mind. There is a problem of survival. Until there is no profit and no real self-sufficiency in the future, he still doesn't like to talk about strategy and no longer sets up competitors.

When talking about the future of nailing open platform, Chen Hang said that "SaaS services cover a wide range of fields, including but not limited to CRM, ERP, OA, HRM, financial management, travel management, collaborative office, cloud storage, membership management, customer service management, invoicing management and other fields. Nail will combine its own core capabilities and partner products to better meet user needs."