1. What is the meaning of "I made this bowl of millet porridge"?

On April 6, 2010, Xiaomi Company was officially established in Zhongguancun Yingu Building. Lei Jun drank millet porridge with 13 Xiaomi start-up employees and took a group photo together, leaving a precious and historic photo. photo.

Since then, millet porridge has been of great significance to Xiaomi. To this day, every Xiaomi House has a fine tradition of "drying this bowl of millet porridge" when it opens.

Today’s Xiaomi, Mr. Lei Jun and several good buddies are still the same.

2. What is Rice Noodles and Rice Noodles Festival?

Xiaomi has never officially defined "rice noodles". This title was chosen by netizens through spontaneous voting. According to veteran rice fans, netizens spontaneously launched a vote in the Xiaomi community in September 2011 and selected "Mi Fan" as the name for Xiaomi fans among dozens of candidates. In the blink of an eye, it has been six or seven years.

In order to thank the rice fans for accompanying them all the way, Xiaomi designated April 6, 2012 as the "Mi Noodles Day", and holds a grand event and rice noodle carnival in early April every year.

Mi Fans are a family. Whether you are a senior Mi Fan who has always loved Xiaomi or a new Mi Fan who is experiencing Xiaomi for the first time, you can participate in the online and offline Mi Fan Festival activities at any time by registering a Xiaomi account.

3. Why is Xiaomi named "Xiaomi"?

The story of how "Xiaomi" was named is also very interesting. At first, there were many alternative names. Several founders thought of "Red Star Shining on China" and wanted to name it "Red Star", but they gave up because of the Red Star Erwotou. Later, I thought about it and decided to call it millet. Millet is the main food for Chinese people and everyone cannot live without it. When it is mentioned, everyone feels very close to it. So, I finally decided to name it Xiaomi.

Lei Jun once gave a clear answer to netizens’ questions in a Weibo post in 2011: "The pinyin of the word 'mi' in Xiaomi is mi. The first is Mobile Internet. Xiaomi wants to be a mobile Internet company." ;The second is mission impossible, Xiaomi has to complete the impossible task; of course, we hope to conquer the world with Xiaomi and rifles. Finally, we hope that the friendly and lovely name 'Xiaomi' will become everyone's friend."

In addition, Xiaomi's slightly square LOGO looks like the missing Chinese character "心" when viewed upside down. It has the image of "saving users a little worry", and the text, shape and meaning are integrated into one.

4. What is Xiaomi’s Slogan?

When Xiaomi was founded, it used "Born for Fever" as its slogan, preferring products with top-level configurations;

In 2015, it launched a new slogan: "Let everyone enjoy technology "Fun", which complements the increasingly wide coverage of Xiaomi products, makes it easier for people to get excited.

5. Where did the Mi Rabbit cartoon image come from?

Mi Rabbit is the work of designer Sun Guangdou (Dou Ye). It is a cartoon rabbit wearing a Lei Feng hat. As the mascot of Xiaomi Company, Mi Rabbit is the most common in Xiaomi MIUI system. At the same time, with the growth of Xiaomi, the Mi Rabbit image has presented various versions. In addition to various Mi Rabbit dolls and figures, many Mi Rabbit image elements have also been derived. Xiaomi products, such as Mi Rabbit building block robots, Mi Rabbit smart story machines, etc., are deeply loved by rice fans.

In fact, Xiaomi once considered using sharp images such as primitive people and small dinosaurs, but ultimately chose the cute rabbit; Mi Rabbit is also the most affectionate title selected from many names.

It is said that the Mi Rabbit-related collections in the homes of senior rice fans are enough to form a Mi Rabbit army.

6. What major events have happened at previous rice noodle festivals?

The first Rice Noodle Festival: April 6, 2012, the second anniversary of the establishment of Xiaomi Company. At D-park in Beijing's 798 Art District, Xiaomi held its first "Mi Fan Festival" and released telecom contract phones and preferential packages. The sixth round of 100,000 units of Xiaomi mobile phones was open for purchase and sold out in 6 minutes. Lei Jun wrote in a greeting card to Mi Fans: “Xiaomi’s philosophy is the philosophy of Mi Fans.

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The Second Mi Fan Festival: On April 9, 2013, Xiaomi held a press conference at the National Convention Center in Beijing to officially release the youth version of Xiaomi 2S and Xiaomi 2 - Xiaomi 2A; 200,000 units of Xiaomi The mobile phone 2S is open for purchase. Xiaomi also officially released the MIUI V5 system that was well received during the beta period. The faith of those rice fans became stronger due to Xiaomi 2A.

The 3rd Mi Fan Festival: 2014. On April 8, Xiaomi *** shipped orders for more than 2 million packages, went on a 12-hour online spree, sold 1.3 million mobile phones, and sales exceeded 1.5 billion (overseas markets exceeded 100 million on the 8th), a miracle within the business; Xiaomi's internal all-staff meeting was held together with the fourth anniversary celebration event.

The 4th Mi Noodles Festival: 5 major new products will be unveiled at the 2015 Mi Noodles Festival, and a sufficient number of mobile phones and accessories will be available without reservation. Purchase, and value-for-money rewards worth 200 million yuan are waiting for Mi Fans. Xiaomi's core product mobile phones sold 2.112 million units, Xiaomi TV sold 38,600 units, Xiaomi routers sold 79,000 units, and smart hardware sold 720,000 units. Accessories are paid for. 170 million, and the total number of orders was 2.9 million. As of 22:00 on April 8, 2015, the total payment amount exceeded 2 billion. Xiaomi and Mi Fans broke the world record together.

The 5th Mi Fan Festival: 2016. On April 6, 2019, the Rice Noodle Festival celebrated Xiaomi’s 6th anniversary, with six new products on sale for the first time; all mobile phones were on sale for 6 times, TV coupons were discounted by 200, and accessories were discounted at 50% off. The number of online participants exceeded 46.83 million, and the total sales exceeded 46.83 million. 1.87 billion yuan, and the total number of game activity participations reached 1.02 billion!

The 6th Mi Fan Festival: 12 major new products were sold for the first time on April 6, 2017: including Xiaomi Tablet 3 and 64GB Redmi Note 4X , Mijia panoramic cameras, etc., Xiaomi MIX/Note 2 is available for purchase, Xiaomi 5s/Plus is available for an instant discount of 200 yuan, and all mobile phones are eligible for installments; star products are 50% off, TVs and notebooks are on sale, and smart products are up to 100 yuan off. ! The number of online participants exceeded 57.4 million, and the total sales exceeded 1.36 billion yuan. 7. What are the benefits of the 7th Rice Noodle Festival in 2018?

Mijia IH rice cooker 4L, Xiaomi Notebook Air 12.5" 4G+128G, Xiaomi Notebook Air 12.5" 4G+256G, Mijia car air purifier filter element, Xiaomi wireless mouse - five new products are launched for the first time; in addition, you can grab Mi Rabbit games to play 100 million subsidy, get official coupons and enjoy discounts. The Xiaomi products you have been coveting for a long time may be on sale in limited quantities. Don’t miss the good opportunity to get them.

After completing the popular science, I would like to share with you my experience with Xiaomi at the end. Story.

Time goes back to April 6, 2010, when Lei Jun and 13 good buddies drank millet porridge together. In another time and space, in the winter of 2011, my good friend Wang and I shared a bowl. Hao was chatting in a small restaurant and learned about Xiaomi mobile phones for the first time.

Since then, as a self-proclaimed digital master, I have developed an indissoluble bond with Xiaomi. Oh, maybe it was after I became acquainted with Xiaomi that I started to call myself a digital control.

The school’s internet speed slowed down my hand speed. In the first few rounds of reservations and public sales, I was unable to get on the crowded Xiaomi bus. However, Wang Hao, the "King of Seers", got his wish and took the The new mobile phone was shown off to me all day long, with lots of stickers on it. I was so anxious that I drank millet porridge every morning to calm down the panic.

By the time I got my first Xiaomi phone after much tossing and turning, it was already April 2012. On the 6th of that month, Lei Jun held a press conference at the D-park in Beijing’s 798 Art District, which has a strong literary and artistic atmosphere. While celebrating Xiaomi’s second anniversary, he released the Xiaomi mobile phone and telecommunications contract phone, and at the same time announced the opening of the first “Mi Fan Festival”. . Since then, April 6th every year has become the official holiday for millet and rice noodles, and the identity of "rice noodles" has become a personal label that Haozi and I are proud of.

Thinking about it now, maybe it was the Rice Noodle Festival that brought me good luck and allowed me to board the Xiaomi exclusive time train with those rice noodle friends that I fell in love with.

I remember that at that time, I often studied MIUI with Haozi, tossed about new firmware, followed news about new phones, and sometimes even argued with each other. With classmates and friends who knew little about smartphones, we talked about it. They talked about how Xiaomi phones are, how Lei Jun is doing, and how fun MIUI is... Later, the content of the talk added Xiaomi boxes, piston headphones, and even the dazzling Mi family goodies after Xiaomi's ecological chain has been enriched and improved in recent years. After every chat, I seemed to feel a sense of geeky superiority in the admiration of the crowd.

At that time, I was full of youthful passion, did not know how to be "moderate" and low-key, ignored the stubborn resistance around me, was not shy about pursuing truly beautiful things, and was only willing to admit good things. As a result, after entering society a few years later, I was often slapped in the face by the disgusting reality. As I gained experience through losses, my wings gradually became fuller and I no longer acted impulsively; however, behind my steady speech and demeanor, I still retained a passionate and active heart to pursue my dreams.

My personal growth process is almost a projection of Xiaomi’s evolutionary history.

During our six-year rice noodle career, Haozi and I worked hard and overcame obstacles to gain a stable position in our respective workplaces. Although we were far apart, we both enjoyed the fulfillment and happiness brought by millet.

In the eight years since its establishment, Lei Dada's Xiaomi has gradually made solid efforts and expanded steadily from a "national mobile phone" to a national brand well-known to all people. In recent years, it has become a national brand. It has blossomed abroad and gained recognition and appreciation from foreigners.

Xiaomi mobile phones, Xiaomi ecological chain, and Mijia Youpin are always creating high-quality products in the industry. On April 6th every year, during the Rice Noodle Festival, Xiaomi Home and Xiaomi Mall flock to Xiaomi Home and Xiaomi Mall. There is a legion of rice noodles buyers, including me and Haozi.

The best-selling millet products make our rice noodles have a higher "sugar content", which gives us the confidence to chat with others. Is your phone unrivaled? Ask me if Xiaomi 6 agrees! Ask me again if Xiaomi MIX 2S agrees? Your no-name smart sensor is also telling the story. Have you heard of the Mijia smart suit? ——Of course, this is the inner subtext. The actual conversation on the spot was: "Brother, don't brag. Let's learn about Xiaomi MIX 2S?"

Although life is a bit cruel in reality, the persistence of goals and the pursuit of new things Your learning ability will always allow you to get rid of all burdens and obstacles, make strides forward, and ultimately achieve your dreams. This is true for rice fans who like Xiaomi, and it is also true for Xiaomi itself. Perhaps, the pursuit of beauty, technological dreams, geek style, and national appeal... is the essence of "Xiaomi culture" and "Mifen culture".

Lei Jun proposed a "seven-character formula for the Internet" at the 2012 Internet Conference - focus, perfection, reputation, and speed. Now Xiaomi is flying all the way on this track and has a lot of rice fans who love Xiaomi. Moreover, rice fans spread not only word of mouth, but also an infinite pursuit of beautiful things. Always believe that good things are about to happen!

Getting to know Xiaomi has allowed me to step into a cool world of technology and make many like-minded friends; the Mi Fan Festival allows us to embrace Xiaomi more closely, and to embrace each other with Mi Fans, creating a new world. More sparks of friendship.

On the occasion of Xiaomi’s eighth birthday, I hope Xiaomi can launch more powerful technological works. Thumbs up for Xiaomi on Rice Noodle Day, my love for you will remain unchanged for eight years!

Dear rice fans, I’m done with this warm bowl of millet porridge! What about you?

Reproduced version of Mifen Easter Egg Collection video, look at you and Lei Dada 6 years ago!

↓ "Xiaomi Time Machine: The First Rice Noodle Festival Six Years Ago, Lei Jun and Our *** Memories" ↓

*Some pictures in the article are from the Internet