The 2017-2018 NBA jerseys have definitely received the most attention in recent years. The reason is that as early as June 2015, Nike obtained the official authorization of NBA jerseys at a sky-high price of US$1 billion over 8 years, and will provide jerseys to all NBA teams starting from the 17-18 season.

The NBA officially released new jerseys for 30 teams in the new season. Once the new jerseys were unveiled, many fans said that the changes were too great and that the new designs brought a rare visual impact. Nike's new NBA season jersey, the Nike NBA Connected Jersey, is officially on sale worldwide.

Chaolezhi was also fortunate to be an invited media member yesterday and came to Nike’s newly opened Beijing Road Golden Building experience store in Guangzhou to get a firsthand experience of the NBA’s “black technology” jerseys for the new season. Guangdong men's basketball player Zhao Rui and senior jersey collector Hua Ye were also invited to share their jersey stories with everyone.

So, what are the mysteries behind the switch to Nike as the sponsor of the NBA jerseys for the new season? What are the highlights worthy of our attention? The editor also got three brand new NBA jerseys first-hand yesterday, and I will take a closer look with you below.

With the end of the NBA jersey sponsorship contract, the NBA did not choose Adidas but chose NIKE for jersey sponsorship in the new season. So what will be the difference between the two jersey designs? The editor of this page will explain in detail the black technologies in the jerseys. Friends who are interested can come and take a look! Why are NBA jerseys Nike instead of Adidas?

Have you ever seen any player wearing a ball with the Adidas logo on it? For a brand, exposure is very important. Although it finally got a jersey sponsorship contract from the NBA, the NBA's bloody rule prohibits sponsor logos from appearing on jerseys. For Adidas, this rule is quite hurtful. I spent money but didn't get full service.