A few days ago, Thom Browne released his 2021 summer ad.

Logically speaking, a brand’s commercial advertisement does not have much content worthy of an article.

But if you observe patiently, especially football fans, it is easy to find that the location in this advertisement is the Camp Nou Stadium, the home of the La Liga giants Barcelona football team, and most importantly, the model They are all Barcelona players.

Therefore, this is not just an advertisement. From another perspective, it can also be seen as a fashion promotional video for Barcelona, ??and it even foreshadows the new season's "uniform" of this football giant.

The content is interesting if we look at it from the perspective of the club’s fashion promotion.

Instead of serious suits and ties, the players wear the distinctive "Thom Browne Style".

The brand's iconic cashmere cardigan is paired with a Polo shirt. The lower body is mainly made of cotton shorts. It is paired with high socks and simple-designed sneakers. The structure is long at the top and short at the bottom. The proportions It is very refreshing and different from the seriousness of other football teams. It shows a fresh and casual style.

Unlike the avant-garde application of football elements in fashion and trendy brands, the clothing of most football clubs has always been in uniform style, without labeling and paying attention to uniformity.

This is in sharp contrast to the NBA with its distinctive personality.

In fact, the "Thom Browne Style" worn by Barcelona players this time is still a uniform style, but it removes the superficial uniformity, breaks through the traditional shackles, and places the uniform on unity, The trait of confidence is internalized, showing a more relaxed daily dressing style.

Such uniforms are more individual and eye-catching among the same "similar" ones.

The most handsome football team

You still have to watch Barcelona

The relationship between Barcelona and Thom Browne can be traced back to 2018.

In this year, Thom Browne reached a three-year cooperation with Barcelona to provide clothing sponsorship for this football giant off the field, outside of games, and during transition.

Barcelona have officially become the first and so far only football team to wear Thom Browne.

What is different from the past is that in addition to the professional competitive equipment on the green field, the off-field clothing of European football clubs has long been covered by traditional European formal wear brands.

Therefore, when Thom Browne reached a cooperation with Barcelona, ??there was also a lot of criticism. Can an American designer brand, and a brand that has jumped out of the traditional formal wear category, be able to match the image of the La Liga giants? match?

But many people don’t know that Barcelona took the initiative to contact Thom Browne for this cooperation.

Now we look back and see that Barcelona and Thom Browne are definitely a match made in heaven.

This football team with a glorious history and extraordinary achievements has also become one of the most exciting, outstanding and unique teams in off-field apparel in recent years.

From the perspective of Thom Browne, this brand famous for improving formal wear has never lacked the appearance of sports elements.

This is mainly due to Thom Browne’s extreme love for sports. Tennis, skiing, equestrian, rugby, sailing, etc., all provide Thom Browne with rich design inspiration.

Because in fact, the jersey itself is a type of uniform.

Integrating sports elements into more everyday uniform styles is Thom Browne’s exploration and continuation of team spirit in uniform styles. What better interpretation of unity and unity than athletes on the arena? What about encouragement?

Perhaps it is out of recognition of values, rather than a simple need for fashion, that Barcelona will take the initiative to contact Thom Browne.

The first "team uniform" Thom Browne created for Barcelona was its most classic charcoal gray suit.

It is custom-made by hand with flannel fabric. Inside is the brand's signature cashmere cardigan, paired with a white washed point-collar Oxford shirt and a tie of the same color and same quality. The brand's equally famous long-wing fabric is worn under the feet. Rock leather shoes.

The overall combination is a very standardized Thom Browne formula, with a very crisp and simple texture.

Speaking of this, it is hard not to think of the time in 2018, during the NBA playoffs, when James also customized a Thom Browne gray suit for his Cavaliers teammates at the time.

Uniforms show confidence.

Whether it is football or basketball, for a team, uniform attire off the field can sometimes play a role in boosting morale and condensing strength.

But here we can make an additional comparison. Who wears Thom Browne better when playing football or wearing basketball?

To be honest, there are many stars in the NBA who like Thom Browne, but there are not many who wear natural clothes, even if they are tailor-made.

The main reason for this lies in the "shrunk version" improved by Thom Browne.

Thom Browne’s “shrunk suit”, as the name suggests, is a smaller and shorter version than traditional tailoring.

For example, the sleeve length of a general suit will be 1 to 2 centimeters shorter than that of a shirt, but Thom Browne’s will be shorter, exposing more shirt sleeves, and the hem of a traditional suit usually fully covers the hips, while Thom Browne’s It only half covers the hips, and the pants are too short to just above the ankles.

Therefore, Thom Browne’s suits will feel about 1 size smaller than traditional suits.

For this reason, NBA players who are particularly tall and muscular will often have the effect of shortening their proportions when wearing them.

Relatively speaking, Thom Browne suits will be much more natural when worn on football players with more "ordinary" figures. Although there will be a shortening effect, the overall body proportions will not be too different. Obviously, it presents a "simplified" formal style.

Here I have to mention Messi, whom everyone loves very much.

Due to his short stature, he often has trouble wearing formal clothes, but after meeting Thom Browne, you will be amazed that you have never seen such a decent and handsome Messi.

For him, the re-adjusted suit proportions not only fit him well, but also brought ease and neatness. It subverted the traditional suit aesthetics, was different from the rigid formal style, and also gave him plenty of personality. of fashionability.

In addition to gray, Thom Browne also created charcoal black striped suits for the Barcelona players.

The combination of stripes and black makes it more formal than a gray suit.

But it is also the brand's iconic streamlined tailoring. This formal feeling is also different from the traditional black uniform. The unique proportions are more playful, decent and not rigid at the same time.

Combining suit jackets with different colors like this is also one of the classic ways to wear Thom Browne’s uniform style.

The same streamlined silhouette proportions, but the different color contrasts of the jackets bring richer layers and excitement. The formal uniform style does not necessarily have to be boring and rigid.

Of course, just like the wool cardigan mentioned at the beginning as a uniform jacket, Thom Browne's depiction of Barcelona's uniform style is far more than limited to suits.

Earlier, Barcelona players also used baseball jackets with chinos as their off-field "team uniforms". This "varsity" style changed the tension and rigor of professional teams. .

The strong American style items have a clear energetic atmosphere, are individual but not exaggerated, and create a sense of order with a more interesting look and feel. You can also see respect and belief in them.

Finally, while admiring the incomparable fit of Barcelona players wearing Thom Browne, it actually also gave us a lot of style inspiration.

The so-called uniform style has developed to this day and is no longer a restraint and shackles.

Using different items to create a uniform and decent feeling has a higher degree of freedom, and we can also get more meaning of existence from it. It can be our identity, personality, quality and aesthetics. Symbols, more importantly, can give us the power to face reality.