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Cha Yan Yuese counter-claims Cha Yan Guanse! How should companies use trademarks correctly?

Now when we go shopping, we will see many brands of milk tea shops in shopping malls, but it is not easy for these milk tea shops to make their own characteristics. There is such a brand that accounts for 70% of the local social share, and that is Changsha's tea. You can see one almost every few steps in the local area, which has become a label of Changsha.

No one who travels to Changsha will miss this milk tea, but the popularity of this brand has also caused many businesses to imitate it. Similarly, many brands such as Cha Yan Guan Se have appeared, plagiarizing this brand. Generally, they will choose to make very small changes in the appearance and name of well-known brands, causing many consumers to misunderstand and confuse the two brands. Choosing a plagiarized brand out of misunderstanding is very harmful to the original brand.

In the past, there were celebrities in variety shows who thought that the beauty of tea was the beauty of tea and they bought it. Many fans pointed out that this brand was plagiarizing other people's brand logos. The star also expressed apology on the platform. In response to these situations, many consumers called on Chayan Yuese to file a lawsuit against these plagiarists to defend their rights. Previously, the cheerful boss said that he had not earned much profit yet, so he would wait until he made more money to protect his rights.

Now that he has made very considerable profits, he will file lawsuits against these entrepreneurs who copied his brand to protect his rights. Our country's laws clearly stipulate the maintenance of intellectual property rights such as trademark rights and patent rights. Infringements of such trademarks are common in society. Therefore, many entrepreneurs must respect other people's original works while starting a business. You need to build a brand of your own, rather than blindly plagiarizing and following other people’s successful brands. If consumers find out that they have bought fake products, it will also cause certain damage to the reputation of the company.