Japanese tidal suits have come out successfully, and it is rare to turn to the Hi-Fashion route! One of the rare examples is Under Cover, which entered the European market with "dissolved clothes", followed by $ Number(N)ine, and successfully entered the United States. They have also become a must-have fashion for hipsters. Among them, Number(N)ine has recently officially landed in Hong Kong, appearing in military style, and I believe it will become the number one target for tide friends to change seasons!
2.BAPE
Anyone who plays Japanese trends must start with BAPE. Without NIGO, no one would know Wohabara!
Since 1993 founded the brand, NIGO's popularity has never stopped, and it has been so hot recently! I will also make a guest appearance in Lost in Tokyo, one of the top 30 romantic movies in Tokyo. It seems that NIGO is suspected of attacking the film industry. NIGO also specially invited NEPTUNES, who is in the limelight in the United States, to take charge of sampling and make the latest album NIGO(B)APE SOUNDS together with BAPE Show Story.
3.BAPY
BAPY (Busy Working Lady) is actually BAPE's women's clothing series, which is another brand created by Changwei Zhiming specially for women. I hope this brand can better cater to the taste of "female ape fans".
4. Fred Perry
FRED PERRY, who has made great achievements in Hong Kong, Taiwan and Japan recently, has become one of Jordan chan's favorite jerseys, and the classic crown logo comes from the logo of Wimbledon. Because Fred Perry is the first male seed player to win Wimbledon, he will win again and again in the future, so Fred Perry has become the agreement word of professional tennis, which of course makes the British particularly famous. As for Japan, which will be the most hyped and renovated, it can be said that it is quite popular, and the situation of snapping up and out of stock is different!
5. Extra large
1988 Adam Silverman and Eli Bonerz, who graduated from Rhode Island School of Design, originally studied architectural design, but after working as architects for several years, at 199 1, with the investment of their friend Mike Diamond (a member of Beastieboy), At the beginning, X-LARGE sold a Davis product. Eli Bonerz, one of the founders, has a special liking for it, so he invited friends to design a LOGO based on BEN DAVIS for his brand, and now the X gorilla is born.
6. yohji yamamoto and Y-3
Yohji yamamoto, one of the most important and influential Japanese designers in today's fashion world! Born in 1943, his father died in the Second World Station (was it the Japanese invaders? Xixi) YOHJI is raised by a tailor's mother; Under the influence of his mother, YOHIJ loves fashion design, and completed his degree in fashion design at BUNKA Fashion Institute (the founder of NIGO-APE and the brother of Gao Qiao Dun) and established his own brand. 1972 and 1979 established the y home for women and the y home for men respectively.
Its design and tailoring are full of wisdom, creativity and difficulty, transcending the boundaries of time and culture, reorganizing the concept of clothing with neutral aesthetics and exaggerated proportions, and the works are timeless and classic!
The Y-3 series with Adidas is one of the most remarkable cross-border works in recent years! (Of course, it is also one of the brands that mir has seen the most fakes.). & lt)
7. Super tournament
Speaking of this brand, I believe that most parents will feel strange when they are 8 years old.
Superlovers was founded in 1988, with love as the basic theme, and its style trend is based on the British CLUBFASHION in the 1980s and Happy &; Hippies were impressed, and in that most acute era, they put forward the street fashion of super-love style. Its products mainly include clothing, backpacks, watches, glasses, socks and shoes = mainly Ken &；; MERRY and its partners mainly launch a series of products such as clothing and groceries; And regularly publish new tricks or new characters in each issue of Japanese CUITE magazine. ...
8. Paul Frank
First of all, there should be no standard Chinese translation of this American brand name. If you want to find it in China, just take its iconic pattern-usually called Toutous Monkey (this monkey has a name called Julius).
The brand slogan is: Paul Frank is your friend.
At the end of 1995, Paul Frank, a clerk at a local newsstand, started making wallets to reward his band. This custom wallet is made of sterile artificial leather and printed with the logo evolved from the engraving book in the 1950s. It is actually very popular in Paul's hometown (Huntington Coast, California).
So that Paul immediately found that his inspiration was consumed by other people's works.
One day, Paul promised to make a wallet for a fan. He was not familiar with HEUSER, but HEUSER was moved by PAUL's wallet gift, and their friendship developed rapidly. The prototype of Paul Frank Manufacturer (PFI) was born.
HEUSER, president and veteran of the company, said, "I trust PAUL. I know that he is talented and I make him more market-oriented. " Hess did the same. 1997 1 month, PFI started public operation.
Since Orange County, PFI has become a successful person in the world. Not to mention its charming founder, bright colors, vinyl fabrics and unique feeling, this company attracts almost fanatical followers-teenagers and young people in their twenties, who love Paul Frank's humorous style in his products every day.
I have to say, Paul Frank has an eye for participating in major cases. For example, its clothing, T-shirts and other products have gained great popularity. This trademark has appeared in many movies, including big investment movies, such as Ace Spy 2 and 3, Meituan 1 and 2, and Angel of the Thunder 2 (does anyone still watch these movies? Hehe, look at the end, there is this brand of rice ~ ~ ~ ~ ~ ~)
9. Secret
Gao Qiao Dun 1969, the designer of Undercover, was born in Japan. I became interested in fashion design when I was at school. 1989 studied fashion design at the Institute of Culture and Fashion, and then worked in a fashion shop in Laigu. Until 1993, NIGO, the designer of a bathing ape, opened a ubiquitous shop in Harajuku, which immediately made him famous!
1994 cooperated with friends to establish a clothing brand undercover. In the same year, he founded the cooperative brand AFFA with Hiroshi Fujiwara, the godfather of the trend, and won the Gao Qiao Shield and its brand undercover with the top famous products of Harajuku!
The design of undercover is not only focused on men's wear, but also on women's wear series.
10. Stussi
1980, when SHAWN STUSSY started selling surfing clothes and supplies on the beach in LAGUNA, California, he probably didn't expect that his name would be sought after and even worshipped by countless people in the future.
At that time, SHAWN STUSSY founded the brand "STUSSY", and the origin of this brand has an interesting story: Stussi himself likes surfing very much. He thought his graffiti signature was cool and wrote it on the skateboard. Others saw STUSSY's signature and thought it was beautiful. Some people will ask SHAWN STUSSY to help them doodle on skateboards or clothes. In this way, STUSSY's graffiti name spread with his works and was known by more and more people. Gradually, Sean Stussi had the idea of printing graffiti signatures on T-shirts and selling them in batches, and the response was very good. After the big business, SHAWN STUSSY started a company selling surfing clothes and supplies, and launched the brand "Stussi". The name of graffiti naturally became the brand trademark.
1 1. The highest
The success of SUPREME, or the success of American street clothing, has to be mentioned by a name: JAMES JEBBIA. When he was in his twenties, he came to new york and started the street clothing business he loved since childhood. At first, he helped to develop street signs such as UNION and STUSSY, which were well received.
From 65438 to 0994, JAMES JEBBIA was inspired by skateboarding, hip hop and other cultures, and opened the first skateboarding-oriented fashion store SUPREME, actively developing its functionality and diversity, making SUPREME a leading street fashion brand in new york and even the United States from a single skateboarding brand.
1997, SUPREME was introduced to Japan, and Supreme quickly became popular in Japan through cooperation with Harajuku brand. Since then, SUPREME has become the world's leading street sign.
12. Evisu
This, this, absolutely no one knows.
Levi's is one of the most famous brands in western America. It is also the name of Levi Strauss, the founder of the world's first pair of jeans.
Levi Strauss 17 years old immigrated from Germany to new york 1847. He can hardly speak English. In the first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote villages and towns around new york and KFC. Sometimes he even sleeps on the roadside or in an empty garage for the night.
The news of the gold rush in California fascinated the young Strauss, who sailed to San Francisco on 1853.
He brought several rolls of canvas for tents and trucks and sold them to the rapidly increasing residents. But he found canvas more useful, because an old gold digger said that he wanted to sell pants that could withstand the rough use of the Nuggets.
So he gave the inexhaustible canvas to the tailor and ordered the first pair of Levi's jeans. On that day, the legend of Levi'sR Sr Sr was born.
People spread the news of this strong jeans. Young Strauss soon opened his first shop in San Francisco. He produces many waist-length tights. Later, he gave up canvas and switched to denim, a strong cotton cloth woven with unchangeable indigo dyes in France.
From 1860 to 1940, Strauss designed many improvements for originality, including rivets, arched double horse leather labels and a small flag in the back pocket. Today, these are the world-famous authentic Levi's jeans logos.
Levi Strauss has indeed become an American tradition. For people all over the world, it represents the pioneering power and spirit of the West! ! !
14. Billionaire Boys Club
Reebok cooperated with PHAAELL WILLIAMS, a pop music manufacturer and member of N.E.R.D Band, to create a brand-new production line for clothing and sports shoes. Since then, a clothing brand named Billionaire Boys Club and a series of sports shoes named Ice Cream have been born. PHAAELL said, "I was so excited that Rehbock adopted my idea. Do you know that?/You know what? Do you know that?/You know what? I have always wanted to do things other than music, and now I have finally opened up a small world in the fashion field and designed clothes and sneakers that belong to my style. " Take a closer look at the LOGO of Billionaire Boys Club, which really has many similarities with ice cream.
15. bounty hunter
Bounty hunter, a brand operated by Rihara Rock Yong Guang, and the rock band is full of flavor; It has been praised as a rock brand or rock design by people in the industry.
Bounty hunters' products are famous for their limited quantity, among which Tutu is the most popular!
Guang was born in Nagasaki Prefecture in 1968. He dreamed of opening a foreign clothing store since he was a child. Later, he entered the Culture and Fashion Institute to study fashion design. He is the brother of Gao Qiao Dun, the designer of Undercover. Meanwhile, Yan Yong and Gao Qiao watched the Nite concert in London, so they got to know the Magna Carta and even worked as a DJ in his office. They also met Hiroshi Fujiwara there ... Yan Yong began to play rock and roll as early as in college, and even composed with Gao Qiao Shield; ; Guangyi Road was famous for collecting toys until May 1995, and with the encouragement of you, he founded a bounty hunter. Headquartered in Rihara-juku. His name is boba fett Hunter, a classic character from Star Wars, and he mainly sells toys and clothes. And light was once selected as one of the top ten people in Harajuku by Asahi magazine!
Bounty Hunter is full of rock and roll. Stylistically, it is a combination of black characters on a white background or white characters on a black background. BXH, like NBHD, has been playing with black elements, but playing for 10 years has not made people feel a little boring.
Bounty hunters have now become a formidable element in the streets of Japan and a favorite of countless hipsters.
16.k- Switzerland
This is 8, the street sign mir is a little sweaty, but it is king to meet the requirements of Dabao II! Xixi
K-Swiss was founded in 1966 by a pair of Swiss brothers (Art) and Earnest Brunner. With full enthusiasm, they successfully made the world's first pair of all-leather tennis shoes-K-Swiss Classic. Once its beautiful and classic five-element design came out, it immediately caused a sensation ... it has been more than 30 years since its launch. K-Swiss's products mainly include all kinds of casual shoes, sports shoes, most of which are men's and women's styles, and a series of fashionable clothes and accessories, such as leisure bags and socks.
Its elegant image is easy to cater to clothing accessories, which not only deeply attracts noble and elegant fashion families, but also meets the actual needs of outdoor activities; As for the selection, design and function of K Swiss shoes, it is meticulous; A model of elegance and comfort.
The classic series of leisure sports shoes still retain the original spirit-elegant appearance and high-quality connotation are impressive. It is a combination of black characters on a white background or white characters on a black background. BXH, like NBHD, has been playing with black elements, but playing 10 years has not made people feel a little boring!
17. Near
In the past ten years, Neighborhood is a famous brand of Japanese street fashion culture.
Neighborhood's brand concept is to carefully handle the production details of each product, which has also become its brand purpose of "insisting on the best quality". Neighborhood is widely recognized and advocated in the trend circle, and many world-class famous designers also like neighborhood products.
Neighborhood has suddenly become popular in the tide world since the anniversary of 10 last year. Although 10 is not a long time, how many people have known this Harajuku tide brand since 10? Even its mastermind, Sukeyoshi Takizawa, didn't seem to think that his brand would become the target that most people are chasing after 1 1 year. Should we thank Adidas for its 35th anniversary celebration? The superstar took a fancy to it? However, the trend is always the same. When the long queue at the entrance of Busy Work Shop of Bathing Ape flagship store has begun to compete with the long queue in the neighborhood across the street, everyone will gradually understand from the middle that the influence of this new Japanese trendy brand is gradually expanding. ...