On February 25, the Housing Security and Real Estate Administration Bureau of Hangzhou City, Zhejiang Province issued the "Notice on Actively Promoting the Full-Process Online Sales of Commercial Housing" (hereinafter referred to as the "Notice") to accelerate digital empowerment. Yes, we can actively promote the full-process online sales of commercial housing.
In order to minimize the impact of the epidemic on real estate sales and ensure the continued smooth operation of the real estate market, Hangzhou will improve the convenience of online inquiries for home buyers. When the official website of the Hangzhou Municipal Housing Security and Housing Management Bureau announced the pre-sale license and current sales registration information of commercial housing, it simultaneously opened a special platform for "online sales offices" to centrally publish the online sales paths of various real estate development companies and projects, providing buyers with an "online view." room" provides convenience.
For real estate development companies selling online, the "Notice" stipulates and explains five full-process online sales channels: online information release, online registration, online notarization and lottery, online public house selection, and online appointment registration. .
Regarding the release of information online, the "Notice" stated that all real estate development companies should provide sales channels such as "online house viewing" to home buyers through WeChat public accounts, corporate official websites, mini programs and other channels, and use VR Or live broadcast and other methods for home buyers to view information about housing listings.
However, all parties need to ensure the authenticity of the information published online. The content displayed online should be mainly physical. If it is still in the construction stage and cannot be displayed physically, on the premise of ensuring that it truly reflects the objective reality of the project, virtual technology can be used to eliminate false propaganda.
Improve the comprehensiveness of information published online. The display content must include commercial housing pre-sale licenses, decoration material details, NIMBY facilities around the project, etc. that should be announced at offline sales offices according to regulations; enterprises are encouraged to actively realize the full online display of offline physical sales promotion content, except for project samples. In addition to basic information such as houses, floor plans, renderings, actual views, sales prices, location, surrounding facilities, floor plan ratios, etc., it is advisable to proactively display the location of the building and the layout of the building facilities that affect the living quality of home buyers. Condition.
The "Notice" also requires that real estate development companies should provide online registration channels for home buyers. Among them, if the project needs to be sold through a notarized lottery, it should be ensured that this channel is seamlessly connected with the process of the buyer signing up to participate in the notarized lottery to purchase a house, that is: after the buyer fills in the basic information online, uploads a scanned copy or photo of the original purchase information, and submits Review by the real estate development enterprise; after the review is completed, the home buyer should be notified of the review results through text message reminders, etc. Those who pass the review should also inform the home buyer of the intention registration number.
If the number of registered interested customers for the project does not exceed the number of houses approved for sale, the real estate development company should provide home buyers with services such as online locking of house listings and online payment, and ensure the seamlessness of the online registration channel and subsequent links. connection.
If the online notarized lottery project needs to be sold by notarized lottery, the notary agency shall further optimize the existing notarized lottery process and no longer invite home buyers to the notarized lottery site; the notary agency shall report the entire notarized lottery process and results to The recording method will be recorded and released to the public in a timely manner through a third-party platform, subject to supervision by home buyers and other parties.
For online public house selection, the "Notice" requires that after the online notarization of the lottery results is publicized and there is no objection, the real estate development company should provide online video house selection services for home buyers, and organize the home buyers through video conferencing. Sequential remote online room selection, and supporting functions such as electronic subscription and deposit payment are set up to ensure the validity of the room selection results. Real estate development companies should ensure that the house selection process is open, transparent and rigorous.
In order to prevent people from gathering, real estate development companies complete procedures such as purchase restriction qualification review, identity identification, contract signing, filing and coding online through the housing transaction online signing and filing system. The Municipal Housing Security and Housing Management Bureau will apply electronic signature technology as soon as possible to realize remote online signing between home buyers and real estate development companies, solve the "last mile" problem between home buyers and real estate development companies to sign on-site, and ensure that the entire process of product sales is handled online.