Weibo is a social media platform based on user relationship. Users can access it through computers, mobile phones and other mobile terminals, and realize instant information sharing, communication and interaction in the form of text, pictures, videos and other multimedia. Based on the open platform architecture, Weibo provides a simple and unprecedented way for users to publish content in real time, and through fission communication, users can interact with others and be closely connected with the world.

Since its launch in August 29, Sina Weibo has maintained explosive growth. By the end of October 21, the number of registered users of Sina Weibo exceeded 5 million. On March 27th, 214, Sina Weibo officially changed its name to Weibo.