First of all, as a male blogger, it is not easy for Li Jiaqi to bring lipstick sales to such a level of obsession. I think everyone is obsessed with him because his lipstick recommendations are relatively professional. Moreover, his words are very inflammatory, making people feel that if they don't buy it, they will feel that they have missed a beautiful opportunity.

He has gone from a small cosmetics shopping guide to a lipstick blogger who can compete with Jack Ma, which shows that his skills are not ordinary. He knows every color of each lipstick series very well. He has hundreds of lipsticks in his studio, and he has actually tried each one on his own lips. Anyone who has watched his live broadcast knows that he is very dedicated when recommending lipsticks, and will carefully test the color of each lipstick on the upper lip. After showing it off, I wipe it off with a makeup remover and apply a new one. There is never any fuss.

When we usually apply lipstick, we feel uncomfortable on our lips after wiping it once and then applying a new one. What’s more, Li Jiaqi has to wipe off the lipstick overnight, apply it again, and then carefully apply another one. One, repeating this action dozens of times, is very convincing. Moreover, he can accurately describe the smoothness, texture and color development of each lipstick, as well as the differences between various colors with similar colors, which makes girls unable to stop.

When we choose lipstick, we cannot personally experience the difference between each color, so we hesitate between many colors. But Li Jiaqi gave everyone a lot of constructive suggestions through his own color testing, which can help many people make better choices, and also help us learn more about more brands and colors.