Both ancient and modern art of war have said: generals must have high and low levels, and every household has a level; There is no better way to fight business. Every sports brand occupies a place in the limited consumer market with its own marketing method. Among them, the brand spokesperson is the flag of each family, and it shows the advantages of its own brand by signing stars.

Jordan had a strong momentum last year and signed many NBA stars, such as Zion, Dansis and Tatum. However, the latest spokesperson change occurred in the 17- 18 season. In this year, Jordan brand reorganized the brand spokesperson's signature shoes, and the brand's star signature shoes series entered a new stage.

As can be seen from the above picture, Shao Wei's first generation of signature shoes was Jordan Why Not Zer0. 1, and Shao Wei, the MVP of last season, got his own signature shoes. And Paul's foot is cp3Xae. These two pairs of sneakers are also a symbol of the era of Jordan star signature shoes.

CP3。 XI is an excellent pair of guard basketball shoes. At that time, the release price of Paul XI was 1099 yuan, and the configuration of front and rear palm separated Zoom air cushion and full palm Phylon midsole had an excellent balance between cushioning and starting.

The built-in TPU stabilizer enhances the torsion resistance, and the special-shaped hook belt of the upper gives a good sense of wrapping and feet. If you choose a pair of excellent guard shoes, CP3. XI is definitely qualified to be on the list.

That was the second year that Guo signed Jordan, but Guo chose to wear XI instead of personal AJ33PE version. This is because Guo's instep is relatively high, and AJ33 high-top version is uncomfortable to wear, but it also reflects the Excellence from the side.

So far, CP3. XI is absolutely worthy of the price of 1099 in terms of design and performance. Compared with Shao Wei 3, which is now priced at 1099, it is not inferior at all.

CP3。 XII: A pair of signature shoes that are far inferior to the previous generation. But it was also after eleven generations that the Jordan brand changed the direction of Paul's personal signature shoes. Although Jordan didn't cut off Paul's signature shoe series rashly, we can see through everything from Jordan's CP3 level. Roman numerals 12

699' s sales positioning level, FlyKnit woven uppers, Phylon midsole and Zoom air cushion in the forefoot all turned sharply downward, becoming low-end basketball shoes. There are even many small partners who started with this pair of sneakers at a price less than that in 300 yuan.

Paul, 35, is no longer Jordan's number one player. He returned to the all-star team this season, and people's expectations and voices for his next generation of personal signature shoes are getting higher and higher.

Paul XIII: The Last Boot of Hope. Previously, a group of Jordan brand design manuscripts were exposed, and now it has been proved that except the third pair, the other three pairs are JUMPMAN2020, Jordan Westbrook One Take and Air Jordan Delta, all of which are designed with goods from Edison Chen. What is amazing about this pair of mysterious signature shoes of Paul XIII, which are priced at 699 and have not released spy photos?

The upper of sports shoes should still be FlyKint fabric, but the special-shaped design of the lateral midsole of the shoe body is very conspicuous. The forefoot may be equipped with a Zoom air cushion, but from the design of this midsole eversion, it is not surprising that there is no midfoot torsion piece. It is not impossible to guess that the manuscript is overturned and redone, and it is not impossible to expose the new sample.

Now the veteran has entered the final sprint of his career. The interruption of this season's game has also made many fans lament that they can't see the wonderful scene of the old guns leading the team in the playoffs. After all, old guns, tanks and oil!

As the first point guard recognized by Curry before the famous earthquake league, Paul also represents the character of the traditional point guard. Feelings+performance+price advantage, people have enough reason to expect Paul's signature shoes. Most importantly, this may be Paul's last pair of signature shoes.